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On February 9, on Xiaomi Investment Day, Lei Jun, Chairman of Xiaomi Group, shared the latest progress of Xiaomi Automobile. Lei Jun said at the meeting that Xiaomi's future goal of building cars is to enter the top five in the world within 15-20 years. He revealed that he will have 1/2 of his time invested in building cars, and cars will also be the biggest part involving personal experience.

For Xiaomi car profit problem, Lei Jun said, Xiaomi car and Xiaomi mobile phone, In addition to hardware profit, More care about software profit, Car in the past can integrate sales, After-sales service, Charging pile, Future car can integrate more and more services. At the same time, Lei Jun also expects that one day mobile phones, cars, smart homes will be fully connected.

On March 30,2021, Xiaomi Group officially announced that it plans to establish a wholly-owned subsidiary responsible for intelligent electric vehicle business, with an initial investment of RMB 10 billion yuan and an estimated investment of USD 10 billion in the next 10 years. Lei Jun said at the press conference that intelligent electric vehicle manufacturing will be the last major entrepreneurial project in his life, willing to bet all his achievements and reputation to fight for Xiaomi cars.

Since Xiaomi announced the car, its crazy layout of smart cars, involving chips, lidar, autonomous driving, batteries and other fields. On November 27,2021, the Administrative Committee of Beijing Economic and Technological Development Zone signed a contract with Xiaomi Technology, officially announcing that Xiaomi Automobile was settled in Beijing Economic and Technological Development Zone. According to the plan, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R & D Headquarters. It will build a complete vehicle factory with an annual output of 300,000 vehicles in two phases, among which the production capacity of Phase I and Phase II will be 150,000 vehicles respectively. It is expected that the first vehicle will be offline and mass production will be realized in 2024.

On August 11,2022, Xiaomi's autonomous driving debuted. Lei Jun also mentioned in his annual speech that Xiaomi is building an ever-expanding technology scene from smartphones to wearable devices, smart homes, smart manufacturing, smart electric cars and bionic robots, and provides a wealth of smart terminals and services. In the future, millet cars will also become a part of the "Internet of Everything" terminal, helping to create a grand millet ecosystem.

According to the plan, Xiaomi plans to launch its first model in 2024, selling 100,000 vehicles in the first year and delivering 900,000 vehicles in the next three years. For 2024 launch of the first production car is too late to question, Lei Jun said, Car new forces than Xiaomi 6-7 years ahead of schedule, Two years ago Xiaomi did a lot of interviews, Think car is a hundred years track, As long as optimistic about the automobile industry, At any time is not too late.

In the past two years, new energy vehicle manufacturers with their own characteristics and advantages have emerged in the domestic electric vehicle market for six consecutive years, and the competition has entered a white-hot stage. According to the current market pattern, NIO, Ideal, Xiaopeng, etc. have been established for seven or eight years, and their product camp has begun to take shape. In addition, more and more traditional automobile manufacturers have also begun to launch high-end new energy brands, such as Dongfeng Lantu, SAIC Zhiji, Beiqi Jihu, Chang 'an Avita, etc., and have begun to seize the market with new power brands. On the other hand, Xiaomi Automobile has been nearly two years since it announced to build a car in March 2021, and the first production car is planned to be launched to the market in 2024, when there will be a new reshuffle in the new energy automobile market. How Xiaomi catches up with the pace of the industry in the process of change is a difficult problem for development.

In addition, new energy automobile enterprises also began to plan the brand product matrix, hoping to establish a more perfect product system. For example, BYD, Geely, Ideal and other automobile enterprises are making efforts to lay out high-end series against traditional luxury brands, and the era of trying to establish a foothold in the new energy automobile market through a single explosive product has passed. In other words, the mass production of Xiaomi cars in 2024 is only the beginning. If you want to go longer, you need longer-term and more perfect market planning.

Of course, connecting smartphones and car systems through the Internet of Everything is indeed an advantage of Xiaomi. Before this, many car enterprises have entered the mobile phone market, such as Geely's Star Age acquisition of Meizu mobile phones, and NIO also plans to launch NIO mobile phones within the year. In addition, like the AITO brand, Xiaomi has a number of stores across the country, which can provide endorsements for the sales of Xiaomi cars, which is unmatched by many brands.

Millet car has been on the line, have to send. Earlier, Lei Jun said in an interview with CCTV,"If you want to become a great company, you must follow the wind. At this moment, the tuyere is in the intelligent electric car." Lei Jun said that he didn't want to build a car at the beginning, even had the idea of retirement, but Xiaomi had to build a car, because the car is on the tuyere, Xiaomi wants to become a great company, must get traffic, and the car on the tuyere can provide enough traffic. Therefore, Xiaomi car field is a forced choice.

For Xiaomi, it may not be difficult to achieve mass production of the first model, but Xiaomi wants to make a way out of many new energy vehicle enterprises, and must face a lot of difficulties to overcome.

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