AutoBeta(AutoBeta.net)02/10 Report--

On February 10, SAIC Zhiji's second production model, Zhiji LS7, was officially launched, with a total of six new models with a price range of 30.98-459800 yuan.

The new car is based on the same platform of Zhiji L7 and locates medium and large pure electric SUV. It is the first SUV model of SAIC Zhiji. In terms of power, there are two power options for rear-drive version and four-wheel-drive version, which will compete with Xiaopeng G9 and NIO ES8 models. As a comparison, the price range of Xiaopeng G9 is 30.99-469900 yuan, and that of Lailai ES8 is 49.6-656000 yuan.

In appearance design, the new car adopts the simple design style of Zhiji car. The front face is designed with a closed intake grille, and the split headlamp group on both sides presents the "L" letter shape, with built-in LED eyebrows, making the shape more exquisite. In addition, the front enclosure is designed with three groups of ventilation openings, the two sides are equipped with LED daytime driving lights, and the bottom is decorated with black decorations. at the same time, the penetrating vent adds a horizontal visual width effect to the whole front face.

On the side of the body, the roof of the new car is more round, with a straight waistline running through the whole body. In terms of size, the length, width and height of the new car are 5049, 2002 and 1731 (1763, 1773) mm respectively, the wheelbase is 3060mm, and the positioning is medium and large pure electric SUV. In the rear part, the new car is equipped with a large roof spoiler, and the taillights are designed for penetrating design, which is highly recognizable after lighting. In addition, the rear enclosure of the new car also uses a double-decker design, which has a full sense of movement.

In the interior part, the new car is equipped with a triple screen design composed of an LCD dashboard, a central control screen and a co-driver display screen, and is embedded in a narrow frame with a lifting function, officially known as the "semi-spoke steering wheel", with a built-in IM OS intelligent interactive system and a traditional steering wheel. In terms of power, the new car provides two power versions: rear-drive and four-wheel drive, in which the rear-drive model is equipped with permanent magnet synchronous rear motor with a maximum power of 250kW; the maximum power of the front motor of the four-wheel drive model is 175kW, the maximum power of the rear motor is 250kW, and the battery is equipped with ternary lithium battery pack provided by SAIC era with a battery capacity of 100kW.

Zhiji Automobile is positioned as a high-end pure electric vehicle brand, which is jointly invested by SAIC, Alibaba and Shanghai Zhangjiang Group. On December 25, 2020, Zhiji Automobile was officially established, and the brand LOGO was obtained from the variation of the two letters "IM", that is, two slashes were incorporated into the middle of the two dots. As a new automobile brand, Zhiji Automobile adopts a new structure and operation mode, but strictly speaking, the brand is still guided by SAIC.

At present, Zhiji has only one product, Zhiji L7, which is a pure electric medium and large sedan, which is the first model under Zhiji. It was officially launched on April 17. A total of two models have been launched, and the current price range is 33.88-578800 yuan. The power is equipped with a dual-motor system, with a comprehensive maximum power of 425 kilowatts and a maximum torque of 725 Nm. In terms of market competition, the new car mainly competes with the new power of car building, ET7, as well as the traditional luxury brand BBA BMW 5-Series, Mercedes-Benz E-Class, Audi A6L and other models.

As the first mass-produced model under a new high-end brand and endorsed by SAIC, Zhiji Co-CEO Liu Tao was very optimistic about the car's future performance and personally labeled it as a "treasure car". Liu Tao said: "the treasure is the next online celebrity, the next popular style", so he firmly believes that Zhiji L7 will one day become an online celebrity.

However, the ideal is very plump, realistic and bony. New car traffic insurance data show that Zhiji L7 has delivered only 4654 vehicles since it began delivery in June 2022. As a reference, Zhiji L7 rival Ulai ET7 began delivery at the end of March 2022, with a total of 22910 new cars delivered in 2022, resulting in a huge gap between the two models. According to the plan, Zhiji LS7 will form a "double flagship" pattern with Zhiji L7 after its listing, and Zhiji will launch two luxury intelligent pure electric B-class models this year to enter the mainstream luxury market segment.

The latest figures show that a total of 278 Zhiji L7 vehicles were delivered in January 2023. As for Zhiji LS7 as SAIC Zhiji's first SUV model, what will be the market performance in the future? As far as the current large and medium-sized pure electric SUV field is concerned, including Xiaopeng G9, NIO ES8 and other similar models are competitors of Zhiji LS7, if Zhiji LS7 sales can not take advantage of the chase, maybe Zhiji cars will really be difficult to impact to high sales.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat