AutoBeta(AutoBeta.net)02/02 Report--

According to the Interface News, Xilai began to offer a price reduction promotion for 2022 ES6 and ES8 models, and ES7 also has a certain discount range. It was confirmed from the two salespeople that the promotion was notified and implemented at the regular meeting on the morning of February 1, but the news was not announced on the official website, App and other official information channels.

It is reported that the 2022 ES6 and ES8 can still enjoy a national new energy subsidy of more than 10,000 yuan, and the loan has zero interest and zero handling fee for three years. If it is in NIO to carry out the replacement of used cars, NIO can also give a replacement subsidy of 15000 yuan. At the same time, the sales staff of NIO said that the existing cars in stock can be made into exhibition cars in the sales system, ES6 can get another 18000 yuan discount, ES8 can get 24000 yuan discount. If the inventory cycle is more than 120 days, the maximum cash discount can reach 40,000 yuan.

In addition, for the promotion of 2022 ES6 and ES8, NIO also directly gives away a full NIO Pilot package worth 39000 yuan. If users choose 4900 yuan NOMI and 6500 yuan enhanced display, NIO can directly give 9600 yuan discount. If the inventory cycle is more than 3 months, NIO will also give away a worry-free package worth more than 10,000 yuan to car owners, including commercial insurance.

According to this promotion plan, the price of the 2022 ES6 and ES8 will be reduced by more than 100000 yuan at most, and there is no restriction on the purchase method using the whole vehicle purchase and battery rental scheme (BaaS). For all car buyers, including ES7, NIO can also give discounts ranging from 3000 to 5000 yuan.

In response to the relevant reports, the relevant person in charge of Xilai said to the China Securities Daily: "2022 ES8, ES6 and EC6 models are about to usher in a completely new generation, and there are still a small number of display cars and inventory cars available for sale, and these vehicles can enjoy the car exhibition policy. There are daily replacement policies, financial policies, science and technology configuration packages for users to choose from. At present, the above-mentioned ES8, ES6 and EC6 models are still valid, of which the financial policy is more preferential to car buyers. "

It is worth mentioning that on February 1, NIO also launched a car purchase discount activity. depending on the car model, consumers can enjoy a two-year interest-free loan (200000 yuan-300000 yuan) and a low-rate financial plan of 1.99%. The price of the whole car is directly reduced by 3000 yuan and 5000 yuan.

You NIO Automobile sales consultant explained in detail the composition of the above-mentioned 100000 reduction in ES6 bikes, including a free NP package worth 39000 yuan (driving assistance), two configuration packages with a total purchase price of 21000 yuan, a cash discount of 18000 yuan, and a time-limited subsidy of 11340 yuan after the withdrawal of the previously official "state subsidy" announced by NIO. If you add in the zero-interest loan scheme currently launched by NIO, the total preferential rights and interests exceed 100000 yuan for ES8, the above sales staff said that a further 6000 yuan discount will be given on the basis of ES6, and the total rights and interests will also exceed 100000 yuan.

Some analysts believe that NIO's move is to rush sales before switching between new and old models, after all, a generation of platform products are about to be replaced, this practice is not uncommon. According to the data, sales of 8506 vehicles were sold in January, down 11.87% from the same period last year and 46.22% from the previous month, but performed slightly better in the new power brand, second only to ideal.

More and more brands follow Tesla to reduce prices! On January 6th, Tesla Model 3gamy dropped sharply, of which Model 3 and Model Y dropped by 2.0-36000 yuan and 2.9-48000 yuan respectively. On January 13, M5 EV and M7 also announced price cuts, becoming the first domestic car brand to follow Tesla's price reduction, with M5 EV down by 28800 yuan and M7 by 30000 yuan respectively, and M7 by 30000 yuan except top models. On January 17, Xiaopeng announced the price adjustment of the G3, P5 and P7 models, of which the P7 was reduced by 30000-36000 yuan.

At present, the price war of new energy vehicles is still spreading. On the first day of the year, GAC Ean launched a time-limited delivery incentive of 5000 yuan per vehicle, as well as financial subsidies of zero interest and low down payment for three years. Volvo cars started a disguised price reduction for its pure electric C40 models and pure electric XC40 models. Consumers can deduct 25000 yuan, equivalent to a price reduction of 20, 000 yuan, when they pay a deposit of 5000 yuan before March 31 this year. Earlier, extreme krypton cars also launched a time-limited promotion, consumers can get 6000 yuan for exterior decoration options when they buy all the extreme krypton 001 models; WE models and ME models with high-performance air suspensions can get a discount of about 10, 000 yuan, and top models with YOU models will get 40, 000 points for buying specific commercial insurance.

Industry insiders believe that with the withdrawal of the "national subsidy", new energy vehicles will gradually shift from policy-driven to market-driven and engage in head-to-head confrontation with fuel vehicles, while the raw material prices of new energy vehicles are greatly affected by external factors. frequent fluctuations in official guidance prices damage brands and channels. Therefore, car companies are more inclined to reduce prices in a disguised form in the form of promotional activities, and take market feedback as the basis for judging whether to reduce prices or not.

On February 1, the new force of car building handed over its first report card of the new year. Affected by the Spring Festival holiday, the delivery volume of the new power brand in January was generally "ugly", of which only the ideal car delivery volume exceeded 10,000, while Lulai, Nahan, Xiaopeng and zero-running cars all showed a sharp month-on-month decline compared with the same period last year. In addition to the new power brands, other new energy brands also stalled collectively, with most brands plummeting month-on-month.

In addition to the impact of the Spring Festival holiday and enterprises' own problems, policy adjustment is also the reason for the decline in sales of new energy vehicles in the market. Cui Dongshu, secretary-general of the Federation of passengers, said that new energy vehicles are bound to weaken significantly in January, and new energy vehicles are the final subsidy, taking various means to digest existing inventory. In order to reduce the inventory pressure of dealers, manufacturers have recently made a sound wholesale sales, which is also a preparation for a good start in February 2023.

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