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The Harvard brand released official pictures of its two new cars, the Harvard A07 and the Harvard B07 DHT, on its official Weibo on Feb. 13. On the same day, the declaration information of the two new cars also appeared in the declaration catalogue. according to the sign at the end of the declaration map, the Harvard A07 model may be named "Ruge" or "fierce dragon", and the Harvard B07 DHT model may be named "fierce dragon MAX" or "Ruge MAX". Both models are equipped with plug-in hybrid system. It is not yet clear whether the new car will be named after "Ruge" or "fierce dragon".

Harvard is like a song, PHEV.

From the declaration chart, the shape of the front face of the new car is simple, it adopts the very popular closed grille design, only the lower air intake is retained, the position of the heat dissipation grille is moved down and integrated with the bumper, and the headlights on both sides show a "T" shape. High recognition. The rear design is relatively complicated, with a double-segment spoiler and pilot light style high brake lights at the top of the rear, and the taillights echo with the front face. The lower left corner of the rear door of the new car is marked with the words "Haveru PHEV". It is understood that the new car also declared "fierce dragon", "fierce dragon PHEV" and other names.

The new car will offer 18-inch and 19-inch tires in two different sizes. In terms of body size, the new car will be 4600/1877/1675mm in length, width and height, and 2710mm in wheelbase. It will be positioned as a compact SUV model, slightly smaller than Harvard H6 and Owl MAX. In terms of power, it is expected that the new car will be equipped with a 1.5L plug-in system, a GW4G15H engine with 1497ml displacement and a 74kW power, and ternary lithium batteries for batteries. The new car is expected to be the cheapest entry model in the Harvard product line.

Harvard owl dragon MAX

Also combined with the official map and declaration map, the design of the new car adopts the new design language of the Harvard family. The front face adopts borderless grille design, and the two sides are equipped with "T" shape headlamp group, which has a strong sense of science and technology. According to the application information, the new car will provide two front face design styles. In addition to the above borderless middle net design, the other design style is the exaggerated big mouth middle net, which looks wilder and has a stronger visual impact. Judging from the tail mark of the new car, the new car may be equipped with Great Wall lemon DHT technology, with the word "fierce dragon MAX" logo.

In terms of body size, the length, width and height of the new car are 4758 (4771) / 1895/1725mm, wheelbase 2800mm, slightly larger than H6, or positioning medium-sized SUV. In terms of power, the new car will be equipped with 1.5T DHT and 1.5T DHT PHEV, of which the 1.5T engine will have a maximum power of 113kW, and the plug-in hybrid system will be equipped with lithium iron phosphate batteries.

At present, the official name of the new car has not been officially announced, and it is still doubtful whether the new car will eventually be named after "Ruge" and "fierce dragon". However, judging from netizens' comments, many netizens do not look good on the naming of the two models. Some netizens joked: "the fierce dragon is not the name of the fighter," while others said: "the name and model are hard to remember, and you can't take it into account when buying a car!"

Harvard is like a song, PHEV.

Harvard owl dragon MAX

As we all know, Harvard brand has a high market position in the field of domestic SUV models, in which Harvard H6 can be called "national magic car". It is with the excellent market performance of Harvard H6 that Harvard has become the first domestic SUV brand with sales exceeding one million. However, with the release of more products of the same class in the domestic car market, the position of Harvard H6 has been gradually replaced. New car traffic insurance data show that in 2022, for 11 consecutive years of SUV sales in China, Harvard H6 has been replaced by Model Y and dropped to the third place on the list. It should be noted that although there are many models under Harvard, in fact, the volume of models is only Hafer H6, and the competitiveness of other models is not high. Data show that in 2022, the cumulative sales of Harvard dogs, Harvard M6 and Harvard Red Rabbit were 89861, 73427 and 25419, respectively, and only 6377 of the newly launched Haverku dogs were sold.

According to the official website, the models currently on sale under the Harvard brand include Harvard H6, Harvard Dog, Harvard Divine Beast, Harvard Red Rabbit, Harvard first Love, Harvard H9, Harvard Cool Dog and so on. Most of these models are located in the compact SUV, while the Harvard H9 is located in a large SUV. The latest figures show that Great Wall car sales in January 2023 were 61500, down 44.96% from the same period last year. Harvard, the main source of Great Wall car sales, sold only 39200 vehicles, down 44.19% from the same period last year. According to Automotive Industry concern, on the one hand, the decline in sales of the Harvard brand is due to the increasing abundance of domestic SUV products and more choices for consumers; on the other hand, it is due to the positioning of Harvard's own brand models, including the accumulation of models such as first Love, Red Rabbit, KuGou, and Immortals and Beasts, which aggravate the internal friction of the same level of products.

Taken together, the two new cars will be targeted at compact and medium-sized SUV models. Judging from the positioning of the models currently on sale, in fact, the Harvard brand has already laid out a number of models at the compact SUV level, and now it is pushing two new models of the same level, leaving aside the question of whether the new car can be sold after it is launched, but it is bound to further aggravate the internal friction between the internal models after the new car comes on the market.

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