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On Feb. 14, Lexus China launched two new models, the new RZ and the RX, in which the new RZ launched three models with a price range of 36.99 yuan to 459900 yuan, and the new generation RX produced six models with a price range of 40.5 yuan to 619000 yuan.

New Lexus RZ

The new car, the first all-electric model based on e-TNGA architecture, will compete with BMW's iX3 and Mercedes-Benz EQC models, including the Lailai ES6, ideal L7/L8 and Xiaopeng G9.

The appearance of the new car adopts the latest family design style, the front face is a closed intake grille and adopts the same color design of the car body, the headlights on both sides are hook-shaped design, and the black decorative panel of the fog lamp area is in contrast to the China net. The lower front enclosure is a flat air inlet and forms an integrated effect with the headlights on both sides, which makes the visual effect of the whole front of the car more powerful. On the side of the body, the new car uses complex lines, multiple waistlines with two-color body design to bring a unique visual effect, the hub part also uses multiple strips of wheels to enhance the movement flavor of the whole car. In the rear part, the new car adopts the popular through taillight and slip back styling design, the overall design feeling is relatively popular, and the word "LEXUS" at the rear increases the recognition of the new car. In terms of size, the length, width and height of the new car are 4805/1895/1635mm, wheelbase 2850mm, positioning medium-sized SUV, which is basically similar to the profile of Toyota bZ4X.

In the interior part, the new car is equipped with full liquid crystal meter, embedded central touch screen, traditional circular steering wheel and electronic knob shift mechanism, which is full of science and technology. In terms of power, the new car is equipped with a dual-motor drive system with a maximum power of 230kW and a maximum torque of 435N ·m.

New Lexus RX

The new car is based on the GA-K platform in the TNGA architecture and is positioned as a medium and large luxury SUV. It is the first time that Lexus has achieved a full hybrid lineup in the Chinese market, and will compete with luxury brands such as Mercedes-Benz GLC, BMW X3 and Audi Q5L for market share.

The appearance of the new car is similar to that of the new NX model, but the whole is more concise. Some of the new cars on the front face have cancelled the iconic "spindle grille" and replaced it with a new borderless intake grille design that makes it more sporty. The overall outline of the headlight group is close to the style of LS, and the broken-line LED ribbon in the headlamp is still recognizable, while the air intakes on both sides of the front face and the lower front lips add a sense of movement, which echoes the previous generation of models in style. The side of the body continues the shape of the cash model, with a slightly sunken roof and a rising waistline converging between the C-pillar and D-pillar to form a suspended roof. In the rear part of the car, the new taillight is still a penetrating design, but the internal structure of the taillight has been updated, the whole is more refined, the recognition is higher after lighting, the English logo at the rear replaces the car logo LOGO, and more lines are incorporated around the lower part, which looks more athletic. In terms of size, the length, width and height of the new car is 4890x1920 / 1695mm, the wheelbase is 2850mm, and the wheelbase is improved 60mm compared with the previous generation.

In the interior part, the new car adopts an embracing design with a 14-inch central display screen. There are three kinds of power models, among which the RX350h model is equipped with 2.5L hybrid system, the maximum power is 246hp, it matches the four-wheel drive system, and the acceleration time of 0100km / h is 7.4s; the RX450h+ model is equipped with 2.5L plug hybrid system, which has a pure electric range of 66km and a comprehensive fuel consumption of 5.89L per 100km. The RX500h F Sport Performance model is equipped with 2.4T hybrid system, maximum power 367hp, matching 6-gear automatic transmission, Direct4 four-wheel drive system, and acceleration time of 5.9s from 0 to 100km / h.

Lexus is a luxury brand of Toyota Group, founded in 1983. In March 2005, the third generation of Lexus GS430 and GS300 cars were listed in China, which is also the official entry of the Lexus brand into China. Since then, sales in the domestic market have achieved year-on-year growth for many years, and reached an all-time peak in 2021. Official Lexus figures show that Lexus sold a total of 227000 vehicles in China in 2021, up 1 per cent from a year earlier. However, the good times will not last long. Although most Lexus models have launched substantial promotions in 2022, it is difficult to cover up the decline in sales in the domestic market.

According to official Lexus data, global sales of Lexus in 2022 were 625400, up 82 per cent from a year earlier, of which Lexus sales in China totaled 176000, down 24.5 per cent from a year earlier. Among the subdivided models, the highest-selling model was the ES series, with cumulative sales falling 7.00 per cent year-on-year to 98439 vehicles, followed by the RX series, which fell 8.35 per cent to 44556 vehicles, and NX series sales fell 47.01 per cent to 19325 vehicles. Sales of other models are mediocre, with Lexus UX, LS and LM selling 9695, 4494 and 3610 respectively.

According to the plan, Toyota will launch 30 electric vehicles by 2030, while the Lexus brand will be fully transformed into an all-electric brand, when Toyota will sell 3.5 million pure trams. Toyota plans to develop a "next generation" all-electric Lexus by 2026 to cope with the growing demand in the luxury car market, with the RZ as Lexus's first all-electric model based on the e-TNGA platform, which is seen as a new starting point for the electrification of the Lexus brand, Toyota president-elect Henji Sato said on February 13.

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