AutoBeta(AutoBeta.net)02/16 Report--

On February 16th, Stellantis China and China Import Automobile Trading Co., Ltd. (hereinafter referred to as "China Automotive Trade") signed a framework agreement in Beijing to further enhance the strategic partnership between the two sides. According to reports, China Automotive Trade and the Chrysler brand of the Stellantis Group established a partnership as early as 1993, and the latest agreement signed by the two sides is an important step for Stellantis China to systematically promote the direct marketing model of Jeep, Alfa Romeo and DS brands in China.

China Import Automobile Trading Co., Ltd. in March 1993, with a registered capital of 1.053 billion yuan, is the industry's leading and only multi-brand imported automobile trade service provider. In May 2004, with the approval of SASAC, it was reorganized with China Machinery Industry Group Co., Ltd., and became a member of SASAC. According to the official website, at present, China Auto Trade mainly includes imported automobile trade services, car import services, car retail services and car rental used car services. among them, imported auto trade service brands include Volkswagen, Chrysler, Dodge, Jaguar, Land Rover, Buick, Chevrolet, Ford and so on.

Stellantis Group is formed by the merger of Fiat Chrysler Group and Peugeot Citroen Group. Its brands include Alfa Romeo, Chrysler, Citroen, Peugeot, Dodge, DS, Fiat, Jeep, Lankia, Abbas, Maserati, Opel, Ram, Vauxhall and so on. In terms of sales, the Stellantis Group sold 6.34 million vehicles worldwide in 2022, down 8.2% from the same period last year, ranking fifth in the global market behind Toyota, Volkswagen, Hyundai Kia and Renault-Nissan-Mitsubishi Alliance.

In retrospect, Opel, Peugeot, Citroen, DS, Fiat and Jeep all entered the Chinese market, but these brands did not go well in China.

Opel, one of the earliest brands to enter the Chinese market, has introduced many products such as Yingsuya, Saifei, Merina and Aart GTC in China, but its sales in the domestic market are not hot, and finally announced to withdraw from the Chinese market in 2015.

DS, a luxury brand of the French PSA Group, is very popular in France and is known as the "presidential car". In November 2011, Changan Automobile and PSA Group jointly funded the establishment of Changan PSA. The first domestic model, DS 5, was officially launched in September 2013, followed by the introduction of DS 5LS, DS 6, DS 4S, DS 7 and other models. However, the performance of the DS brand in the domestic market is indescribable, with annual sales of only 26000 vehicles at an all-time high, leaving only 1179 vehicles by 2020. In December 2019, Changan PSA was abandoned by both shareholders, and the company changed its name to Shenzhen Baoneng Automobile Co., Ltd., and then officially listed DS 9 in March 2011. the official price is 25.49-404900 yuan, providing 1.6t gasoline and 1.6t plug-in hybrid power.

Fiat first established a joint venture with Nanjing Automobile Group Co., Ltd. in 1994-Nanjing Fiat. In December 2007, Fiat terminated its cooperation with NAC. In March 2010, the Fiat Group and GAC GROUP jointly established GAC Fiat. The first domestic model, Fixiang, was officially launched in September 2012, followed by domestic Zhiyue and other models, while selling classic imported models of the Fiat brand. Including Fiat 500s and Fiyue. In June 2018, the Fiat brand announced its withdrawal from China.

Jeep, announced in 2022 to stop domestic, become an imported brand. In 2007, Jeep entered the Chinese market by way of import, and successively introduced two heavyweight models, the Grand Cherokee and Commander. In January 2015, GAC Fiat changed its name to GAC Fiat Chrysler, and then introduced the Jeep brand to China, followed by domestic models such as Free Light, Liberty Man, Compass, Chief Commander and so on. In 2017, GAC Fick sales reached an all-time peak, rising 23.57 per cent year-on-year to 222300 vehicles. Since then, sales have continued to decline, leaving only 20100 vehicles by 2021.

Stellantis Group broke up with Nanjing Automobile Group, GAC GROUP and Changan Automobile one after another. now there is only one joint venture company in the Chinese market, and the development of Peugeot and Citroen is also indescribable. Of course, with the landing of the "yuan plus" plan, the merger of Dongfeng Peugeot and Dongfeng Citroen sales channels, and the launch of Versailles C5X, Citroen Tianyi BEYOND, Peugeot New 408, Peugeot New 5008 and other new products, DPCA sales are gradually picking up. According to official disclosure, DPCA sold a total of 127000 cars in 2022, an increase of 30% over the same period last year and two consecutive years of year-on-year growth. It has been revealed that DPCA will challenge 155000 vehicles in 2023.

After the Spring Festival, Alfa Romeo (Shanghai) Automobile sales Co., Ltd. changed its name to Stellantis (Shanghai) Automobile Co., Ltd., which is mainly responsible for the promotion, operation, management, sales and after-sales business of Jeep, Alfa Romeo and DS brands as well as Stellantis Group's global official auto parts brand MOPAR. Ashwani Muppasani, chairman of the board of Stellantis (Shanghai), said that the four brands do not compete with each other, each brand has its own budget, there is no market overlap, so it can better achieve synergy.

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