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According to the official website of Dongfeng Fengshen, the price of 2023 AX7 Mach models of Dongfeng Fengshen has been adjusted. The prices of both models have increased by 3000 yuan, with official guidance prices of 109900 yuan and 116900 yuan respectively after the adjustment. It should be noted that although the price of the model has increased, the design, configuration and power series of the vehicle have not changed. It is reported that the price increase may be due to the manufacturer's consideration of cost control.

According to Automotive Industry concern, 2023 Dongfeng Fengshen AX7 Mach models were launched on September 8, 2022, with a total of 1.5T DCT DF31 and DF41 models, with a price range of 10.69-113900 yuan at that time. As an annual revamped model, the new car mainly makes minor adjustments to the configuration and reduces the number of models, and the appearance design has not changed. The front face still uses a large area intake grille, the interior is filled with black irregular modules and diverges from the middle to both sides, the top of the grille is the new car logo of Dongfeng Fengshen, and the headlights on both sides are connected with the grille to form an integration. On the side of the body, the lines of the new car are smooth, and the overall visual effect of the body is relatively compact. The length, width and height are 4660/1880/1690mm, the wheelbase is 2715mm, and the positioning is compact SUV. In the rear part, the new car taillight adopts the current mainstream through-type taillight group design, and the roof end is equipped with a large size spoiler to enhance the three-dimensional sense of the rear.

In the interior part, the new car adopts the traditional symmetrical layout, equipped with 7-inch LCD instrument and 12.3-inch central control screen, built-in WindLink 6.0car engine system, and the new car is also equipped with three-spoke multi-function steering wheel and electronic gear handle. In terms of power, the new car is equipped with a Mach power 1.5T turbocharged engine with a maximum power of 140kW and a maximum torque of 300Nm, matched with a 7-speed wet double-clutch gearbox with fuel consumption of 6.6L/100km under comprehensive operating conditions.

Dongfeng Fengshen is one of the independent brands of Dongfeng Motor, which is currently on sale, including Yixuan, Haoji, Dongfeng Fengshen AX7, Dongfeng Fengshen E70 and other models. According to the data of new car traffic insurance, the cumulative sales of Dongfeng Fengshen in 2022 was 169100, up 36.77% from the same period last year. Among the subdivided models, the cumulative sales of Fengshen AX7 was 20100, down 17.88% from the same period last year; Yixuan was 26300, down 28.20% from the same period last year; Yixuan max was 29400, up 84.08% from the same period last year; and Dongfeng Fengshen E70 was 69900, up 137.46% from the same period last year. As a new model launched in 2022, Haoji sold 12200 vehicles.

Reported that the Dongfeng Fengshen 2023 AX7 Mach version of the price increase or manufacturers out of cost control considerations. In fact, after entering 2023, under the influence of factors such as the decline of new energy subsidies and the rise in raw material prices, the changes in the price of models in the automobile industry are quite lively, such as some car companies represented by BYD have announced price increases, there are also some car companies represented by Tesla have announced price cuts, and there are even car companies that have launched "price preservation" measures to stimulate sales.

Among them, BYD, Chery New Energy, SAIC Volkswagen, FAW-Volkswagen, Changan Deep Blue, Weima Automobile and other car companies have raised the prices of their models one after another. the reason for these car companies' price increases is more due to the decline of subsidies for new energy vehicles and the rise in the price of raw materials, but there are also some car companies in the auto market that adopt the opposite way to deal with the pressure of rising prices of raw materials. Among them, Tesla's two domestic cars in China fell by as much as 48000 yuan. AITO's M5 EV and M7 models fell by up to 30, 000 yuan, while Xiaopeng's G3i, P5 and P7 models fell by as much as 36000 yuan. In addition, in order to boost sales, some car companies in the car market have also introduced "price protection" measures. Geely officially launched its "New year's Insurance Resolution" for its Dihao L Hi P model on January 28, with officials saying that cars purchased before February 28, 2023 can still enjoy a comprehensive subsidy of 4800 yuan after 2022. In addition, Volkswagen CEO Obermu said he would not fight a price war with Tesla. Regarding Tesla's public desire to reduce the price of electric vehicles, Volkswagen CEO Obomu said: "We have a clear pricing strategy and focus on reliability, and we believe in the strength of our products and brands. Although we also want to be a 'global leader' in electric vehicles, this should be achieved through 'profitable growth'. "

"Automotive Industry concern" believes that whether it is a price increase or price reduction or the introduction of "price protection" measures, are actually for sales services. Cui Dongshu, secretary general of the Federation of passengers, previously pointed out that after the delisting of the new energy policy in 2023, due to excessive price increases in the early stages of new energy models, fewer orders, and price cuts by car companies such as Tesla, consumers' wait-and-see mood was caused. The month-on-month decline was relatively large, and the sales growth from January to February in 2023 was relatively severe. According to the latest estimated sales data released by the Federation of passengers, retail sales of narrow passenger cars in January 2023 are expected to be 1.36 million, down 34.6% from the same period last year and 37.3% from the previous year. Among them, retail sales of new energy are expected to be 360000, up 1.8% from the same period last year, down 43.8% from the previous month, and the market penetration rate is about 26.5%.

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