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On February 8th, Harvard brand official announced that its Harvard H-DOG was officially named "Harvard second-generation Big Dog". According to the official statement, "Haverdog II" is likely to be the second generation model of Haver Dog, but it is also the third model of Haver Dog category and the first model for dogs to enter the field of new energy. therefore, after the launch of the "Haver second Generation Dog", the Haver Dog will continue to be sold, after all, the consumer markets of the two models are still different. It is understood that the Harvard second-generation big dog is expected to be officially launched in the first quarter.

In terms of appearance, the Harvard II Dog uses the 3x4 scale family gene, and the front part of the car is similar to the Haver Dog, but the grille has a more design sense. the polygonal narrow front grille is supplemented by dot matrix chrome plating similar to the rounded rectangle, and the round headlamp is the same as the big dog's design, with a well-defined front bumper below and a large-size narrow strip trapezoidal air intake. In addition, the Harvard II Dog will adopt a new Harvard brand logo, which will not only improve recognition, but also let others know at a glance that it is a new energy model.

On the side of the body, the Harvard II big dog uses the usual design techniques of off-road models, such as a high body, a muscular wheel eyebrow and a rich waistline, with outstanding visual effects. At the same time, the car adopts a flat roof design, which can provide sufficient head space for passengers to a certain extent and bring a more comfortable ride experience. In the rear part, the new car uses a polygonal taillight group, together with the English logo of the Harvard brand in the center, to further broaden the lateral perspective of the car. In terms of size, the length, width and height of Harvard II dogs are 4705/1908/1780mm and wheelbase 2810mm respectively. For comparison, the length, width and height of Haverdog are 4620/1890/1780mm and wheelbase 2738mm respectively.

In terms of interior decoration, the Harvard II Big Dog adopts a new design style, the size of the suspended central control screen is further enlarged, and a row of physical buttons are retained below to enhance the driver's operation while driving the vehicle. The steering wheel and dashboard are basically the same as the Haver Dog. At the same time, the new car uses a block handle shape similar to the tank 300 model, with a power switching knob behind it.

In terms of power, the new car will be equipped with a 1.5T+2 block DHT-PHEV powertrain with a maximum power of 240kW, a peak torque of 530Nm, a pure electric mileage of 105km, a comprehensive mileage of more than 1000 km and a fuel consumption of 1.85L for 100km when full of fuel and 5.52L for 100km under power supply. In other ways, the car is equipped with two locks and a Bogwarner intelligent electronically controlled all-wheel drive system.

In September 2020, the Haver Dog officially launched, the model uses a load-bearing body, positioning city off-road SUV, provides 1.5T and 2.0T power, the current official guidance price of 11.99-167900 yuan. The emergence of the Harvard Dog has broken the market's perception of the Harvard brand. As the first model of the Harvard dog line, the naming of the new model has attracted a lot of attention. Since then, the Harvard brand began to launch "alternative" models, one after another listed on the first love, Harvard Red Rabbit, Harvard Shenbeast and other models. The Haverku dog, which is based on the Great Wall lemon platform, was officially launched in August 2022 and is the second model of the Harvard dog line with an official price range of 1.38-149800 yuan. The upcoming "Harvard second-generation Big Dog" will become the third model of the Harvard Dog, which is significantly higher than the Harvard Dog and Havercool Dog, and it is the first plug-in hybrid model of the Harvard Dog system, indicating that it is expensive.

In August 2022, Harvard held a new energy strategy conference to announce the brand's comprehensive transformation to a new energy track. According to the plan, the proportion of sales of Harvard new energy models will rise to 80% by 2025, and the sale of fuel vehicles will be officially suspended in 2030. According to the insurance figures, the annual sales of the Harvard brand in 2022 was 496846, down 32.65% from the same period last year, of which only 2523 new energy vehicles were sold.

It is important to note that although there are still eight years to go before Harvard officially stops production and sale of fuel vehicles, the decision is obviously difficult because it is still fuel vehicles that are responsible for the sales of the Harvard brand. According to the Harvard official website, only a small number of models currently on sale are equipped with plug-in hybrid technology, such as H6, H6S, Red Rabbit, Immortal Beast, etc., while M6, first Love, Big Dog, H9, F7 and other models only offer fuel options. By contrast, BYD announced that it would stop production of fuel-fueled cars in early April 2022 and completed the switch between fuel and electricity in March.

The bigger challenge for Harvard is that Chinese regulation defines a narrower and clearer scope for "new energy vehicle brands". The official document of the National Development and Reform Commission pointed out that gas-electric hybrid (HEV) and plug-in hybrid (PHEV) vehicles all belong to the scope of fuel vehicles. It also means that Harvard must clear internal combustion engine products, plug-in hybrids and gas-electric hybrids from its product range by 2030, leaving only pure electric vehicles and fuel-cell vehicles. At present, Harvard has zero products in the two major areas of pure electric and fuel cell vehicles.

For Harvard, the challenges ahead are enormous. According to the production and sales data released by Great Wall Motor, the Harvard brand sold 616550 vehicles in 2022, down 19.93% from the same period last year, of which 44326 were sold in December, down 53.04% from the same period last year. In 2011, Harvard officially launched H6, which broke through the encirclement of the joint venture brand as soon as it was listed, dominating the SUV market for ten years in a row, allowing more consumers to realize their SUV dream, while under the wave of new energy vehicles, H6 began to go unnoticed by the market, and sales fell again and again. According to data from the Federation of passengers, Harvard H6 sales totaled 250120 in 2022, down 29.1% from the same period last year, overtaken by BYD Song and Tesla Model Y, both of which are new energy models.

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