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On January 31st, the news of "124000 Porsche was taken off the shelves after being snapped up and the official website unilaterally cancelled the order" sparked a heated discussion on the Internet. In response to this matter, the Yinchuan Market Regulatory Bureau intervened in the investigation, and the staff of the Yinchuan Market Regulatory Administration responded: "I have learned of the matter, because it involves a large scale and has aroused public opinion on the Internet, and is stepping up its investigation and understanding. At present, it has contacted the company, and the departments at the provincial and municipal levels are also paying attention to the investigation results of the Market Regulatory Administration in its jurisdiction."

At the same time, the relevant head of Porsche China also responded. A relevant official of Porsche China reported to the media that when the Porsche Center in Yinchuan uploaded information about a new car through Mini Program on January 29, there was a serious deviation in price input, which attracted the attention of a considerable number of consumers. Yinchuan Porsche Center immediately removed the wrong message after it was found. A relevant official of Porsche China said that because there is only one vehicle in stock, according to the sales process, Yinchuan Porsche Center has communicated with the first customer who submitted the time-limited intention confirmation fee and negotiated the return of the intention payment; for other customers who have submitted their car purchase intention, the 911 yuan time-limited intention confirmation fee will be refunded within 48 hours according to the process, and Yinchuan Porsche Center has also communicated and explained these users one by one.

Let's first review the whole incident. On January 29, the Porsche Center in Yinchuan, Ningxia, launched a Porsche Panamera (Panamera) with a total price of 124000 yuan on the official Mini Program, and then a blogger noticed that the Porsche Panamera (Panamera), which originally sold for millions, had a down payment of as low as 30,000 yuan and a deposit of only 911 yuan.

After the news spread widely on the Internet, the Porsche Panamera (Panamera) with a price tag of only 124000 yuan was immediately snapped up by consumers, but the consumers paid the deposit and were refunded by Porsche officials. As of 22:41 on Jan. 30, the link generated a cumulative total of 598 pre-orders, then Porsche removed the car and the user was unable to log in, but there was a reservation in the user's reservation record system, which returned the 911 yuan deposit on Jan. 31.

After the incident was exposed, # Porsche official website 124000 yuan Panamera was snapped up # topic quickly onto the Weibo list and attracted a great deal of media attention. On January 31st, the staff of Yinchuan Porsche sales center responded that the news was basically true, and said: "the actual inventory of the vehicles on the shelves of Porsche Mini Program is 1. After the first single user has successfully purchased, the user who places the order will automatically determine the order as invalid and refund the deposit within 48 hours. At present, an agreement has been reached with the first order user, and the specific content of the agreement is not convenient to disclose for the time being. Other customer service users who have issued orders are communicating one after another, trying to give users a satisfactory answer. "

However, this response did not stop the matter from fermenting. On February 1, Yinchuan Market Regulatory Administration intervened in the investigation, saying that the matter involved was on a large scale and was stepping up its investigation. At the same time, relevant Porsche officials in China also responded. In response to the above Porsche Oolong incident, some lawyers believe that the unilateral cancellation of orders by merchants is not in line with the law, but also violates the principle of good faith, infringes upon the legitimate rights and interests of consumers, and should bear corresponding legal responsibilities.

The Panamera (Panamera) is a Porsche car model, and it is also Porsche's first four-door model. According to the official website, the Panamera currently on sale costs 998000-2.501 million yuan and is powered by a 2.9T twin-turbocharged V6 engine with a maximum power of 450hp and a maximum torque of 450Nm, matched with an 8-block double-clutch gearbox.

New car insurance data show that Porsche delivered a total of 94700 new cars in China in 2022, an increase of 1.26% over the same period last year, making it the largest single market in the world for eight consecutive years. Among them, Panamera (Panamera) delivered a total of 20800 vehicles, an increase of 28.15% over the same period last year, accounting for 21.96% of Porsche's total sales in China.

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