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Since Meizu was acquired by Geely, its every move has also attracted a lot of attention. Recently, according to the Enterprise Inquiry Information Network, Zhuhai Meizu Technology Co., Ltd. has applied to register two "borderless car" trademarks, and the current trademark status is in the process of application. Judging from the exposed trademark pictures, the borderless car chooses a shape similar to the Mobius belt as its logo.

The move has once again raised doubts about whether Meizu is going to build a car. It is worth noting that Meizu posted a large number of jobs related to automotive engineering on the recruitment website last October. From the perspective of recruitment information, the recruiters are mainly automotive product technical personnel and automotive business-related positions, including automotive system product manager, intelligent cockpit project manager trainer, business, lead marketing and sales planning and promotion. However, in response to the recruitment of automobile personnel at that time, Meizu responded: "the company is really storing relevant talents in the automotive field."

In addition, Yang Xueliang, senior vice president of Geely Automobile, also responded to Meizu's recruitment of auto personnel: "this is a misreading. Meizu does not build cars, but only provides services for car companies."

Relevant data show that: in July last year, Star Times acquired a 79.09% stake in Zhuhai Meizu. Hubei Xingji Times Technology Co., Ltd. was established on September 26th, 2021, with a registered capital of 715 million yuan. Its business scope includes mobile terminal equipment manufacturing, mobile communication equipment sales and so on. Wang Yong is the legal representative. According to the shareholding structure, Geely Group (Ningbo Co., Ltd.) is the first-generation shareholder of the Star era, with a stake of 32%, while Li Shufu holds 6.1%. The acquisition of Zhuhai Meizu shares by Star Times also represents Geely's formal acquisition of Meizu, taking separate control of Meizu Technology.

For Meizu, it is acquired by Geely or given timely help. With the increasingly fierce competition in the mobile phone market, the mobile phone market has changed from the blue sea to the red sea, and the situation of minority brands is becoming more and more difficult. Relevant data show that Meizu was founded in 2003, dedicated to the development of MP3 products at the beginning, and created a number of "firsts" in the history of domestic MP3. With the decline of the MP3 market in 2006, Meizu switched to smartphones in 2008, devoting itself to the development of high-end smartphones. In 2009, Meizu M8 was officially listed and became famous. In 2015, Meizu mobile phones had the highest growth rate in the world. In 2016, sales reached 22 million. But since 2017, its sales have fallen to 20 million, and in 2018, Meizu's mobile phone sales have fallen 46% to 9.48 million. In 2020, Meizu's single-quarter sales fell to between 20 and 400000 units, accounting for only 0.5 per cent of the market share. By the end of 2020, market share had fallen to 0.1%.

In the context of a sharp decline in market share, Meizu is also in urgent need of transformation. In recent years, Meizu has also applied for a number of car-related patents, mainly in the field of intelligent cockpit and self-driving. it includes whether the driver is tired or not by sitting posture, the automatic takeover method and system based on driving vehicle, face recognition to open the trunk and video communication of vehicle camera, and so on. When Meizu unveiled its FlymeAuto car system in October last year, Meizu said the company's goal is to become an intelligent ecological brand with multi-terminal, full-scene and immersive experience. In the future, it will focus on intelligent cockpit, intelligent travel and other areas to help automobile brands transform from electric to intelligent. Wan Zhiqiang, assistant vice president of Meizu Technology, also released a design picture of the new Meizu flagship store on the social platform, from which you can see that it has reserved a place for vehicles, which may also mean that there will be car display and sales in Meizu stores in the future.

At present, it is not known whether Meizu will build a car, but it is not difficult to see that the car-machine system is an important fulcrum for Meizu to enter the automotive field. In the long run, the automobile field is definitely the key direction of Meizu's future layout.

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