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Qin PLUS DM-i 2023 Champion Edition went on sale on February 10, with prices ranging from 99800 yuan to 145800 yuan. The new car has launched a total of five models, which are divided into 55KM and 120KM endurance versions, including 99800 yuan for the 55KM leading model, 115800 yuan for the 55KM super model, 125800 yuan for the 120KM leading model, 135800 yuan for the 120KM super model and 145800 yuan for the 120KM super model. The 2023 champion version of Qin PLUS DM-i officially ushered in a new era of "the same price for oil and electricity", accelerating the transformation of new energy green travel methods, BYD officials said.

As a slightly modified model, Qin PLUS DM-i 2023 Champion Edition is basically consistent in appearance, interior design and power system. In terms of appearance, the overall appearance of the new car has not changed, and the front grille of the "dragon mouth" and the internal "dragon armor" elements bring a strong sensory impact. At the same time, the heavy pressure on the front of the car and the engine hatch on the combination of four three-dimensional lines, showing a low visual effect. In addition, the new car also added a new black jade blue body color matching, more calm. In terms of size, it is consistent with the current model, length, width and height are 4765/1837/1495mm, wheelbase 2718mm.

Interior decoration, the new car to add warm brown color, and for the seat to add drilling technology, the biggest upgrade is to replace the 8.8-inch suspension LCD instrument, compared with the cash embedded instrument, the visual effect is better, more scientific and technological sense. In addition, the central control screen is available in 10.1in and 12.8in sizes, equipped with DiLink 4.0G intelligent Internet connection system and 8-speaker high-fidelity sound system, and the top model also has a newly styled steering wheel, which further enhances the sense of refinement in the car.

In terms of power, the new car is equipped with a 1.5L naturally aspirated engine, EHS electromechanical coupling unit and high capacity battery. The maximum power of the engine is 110Ps and the peak torque is 135N ·m. In terms of battery life, with reference to cash, its NEDC pure electric mileage is provided with 55km and 120km according to different configurations.

In terms of price, the price range of Qin PLUS DM-i 2023 champion version is 9.98-145800 yuan, while that of the old model is 11.38-153800 yuan. By comparison, it is not difficult to see that the budget of 130000 yuan can only buy the high configuration of the old 55km, but now you can buy the low configuration of 120km.

It is not difficult to see that the Qin PLUS DM-i 2023 championship version compared with the old model, not only the price has been greatly reduced, but also upgraded in the configuration, and there is no price reduction. With the launch of Qin PLUS DM-i 2023 championship version, many fuel vehicles of the same class may face greater pressure of market competition. after all, according to the original logic, many users also consider that the price of new energy vehicles is on the high side, and the fuel savings cannot offset the price gap between new energy vehicles and fuel vehicles, but under the circumstances that Qin PLUS DM-i 2023 champion version really realizes "the same price for oil and electricity". Perhaps the price advantage of fuel cars will no longer exist.

Relevant data show that the sales of Class A cars and Class A SUV account for half of all car sales in 2022, of which Class A cars account for 24% of the market share, while Qin PLUS, as a Class A car, also achieved good sales results in 2022, with annual sales of 341900 vehicles.

BYD will push down the price of Qin PLUS DM-i to less than 100000 yuan and will also face up to joint venture fuel vehicles. Although the current A-class car market, fuel vehicles are still in the mainstream position, such as Nissan Xuanyi, Volkswagen Longway / Bora, Toyota Corolla / Liling and so on, with the rapid development of new energy vehicles and policy support, new energy models represented by BYD will also play a leading role. In 2022, for example, the Qin family sold 341900 vehicles in the whole year, second only to Xuanyi (420665), Hongguang MINIEV (404823) and Lang Yi (351130). The gap between Qin family and Xuanyi and Lang Yi is not big.

At this stage, after the new energy vehicle market was greatly reduced by Tesla, many car companies were also forced to reduce prices, while BYD launched Qin PLUS DM-i 2023 championship version at this time, upgraded in configuration and further explored the price, which is indeed attractive to consumers, and it is also conducive to BYD to further seize the market share of A-class cars. For traditional fuel cars, it also seems to hint at a crisis.

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