AutoBeta(AutoBeta.net)02/02 Report--

Not long ago, Xiaomi attracted attention in the automobile industry because of the leakage of design documents. On Feb. 2, Xiaomi announced the outcome of the incident, and the partner involved was awarded 1 million yuan in financial compensation, and the whistleblower was also dealt with.

According to the notice, the cause of the incident was that a molding technology company in Beijing, a partner of Xiaomi, leaked the early design of the car's front and rear bumper due to poor management of its downstream suppliers. Xiaomi Group has seriously dealt with the partners involved in the matter in accordance with the confidentiality Agreement, and the results of the punishment are as follows: 1. A financial compensation of 1 million yuan shall be imposed in accordance with the confidentiality Agreement; 2. Instruct it to strengthen the information security management of the downstream suppliers and seriously deal with the perpetrators of the leaks; 3. Instruct the supplier to formulate a detailed rectification plan and comprehensively upgrade the confidentiality measures. In the announcement, Xiaomi stressed that Xiaomi Group has zero tolerance for leaks. All supplier partners must carefully implement the confidentiality Agreement.

According to reports, a certain Beijing Molding Technology Co., Ltd., mentioned in Xiaomi's internal report, is Beijing BAIC Molding Technology Co., Ltd., but it does not directly represent BAIC Group, but is only a joint venture subsidiary of BAIC Group. It mainly provides bumper-based automotive exterior system parts for automobile manufacturers in Beijing. According to Tianyan, Beijing BAIC Molding Technology Co., Ltd. was established in June 2008 with a registered capital of 160 million yuan and the legal representative Li Jingang (Chairman of BAIC Ruili). The scope of business includes the production of automotive bumpers, moulds, plastic products; R & D, sales of automobile bumpers, molds, plastic products and so on. According to the equity penetration map, the company is a joint venture between Beijing Hainachuan Auto parts Co., Ltd. and Jiangnan Molding Technology Co., Ltd., with 51% and 49% respectively.

In January, an auto blogger released a design picture of Xiaomi's first model, Xiaomi MS11, showing the modeling of the vehicle's exterior parts, including Xiaomi's bumper, Xiaomi MS11 decorations and details of Xiaomi's cooperation with BAIC.

As the first work of Xiaomi's cross-border auto circle, the news immediately triggered a wave of online attention, but Wang Hua, general manager of the public relations department of Xiaomi Group, immediately responded to the incident. Wang Hua responded: 1. It is true that the design documents kept secret by the secondary supplier are leaked; 2. The supplier is only a supplier of mold proofing, and the leaked documents are the design draft of the very early bidding process, not the final document. We will deal with it seriously in accordance with the confidentiality agreement signed with the supplier. In response to the statement, Wang Hua also stressed: "recently, there are many rumors about Xiaomi cars, true or false, which adds unnecessary annoyance to our research and development of Xiaomi cars."

The entry of Xiaomi Group into the auto circle began on March 30, 2021, when Lei Jun was full of confidence in building cars and vowed: "I decided to lead the team myself. this will be the last major start-up project in my life. I am willing to bet on all the achievements I have accumulated in my life and all my reputation to fight for Xiaomi cars!" In September 2021, Xiaomi Automobile was officially registered as "Xiaomi Automobile Co., Ltd.". Lei Jun, chairman and CEO of Xiaomi, served as the legal representative. On November 27, 2021, Xiaomi officially settled in the Beijing Economic and technological Development Zone. According to the plan, Xiaomi will build a complete vehicle factory in two phases to achieve an annual output of 300000 vehicles, of which the first and second phases will have a production capacity of 150000 vehicles respectively.

Since then, there has been a lot of news about the construction of Xiaomi cars in the market, especially after 2023. In early January, when it was reported online that "Xiaomi car manufacturing encountered difficulties and Xiaomi car brand was not approved", Wang Hua responded at that time that the news was not true and that there was no claim that the brand needed approval. After that, the above-mentioned Xiaomi car was leaked because of the design documents, and then there was news online that the design effect of the Xiaomi car MS11 had been exposed, but the exposure also showed that this was a video screenshot used by the internal review, not necessarily the final version.

According to Xiaomi's car-building plan, the first model of Xiaomi is expected to be officially mass-produced in the first half of 2024. The new car will be a sedan model with two versions to choose from. The "ordinary version" model sells for 30-350000, and the "more advanced version" costs about 350000-400000. Lei Jun revealed that Xiaomi's goal after entering the auto circle is to enter the first camp of the industry in 2024.

Xiaomi is not the first brand to enter the auto industry, which includes Huawei and Apple in the mobile world, but Xiaomi is more ambitious by comparison. In October 2022, Xiaomi Lei Jun's remarks attracted everyone's attention. Lei Jun said that the only way for Xiaomi to succeed was to become one of the top five and ship more than 10 million vehicles a year. Lei Jun revealed that after Xiaomi entered the auto circle, its goal is to enter the first camp of the industry in 2024. Whether it is the annual delivery of 10 million vehicles or entering the first camp of the industry in 2024, the goal for a car company that has not yet built a car is ambitious. "Automotive Industry concern" believes that Xiaomi itself has its own huge traffic in the digital circle, and the entry of the automobile industry will indeed have a certain impact on traditional car companies. Of course, since Xiaomi announced the construction of cars, there have also been a lot of attention and doubts from all walks of life. At present, for Xiaomi cars, it is more important to build cars first.

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