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On January 30th, Xingtu officially announced the pre-sale price of its new SUV model, Yaoguang, with a total of two models, with the pre-price of 167800 yuan and 179800 yuan respectively. According to the plan, the new car will go on sale at the end of February.

According to previous reports from the automotive industry, the new car is the first model built by Xingtu M3X Mars Architecture 2.0, which uses a new design language to locate the medium-sized SUV and is powered by a 2.0T engine that matches a seven-speed wet double clutch transmission. In appearance design, it is different from the models currently on sale, the new car uses a new design language, and the overall shape is very avant-garde.

Specifically, the front face of the new car canceled the Xingtuo family's iconic grille design, replaced by a borderless intake grille design, supplemented by diamond elements made up of small to large, headlights and daylight lights running through both sides of the day outlined a similar Greek symbol "∑" style, on both sides of the fog lamp area dot matrix light group design also improved the recognition of the whole vehicle. On the side of the body, the new car has smooth and round lines and is equipped with many popular design elements, including hidden door handles, blackened rims and red brake calipers. In addition, the roof of the new car is designed in black, with a silver trim below extending from the A column to the D column, enriching the visual hierarchy. In terms of body size, the length, width and height of the new car are 4781/1920/1671mm, wheelbase is 2815mm, positioning or family flagship SUV. In the rear part, the new car is equipped with through-type taillight group, the interior is dot matrix shape, which echoes with the headlights, the bottom of the car is decorated with through-type chrome strips, and the exhaust is arranged on both sides to enhance the sense of movement of the vehicle.

In the interior part, the new car adopts the latest design layout of the Chery family, equipped with a large-size double screen composed of a 12.3in full LCD instrument and a 12.3in central control screen, with a built-in 8155 chip, supporting DMS driver monitoring system, 30 + intelligent scene and other functions, the double-spoke flat-bottomed steering wheel is a touch operation form, and some physical buttons are retained in the center console area. In terms of power, the new car is equipped with a 2.0-liter turbocharged engine with a maximum power of 261 horsepower and a maximum torque of 400 Nm. In terms of transmission system, matching 7-speed wet double clutch gearbox, the comprehensive fuel consumption of the two-wheel drive version WLTC is 7.6L shock 100km, and the comprehensive fuel consumption of the all-terrain timely four-wheel drive version WLTC is 8.1L/100km.

Star Motor is a high-end brand of Chery. On November 9, 2018, Chery's new high-end brand EXEED was officially named "Star Road". The first new car, TX/TXL, will be launched in 2019, with a price range of 12.59 yuan to 175900 yuan. When the first new car was launched, Chery Chairman Yin Tongyue had high expectations for the Xingtuo market and publicly stated that the Xingtuo brand would strive to reach 100000 units in 2019. However, Xingdu's development fell far short of Yin Tongyue's expectations, with figures showing that it sold only 14200 units in 2019, and then adjusted its sales target to 80, 000 in 2020, but only 18500 in that year.

Based on the fact that Starway failed to meet its sales target for two consecutive years, Yin Tongyue lowered his sales target again to 50, 000 vehicles in 2021, but despite repeatedly lowering sales expectations, Starway still failed to meet its target of 37100 units that year, still a long way from the target. From 2019 to 2021, although the sales data show an upward trend year by year, there is still a big gap with the annual sales forecast planned by Yin Tongyue. After entering 2022, Starway Motor put forward the goal of "achieving Double (double) breakthrough in the four dimensions of brand sales, channel, brand power and profit on the basis of 2021". According to the latest figures, the cumulative sales of Xintu Motors in 2022 was 51142, an increase of 37.6% over the same period last year, but still missed the annual sales forecast.

The automobile industry has noticed that since the establishment of Xingtu Motor, senior management has changed frequently. It is reported that Xingtu Marketing Center has experienced many senior executives, such as Cao Zhigang, Li Dong Chun, Jia Shouping, Chen Xi, Gao Gao Hua, Jia Yaquan and so on. For the frequent changes in the senior management of Xingtuo, the industry believes that it may be related to the poor sales performance of Xingtuo.

At present, Xingtu Motors' products include Yufeng series, TX series, TXL series and moon series and other models. The new model Xingtuo Yaoguang is an important model of Xingdu brand this year, shouldering the important task of brand strategic transformation. After the launch of the new car, it may become the flagship SUV of the brand. At present, Starway Motors has set a sales target of 80,000 vehicles in 2023, but the auto industry is concerned that it is still very difficult for Starway Motors to achieve this sales target in terms of the current car market situation. Huang Zhaogen, general manager of Xingtu Marketing Center, said in an interview with the media: "I am under great pressure, like walking on thin ice."

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