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On January 31st, Mazda officially launched a new flagship SUV--CX-90 in North America, the new car is located as a medium and large SUV, using a new design language, and is expected to be officially introduced into the domestic market within this year. From the perspective of vehicle positioning, CX-90 will compete with SAIC-Volkswagen Tuen, FAW-Volkswagen, Ford Explorer, Buick Anke and other models in the domestic market.

In terms of appearance, the design language of CX-90 is the same as that of the previously released CX-60. The front face still continues the design style of the Mazda family, and the shield-shaped large-size intake grille still retains the chrome-plated strip outline, which is consistent with the design style of the Mazda models currently on sale in China. The interior adopts the blackened straight waterfall middle net design, and the headlamp group is very small and connected with the chrome plating decoration, making it more three-dimensional and stylish. The lower edge is similar to "flattening" treatment, LED headlamp structure is complex, with segmented design of L-shaped LED daytime driving lights.

On the side of the body, CX-90 has the slender body lines of medium and large SUV models and is decorated with chrome plating on the windows, roof rack, front wing and other details. In pursuit of sports genes, the CX-90 's D-column design is wide and has a large inclination angle, and the front fender is decorated with a six-cylinder engine logo. The rear part of the car is consistent with the design style of the CX-60, and the rear enclosure is decorated with silver chrome plating for rich layering, but compared with the double exhaust of the CX-60, the CX-90 uses hidden exhaust, which is more low-key.

In terms of interior decoration, CX-90 has the same design concept inside and outside the car, showing a sense of luxury on the basis of retaining the family style. The center console has a symmetrical layout, equipped with a full LCD dashboard and a 12.3-inch suspended central control screen. The large full LCD dashboard can display more driving-related information, and the top of the dashboard is also equipped with a head-up display system. At the same time, the car retains a large number of physical buttons, including independent air-conditioning panels and seat heating and ventilation buttons, while the multimedia system has an independent knob control area behind the gearbox gear. In addition, CX-90 uses a compact electronic lever to retain knobs and other physical operation buttons.

The interior is mainly light color, wood grain decorative panels and a large number of silver strips enhance the visual texture, the center console uses a fabric similar to fabric, and adds unique stitches to the details. There is also a large central handrail in the center of the front row, and the second row is also equipped with a broad central armrest, as well as a third row of seats.

In terms of power, the new car is equipped with a 3.3L in-line six-cylinder turbocharged engine with a maximum power of 340hp and a peak torque of 500Nm, matched with an eight-speed automatic transmission; in addition, the CX-90 also offers a plug-in hybrid version of a 2.5L four-cylinder engine and motor with a maximum power of 323hp and a maximum torque of 500Nm.

In October 2021, Mazda announced that it would launch CX-50, CX-60/CX-70, CX-80 and CX- 90 models before 2023, of which CX-50 is a compact SUV specially built for the North American market and Chinese market. The new car was officially unveiled at the 2022 Guangzhou International Auto Show and will be officially pre-sold at the 2023 Shanghai International Auto Show. The CX-60 and CX-80 are two-row and three-row seating models respectively, designed for the European market and the Japanese market, and are likely to miss the domestic market. Although the CX-70 and CX-90 are also two-row and three-row seater models, they have wider and larger bodies and are more suitable for Chinese consumers, while the CX-90 is expected to be introduced into production by Changan Mazda this year, meaning that CX-70 is also likely to miss the domestic market. However, as a medium and large SUV, as a new flagship model of Mazda, the price of the CX-90 may not be low, and the domestic CX-90 is expected to start selling at around 300000 yuan.

According to the official website, Changan Mazda is currently selling a total of seven models, but in fact, there are only five models in the showrooms of most 4S stores, such as Oncella, Atez, CX-30, CX-4 and CX- 5. It is understood that Changan Mazda last launched a new car in May 2020, positioning small SUV Changan CX-30 officially listed, the guiding price range of 12.99-171900 yuan. In September 2021, Changan Mazda launched CX-30 EV based on CX-30, with a price range of 159800-201800 yuan after comprehensive subsidy, but because it is an oil-to-electric model, the sales of new cars remain depressed after the launch, and its contribution to the brand is basically negligible.

Mazda has become a niche brand in the domestic market. According to the data, Changan Mazda sold 104032 vehicles in 2022, down 21.43% from the same period last year, of which the highest-selling model was Onksera, with 63100 vehicles sold in the whole year, followed by CX-5 with 17400 vehicles and CX-30 with 10700 vehicles.

Zhang Jing, president of Changan Mazda Automobile Co., Ltd., said, "China is the most important overseas market for Mazda, and Mazda will continue to dig deep." According to officials, Mazda will launch new models in the Chinese market every year from 2023. This year, Changan Mazda will launch the CX-50, the first car to be launched after the merger of North and South Mazda. In terms of power, CX-50 is equipped with 2.0L and 2.5L power options, and transmission is equipped with 6AT gearbox. In addition to CX-50, CX-90 is also expected to achieve domestic production this year. Of course, it remains to be seen that these two new cars can lead to a revival of Mazda.

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