AutoBeta(AutoBeta.net)02/11 Report--

According to the latest data from the Federation of passengers, retail sales in the domestic narrow passenger car market were 1.293 million in January 2023, down 43.8 percent from the same period last year and 49.7 percent from the previous month. It is worth mentioning that this month, the Federation did not announce the specific manufacturer's sales. According to the ranking of manufacturers released by the Federation of passengers, sales of major car companies basically declined in January due to the impact of the Spring Festival holiday. Among the top 10 car companies, only BYD achieved year-on-year growth, while SAIC GM and Dongfeng Nissan both halved.

Not surprisingly, BYD is once again ahead of FAW-Volkswagen, SAIC-Volkswagen and other joint ventures, and is the only car company to achieve growth. Data show that BYD's retail sales in January were 140000, up 47.1% from a year earlier and down 37.2% from a month earlier. From a month-on-month point of view, BYD failed to continue the growth trend of repeated record highs last year, which is related to BYD's announcement of price increase information in advance, enabling some consumers to place orders before the price increase, stimulating sales to hit an all-time high in December 2022. At the same time, it is also related to the Spring Festival holiday, some dealers may have a holiday ahead of time, and the half-month low has also directly affected BYD's market performance. As for the year-on-year growth, it is mainly related to the layout of new energy vehicles, with the launch of seals, destroyers 05, frigates 07 and other models in 2022, which also led to the growth of BYD's sales.

Changan Automobile is second only to BYD, with sales falling 18.5 per cent to 117000 vehicles in January from a year earlier, leading a group of joint ventures and the lowest decline of any car company. Sales of CS75, CS55, CS35 and Escape all reached more than 10,000, with 21620, 13020, 10519 and 10516 respectively, while UNI-V sold 9757 new cars in January, according to FIFA data. As for Changan Auchan, it is mainly focused on X5 and Z6 models, of which the sales of Auchan X5 is 7863.

Geely ranked fourth, down 33.3% from a year earlier to 88000. It is understood that Geely car sales mainly include Geely brand, geometry brand. Taking January sales as an example, Geely brand has sold more than 10,000 models, namely Boyue L (13635), Qiyue (10470), Xingyue L (10177) and Dihao (10100). As for Geometry, which focuses on pure electricity, sales are relatively mediocre. On February 23, Geely will launch a new energy series, which is made up of a number of new products and will include pure electricity, long-range plug-in hybrid and other power forms in the future.

FAW-Volkswagen ranked third, selling 111000 new cars in January, down 41.6 per cent from a year earlier, while SAIC Volkswagen ranked fifth, down 41.1 per cent to 81000. As we all know, FAW-Volkswagen owns Jetta, Volkswagen and Audi brands, while SAIC-Volkswagen owns Skoda, Volkswagen and Audi brands. Although the performance of the "South" Volkswagen brand is better than the "North" Volkswagen brand, Skoda is not as good as Jetta, and "South" Audi is not as good as "North" Audi, which is the main reason why FAW-Volkswagen continues to beat SAIC-Volkswagen. In addition, in the new energy vehicle market, FAW-Volkswagen ID. The sales volume of the series of products is also significantly better than that of SAIC Volkswagen.

Among Japanese car companies, only Guangzhou Auto Toyota and Dongfeng Nissan made it into the top 10, with the former down 30.3% year-on-year to 61000 and the latter down 59.3% to 45000. It is understood that at present, Dongfeng Nissan mainly operates three major brands: Nissan, Infiniti, and Qichen, among which the Nissan brand accounts for the lion's share of Nissan's sales in China. The main selling models are only Xuanyi, Teana, and Xiaoke, of which Xuanyi sells 23507 vehicles, which is not as good as Longyi, while Teana is 4051 and Xiaoke is 7306.

Nissan is in a very worrying situation in the Chinese market, leaving only three models: Xuanyi, Xiaoke and Teana. As long as there is something wrong with one of the models, it will have a major impact on Nissan, while BYD just launched the new Qin PLUS DM-i yesterday, priced from 99800 yuan, which will have a direct impact on Xuanyi's market performance.

Honda joint ventures failed to make it into the top 10, with Guangzhou Auto Honda down 49.6 per cent to 40000 and Dongfeng Honda down 64.1 per cent to 24000.

SAIC GM, the only Sino-US joint venture on the list, also halved, down 54.2% from a year earlier. As a joint venture brand that once wrestled with North and South Volkswagen, SAIC GM sits on three major brands: Cadillac, Buick and Chevrolet, which also covers high-end, mainstream, middle and low-end markets, and has long been at the forefront of domestic passenger car sales, but SAIC GM's influence is not as good as it used to be in recent years. In January, none of SAIC GM's models exceeded 10,000, and Weilang had the highest sales, with 9846 vehicles.

Nowadays, with the rapid rise of independent brands and the tuyere of new energy vehicles, the advantages of joint venture brands are becoming less and less obvious. Industry insiders say that the replacement of new energy vehicles to fuel vehicles will accelerate next year. For joint venture brands with fuel vehicles as the main sales force, stimulating policies such as halving purchase tax this year have already overdrawn part of the demand. In addition, once a price war occurs in new energy vehicles next year, it will spill over into the fuel vehicle market, further depressing the profitability of the main joint venture brands in the market.

For Nissan and other Japanese brands, it is very important to stabilize the original basic set of fuel vehicles and at the same time launch new energy products that can support sales growth as soon as possible, but Japanese brands have long been betting on gas-electric hybrid and hydrogen fuel technology. there is a lack of technical reserves in the direction of pure electric, so it is difficult to narrow the gap in the short term.

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