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On January 30, Jetu officially released the T-1 production version of the real car map. The new car features a brand-new exterior and interior design style, positioned as a medium-sized hard-core off-road SUV, available in 5-seat and 7-seat layouts. Reported that the new car or in April this year at the Shanghai auto show opened pre-sale, the third quarter of the market, among which the fuel version of the pre-sale price or in the range of 1498 - 186,800 yuan, hybrid version of the pre-sale price or in the range of 1968 - 206,800 yuan.

The new car was first unveiled in early 2022 and then debuted at the 2022 Chengdu Auto Show. Combined with the latest production version of the real car map, in terms of appearance, the new car adopts hard-style design, similar to the mainstream tank 300 and Ford Bronco models on the market at present. The middle net of the front face adopts blackened treatment design, and forms a visual effect of penetrating connection with the headlight group. The LED light strips inside the headlight groups on both sides adopt square outline design, which is extremely recognizable. Previously, from this real car map, it is expected that the headlights will adopt a circular lens design. The front enclosure is also designed in black, and trailer hooks are added.

On the side of the body, the new car is square and straight, with suspended roof, hidden door handles and large size tire design, showing the hard style of the whole car. In terms of body size, the length of the 5-seater model is expected to be about 4.8m, and that of the 7-seater model is about 4.95m. At the rear of the car, the taillights of the new car adopt vertical layout and blackened treatment, with external spare tire and side-opening tailgate design, and the rear enclosure adopts quite strong design, which echoes the front enclosure design.

Interior part, previously exposed spy photos show that the new car will be equipped with LCD dashboard and suspended central control screen, with large size double-spoke steering wheel, air conditioning air outlet adopts vertical style. In terms of power, the new car adopts Borg Warner's sixth generation four-wheel drive products, equipped with 1.6T and 2.0T engines, matching 7DCT and 8AT gearbox respectively.

Founded in January 2018, Jetu brand is a brand series under Chery Holding Group. At the beginning of its establishment, it launched the first model "Jetu X70" and quickly gained popularity in the market. Its sales volume continued to exceed 10,000 and became a dark horse in SUV market. In 2019, Jetu set an annual sales target of 150,000 vehicles, but the sales volume of that year was 138,000 vehicles, which failed to meet the target; in 2020, Jetu set the annual sales target of 200,000 vehicles, and the final actual sales volume was only 131,000 vehicles, down 5.99% year-on-year.

In July 2021, Chery Holdings upgraded the Jetu brand to Jetu Automobile on the night of Jetu Brand. Since then, Jetu Automobile has become an independent brand. At that time, Yin Tongyue, Chairman of Chery Holding Group, said: "Jetu Brand should make the market segment of 'Travel +' the first in the industry." By 2026, 10 production bases will be built in the world, covering 60 countries and regions, but the sales volume in 2021 will be only 124,600 vehicles. In 2022, Jetu Automobile will target an annual sales volume of 200,000 - 300,000 vehicles. According to the data, the accumulated sales volume of Jetu Automobile in 2022 will be 180,100 vehicles, with a year-on-year growth of 16.9%, and only 90.05% of the sales target of 200,000 vehicles will be achieved.

On July 26,2022, Jietu Automobile released a brand-new brand LOGO at the brand renewal appraisal meeting. The new LOGO was based on the initial letters "J" and "T" and evolved from the official script "Xing". Meanwhile, it announced that the brand-new product strategy of Jietu Automobile in the future would be based on X, T, P and V product series layout, focusing on SUV, hard-core off-road, hard-core pickup truck and MPV models respectively, forming the plan of "4 urban SUV+3 cross-border series +N hybrid models".

According to the official website, the models currently on sale include Jetu Great Sage, X90 Zilong, X90 PLUS, X90, New X70S, X70 Zhuge, X70 PLUS, X70, X70M, X70 Coupe, X70S, X95 Chieftain Edition, X95 Extreme Edition, X70S-EV and other models. According to the data of new vehicle traffic insurance, the cumulative sales volume of Jetu X70 in 2022 was 67,600 vehicles, down 26.16% year-on-year; Jetu X90 was 19,700 vehicles, down 26.68% year-on-year; Jetu X70M was 6072 vehicles, down 16.36% year-on-year; Jetu X70S-EV was 177 vehicles, down 37.46% year-on-year; Jetu Great Sage, as a new model listed in 2022, accumulated sales volume was 11,500 vehicles.

According to the plan, the annual sales target of Jietu Automobile in 2023 has been set at 500,000 vehicles, and by 2026, the annual sales target is 1 million vehicles. However, according to the analysis of sales volume of Jetu Automobile models currently on sale, the sales volume of some models under Jetu Automobile in 2022 presents a year-on-year decline trend, and only Jetu X70 model has good sales performance, but the car has a year-on-year decline of 26.16%. Obviously, it is not easy for Jetu Automobile to achieve the sales target of 500,000 vehicles this year.

According to the product planning of Jetu Automobile, Jetu Automobile will launch 1-2 new vehicles every year, including urban SUV series, cross-border products (T-X series/pickup series/MPV series) and hybrid series products, among which T product series mainly focuses on hard off-road, intelligent off-road and luxury off-road models, with price range covering 150,000 - 300,000 yuan. T product series T-1 will be launched in the third quarter of this year, and compete with tank 300, Land Rover Guard and other models after listing.

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