AutoBeta(AutoBeta.net)01/31 Report--

Today, the topic of "124000 yuan Panamera was snapped up on Porsche's official website" attracted attention and rushed to the top five on Weibo.

A brand new Panamera model has been launched at the Porsche Center in Yinchuan with a price tag of only 124000 yuan, with a down payment as low as 30, 000 yuan, according to @ Daoge Hu Kan, an Internet technology blogger certified by Weibo on Jan. 30. @ Brother Hu Kan revealed that as of 22:41 that evening, the link had generated a total of 598 pre-orders, after which Porsche took the model off the shelves and returned the 911 yuan deposit to the original account. The user could not log in, but there was a reservation in the user's reservation recording system.

On January 31, a reporter from Jinan Times called Yinchuan Porsche Center, and a staff member of Porsche sales Center said that the news spread online was basically true. The staff told reporters: "the actual inventory of the vehicles on the shelves of Porsche Mini Program is 1. After the first single user has successfully purchased, the user who issued the order will automatically determine that the order is invalid and the deposit will be refunded within 48 hours." At present, an agreement has been reached with the first order user, and the specific content of the agreement is not convenient to disclose for the time being. Other customer service users who have issued orders are communicating one after another, trying to give users a satisfactory answer. "

The Panamera is Porsche's first four-door model. The first-generation model was launched globally at the 2009 Shanghai Auto Show, with Panamera S, Panamera 4S and Panamera Turbo, priced at 1.843 million yuan, 1.926 million yuan and 2.49 million yuan at that time. The second-generation Panamera was launched worldwide in June 2016. the new car is based on the newly developed MSB modular body platform developed by Volkswagen Group, with a new appearance and interior design, and equipped with new V6 and V8 twin turbocharged engines. In October 2020, Porsche announced the domestic price of the new Panamera, which is available in regular sedan, executive extended and Sport Turismo versions, with a price range of 116.80-2.483 million yuan. As a medium-term model, the new car will be upgraded in terms of appearance, interior, chassis, power, configuration and so on. In terms of power, the pure fuel version of the Panamera 4S still carries a 2.9T twin-turbocharged V6 engine with a maximum power of 450hp and a maximum torque of 450Nm, matched by an 8-block dual-clutch gearbox.

As a luxury sports car priced in millions, it is hard to believe that the price tag is only 124000 yuan. Therefore, in the eyes of many netizens, the 124000 yuan Panamera is not a "real" quotation, perhaps because BUG appears on Mini Program, or because the sales center mismarked the price, but the actual value of the product is seriously different from the product price, but this is not caused by the user after all, and Porsche or the sales center should bear some responsibility for this. Some netizens believe that it is indeed unreasonable for an enterprise to bear a loss of 600 million, but appropriate compensation is also reasonable. At present, the sales center has reached an agreement with the first single user, but is still coordinating with other users.

According to the data, the global delivery volume of Porsche in 2022 was 309884 vehicles, an increase of 2.6% over the same period last year, of which the total delivery volume in China was 93286 vehicles. Although it has been the largest single market in the world for eight consecutive years, it is the only market in the world that has declined, down 2.5% from a year earlier. It is understood that Porsche entered the Chinese market in 2001 and became the largest single market in the world in 2015, refreshing its sales performance in the Chinese market for 20 consecutive years and reaching an all-time high in 2021.

The Cayenne is the most popular Porsche model in China, with 35661 new cars delivered in 2022, up 18.67 per cent from a year earlier, while the second-largest model was the Macan, with 25080 deliveries, down 16.34 per cent from a year earlier, according to insurance figures. Panamera delivered 20784 new cars, a year-on-year increase of 28.15%.

Porsche currently has R & D teams in Shanghai and Beijing to further meet the needs of Chinese consumers through engineering and digitization, Volkswagen CEO Oliver Blume said on January 30th. No decision has been made in the longer term.

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