AutoBeta(AutoBeta.net)02/07 Report--

According to the news released by Dongfeng Toutiao under Dongfeng's media platform, Dongfeng passenger vehicle Company and Dongfeng Commercial vehicle Co., Ltd. released two major personnel changes. On February 6, Dongfeng passenger cars and Dongfeng commercial vehicles respectively held a cadre meeting to announce the decision of the party committee of Dongfeng Company to adjust the members of the leading group of Dongfeng passenger vehicles and Dongfeng commercial vehicles. After the study of the party committee of Dongfeng Company, it was decided that Shi Jianxing, general manager of Dongfeng Zhuolian Union, was transferred to Dongfeng passenger car as the deputy general manager of the company, responsible for the marketing section of the company.

It is understood that this is the first time that the position of Deputy General Manager of Dongfeng passenger car Marketing has been filled two and a half years after Yan Hongbin left office in August 2020. The person who took over the post was Shi Jianxing, who was born in the 1980s. Maybe the outside world doesn't know much about Shi Jianxing, but he has worked in the automobile industry for many years and has made a lot of achievements in the field of marketing transformation. Shi Jianxing was born in November 1982 in Yan'an, Shaanxi Province. he is a "post-80s" autobot. He worked in Shenlong Company for eight years as secretary of the Youth League Committee of Shenlong Company, and later succeeded Chen Bin as secretary of Dongfeng Automobile League Committee.

Shi Jianxing

Before the transfer to Dongfeng passenger car, Shi Jianxing served as Deputy General Manager of Dongfeng Hongtai Company, General Manager of Automobile sales Company, Party General Branch Secretary and General Manager of Dongfeng Zhuolian Company. According to Tianyan, Dongfeng Hongtai Automobile sales Company was established in October 2010. its main business is automobile sales and post-market services. data show that in 2020, Dongfeng Hongtai Automobile sales Company has a total of 32 4S stores under five major brands, namely, Dongfeng Citroen, Dongfeng Peugeot, Dongfeng Fengshen, Dongfengxing and Dongfeng Nissan. During the tenure of Shi Jianxing, in September 2020, Dongfeng Hongtai Automobile sales Company released the "3i Service" brand, proposing to change the brand service ideas to meet the growing service needs of customers. In April 2021, Dongfeng Group began to prepare a new retail platform under Dongfeng, and Shi Jianxing is in charge of the new platform.

After Dongfeng Zhuolian Automobile Service Co., Ltd. was established in October 2021, Shi Jianxing became the general secretary of the party branch and general manager of the company. As a platform for building Dongfeng's own brand marketing business, Dongfeng Zhuolian has a close cooperative relationship with Dongfeng passenger cars. In January 2022, Dongfeng Fengshen and Dongfeng Zhuolian signed a digital user operation strategy cooperation. in April of the same year, Dongfeng Zhuolian established a branch "Lingyue Digital Technology Co., Ltd." to serve Dongfeng passenger cars. In May, Dongfeng Fengshenhao opened blind booking, ordering more than 10,000 cars on the first day, and the operation behind the game is mainly from Lingyue digital technology.

With regard to the transfer of division Jianxing to the post of deputy general manager of Dongfeng passenger car, Yang Qing, general manager and deputy secretary of the party committee of Dongfeng passenger car Company, said that the cadre adjustment of Dongfeng passenger car Company is a prudent decision made by the party committee of Dongfeng passenger car company based on the long-term development of Dongfeng passenger car, making overall planning for the building of a contingent of cadres, and fully considering the needs of the development of Dongfeng passenger car. For future work, the company will continue to increase the share of independent brands and accelerate marketing innovation and management innovation.

According to "Automotive Industry concern", the full name of Dongfeng passenger car Company is Dongfeng Automobile Group Co., Ltd. Passenger car Co., Ltd. It is a new business plate that integrates R & D, manufacturing and sales of independent passenger car brand-- Dongfeng Fengshen brand passenger car, which was set up by Dongfeng Automobile Company in 2006 and wholly established on July 25, 2007. at the beginning of its establishment, it was named as the passenger car Division of Dongfeng Automobile Company. Later, it changed its name to Dongfeng Motor Company passenger car Company, which was authorized by Dongfeng Motor Company. On May 27th, Dongfeng Motor Company signed an acquisition Agreement with its Hong Kong listed holding subsidiary Dongfeng Automobile Group Co., Ltd. At the price of RMB 797.1 million, Dongfeng passenger car Company's business and assets were injected into Dongfeng Automobile Group Co., Ltd. Dongfeng passenger car Co., Ltd. has become a wholly owned subsidiary of Dongfeng Automobile Group Co., Ltd., and changed its name to Dongfeng Automobile Group Co., Ltd. Passenger car Company.

Dongfeng Fengshen is an independent passenger car brand of Dongfeng Motor Company, which was founded in March 2009. Dongfeng passenger car Company is responsible for R & D and production, and occupies a core position in Dongfeng independent passenger car business.

Data show that from 2016 to 2020, Dongfeng Fengshen's annual sales were 150077, 100404, 74347, 76284 and 69885 respectively, declining year-on-year for several consecutive years, but began to improve after 2021, with sales of 127996 vehicles in 2021. The latest figures show that Dongfeng Fengshen's cumulative sales in 2022 increased by 58.4% year-on-year to 190587 vehicles, the best annual sales performance in the brand's history.

According to the official website, Dongfeng Fengshen's current models for sale include Haoji, Yixuan MAX, Yixuan GS, AX7 and other models. Before that, Dongfeng Fengshen has set an annual sales target of 300000 vehicles in the new year, and has turned losses into profits. Judging from the current degree of competition in the car market, it is not easy for Dongfeng Fengshen to achieve the target of 300000 vehicles. For the longer-term goal, by 2025, Dongfeng company's own-brand passenger car sales will reach 1 million, of which Dongfeng Fengshen accounts for 400000.

At present, Dongfeng Fengshen is in a critical period of accelerating transformation, and the brand will achieve 100% electric transformation by 2024, only two years away from this planning time. And this division Jianxing to join Dongfeng passenger car, at the helm of Dongfeng Fengshen marketing work also means that it will face a lot of pressure.

In addition to personnel changes in Dongfeng passenger cars, on the same day, Dongfeng Commercial vehicle Co., Ltd. also held a general meeting of cadres. Zheng Hongyi, head of the Organization Department of the Party Committee of Dongfeng Company, announced the decision to adjust the leadership of Dongfeng Commercial vehicle Co., Ltd.: Wang Wei will no longer hold the position of general manager of Dongfeng Commercial vehicle Co., Ltd., and recommend Zhang Xiaofan as general manager of Dongfeng Commercial vehicle Co., Ltd.

Zhang Xiaofan, with a university degree, joined the work in 1992 and has successively served as assistant to the general manager of Dongfeng Motor Co., Ltd., vice mayor of Xiangyang Municipal people's Government, deputy general manager of Dongfeng Special Commercial vehicle Co., Ltd., director and secretary of the board of directors of Dongfeng Automobile Group Co., Ltd. (party committee board of directors). Director of the office of Dongfeng Automobile Group Co., Ltd. In February 2023, he was appointed General Manager of Dongfeng Commercial vehicle Co., Ltd.

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