AutoBeta(AutoBeta.net)02/11 Report--

I have heard that Huawei has further improved its dominance in the question world, from "deep empowerment" to "overall dominance", said Pengpenjun Jun, a Weibo certified digital blogger, in a post on Weibo today. In addition, a poster picture about the car has been released. From the picture released, we can see that the logo in the upper right corner has become the HUAWEI plus chrysanthemum logo logo. Yesterday, Huawei Yu Chengdong also posted a promotional copy on the M5 on Weibo, in which the logo in the upper right corner of the picture of the M5 also became the HUAWEI plus chrysanthemum mark logo. In the earlier publicity of AITO, the LOGO of "AITO" has been used all the time, and there is no precedent for the use of Huawei logo.

In addition, there is a chat transcript called "the latest notice of important changes in AITO Brand Communication", which shows that: "recently, we have reached an agreement with the senior management of Selis that, in order to strengthen the uniqueness of the brand, from now on, our brand speech no longer uses" Huawei depth empowerment ", but instead:" Huawei is fully led "!

Logo is undoubtedly the best symbol for car companies to show their own brand. The logo in the upper right corner of the poster of the car has become a HUAWEI plus chrysanthemum mark logo, which inevitably arouses suspicion in the industry that Huawei wants to build more cars. However, in response to the news, Huawei responded that there was a misreading. This move is only to highlight Huawei's long-term deep AITO endowment brand. Huawei's long-term and deep cooperation with Cyrus remains unchanged, and the two sides will continue to jointly launch more and more competitive new products in the future.

According to relevant information: AITO is a new energy vehicle brand owned by Cyrus Group, which was launched in December 2021 and jointly built with Huawei, which adopts Huawei smart car model. It is understood that the cooperation mode between Huawei and automakers is mainly divided into three modes: parts supply mode, HI (Huawei Inside) solution integration mode, and smart selection mode. In the smart selection mode, Huawei will be deeply involved in the design of models and open its sales channels to new energy vehicle manufacturers, but the ownership of related models still belongs to the car manufacturers. Huawei only makes a profit from the supply of parts and vehicle sales commission. Huawei and Selis adopt the smart selection model of Huawei, in other words, Selis is the owner of the brand.

At present, AITO has three models, the MJ M5/M5 EV and the M7, which are supported by Huawei and have sold 75000 vehicles in 2022. Although it is said that it did not meet the official target of 2022, as a brand new brand, all three models went on sale last year, which is not bad.

In fact, the topic of whether or not to build a car has never stopped since Huawei announced that it would provide car service. Although Huawei has repeatedly reiterated that "do not build cars, build good cars for car companies". However, as far as the brand is concerned, the reason why consumers buy the world is to a large extent depends on the influence of Zhonghua, not Selis. Earlier, many M5 owners deducted the "HUAWEI" logo from the rear of the car and replaced it with the "Selis" logo, which also reflects that many users still lack confidence in the Cyrus brand, and their knowledge of Huawei is much higher than that of Cyrus.

Of course, with regard to the withholding of the bid, Zhang Zhengping, chairman of Selis, also responded: whether the product is good or not, the market has the final say. If the product doesn't work, no matter whose label it is posted, no one will buy it. The attention of M5 is so high, which is an inspiration and affirmation for the cooperation between well-off and Huawei. The spur of users is the biggest driving force for us to move forward, and the experience of users is the cornerstone of our forged products.

From Zhang Zhengping's response, it is not difficult to see that the cooperation between Cyrus and Huawei is undoubtedly successful. Without Huawei's technical and brand promotion efforts, there would be no question today. From the products, we can see that there is a "Huawei" logo on the interior of the car and on the charging post, and Huawei Yu Chengdong has also been the platform for the car model for many times, and the real car can basically be seen on Huawei's flagship stores offline. In this way, in the minds of users, the car model is a veritable Huawei car. Fundamentally speaking, consumers pay the bill mainly depends on the technical support of Zhonghua, and if only rely on the brand boundary can only be regarded as a new life, the recognition in the market is not strong. With the gold plating of Huawei brand, it naturally plays a certain role in promoting the sales of the world.

However, the cooperation between the two sides, on the other hand, Cyrus still has some risks. After all, in the field of automobile manufacturing, no car company is willing to give its life to the supply chain like Cyrus. For Cyrus, losing Huawei means losing everything, but this is not the case for Huawei, which can also work with other car companies.

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