AutoBeta(AutoBeta.net)02/21 Report--

On February 21, according to a number of domestic media reports, Xiaomi car marketing director Zhou Wei has recently resigned. "It's been weeks since Zhou Wei left Xiaomi," the report quoted a person close to Xiaomi as saying.

According to the data, Zhou Wei officially joined Xiaomi Automobile in August 2022, serving as the head of marketing and reporting directly to Lei Jun, Chairman and CEO of Xiaomi. Before joining Xiaomi Automobile, Zhou joined SAIC GM Wuling in 2011 and held several key positions. In 2018, Zhou Wei's public identity is the marketing center director of SAIC GM Wuling Sales Company. Later, he was promoted to deputy general manager of SAIC GM Wuling Sales Company due to outstanding performance.

At that time, some industry personage said, Zhou Wei joined Xiaomi car, means Xiaomi car progress smoothly, has begun to start in the sales end layout. However, from joining to being exposed to leave the time node to see, Zhou joined Xiaomi car only 7 months. As of the time of publication, Xiaomi has not responded to the above news, it is not clear why Zhou left.

It should be noted that on February 9, on Xiaomi Investment Day, Lei Jun, chairman of Xiaomi Group, once again mentioned Xiaomi's goal of building cars and the latest progress. Lei Jun said that Xiaomi's future goal is to enter the top five in the world within 15-20 years.

According to the previous product launch plan, Xiaomi's first model is expected to be officially mass-produced in the first half of 2024. The new car will be a sedan model with two versions available, among which the price of the "ordinary version" model is 300,000 - 350,000 yuan, and the price of the "more advanced version" model is about 350,000 - 400,000 yuan. Since Xiaomi announced that it has built a car, there have also been a lot of attention and doubts from all walks of life. As for Xiaomi's first model in mass production in 2024, is it too late to leave the car? Lei Jun believes: "The car is a century-old track, as long as the car industry is optimistic, no time is too late." The layout of the automobile industry is 6-7 years ahead of Xiaomi, but Xiaomi's advantage lies in electronic technology and user experience, and the time for driving in 2024 is just right." Before this, Lei Jun had revealed that Xiaomi car into the car circle, short-term goal is in 2024 into the industry first camp.

In fact, recently, there has been a lot of news about Xiaomi cars in the market. At the beginning of January, it was reported on the Internet that "Xiaomi car encounter and Xiaomi car brand has not been approved down", after which it was officially refuted. Not long ago Xiaomi car because of the design documents were leaked incident also caused hot discussion on the Internet, and then there are online news that Xiaomi car MS11 design renderings have been exposed, but the exposure map also shows that this is the internal review used video screenshots, not necessarily final.

At present, the first model of Xiaomi car brand-new spy photos have been exposed online. According to the exposure pictures, Xiaomi car is still in the stage of heavy camouflage engineering test vehicle, but what can be confirmed is that the new car will adopt three-compartment shape and equipped with laser radar, the roof is slip-back design, the top of the rear is "spoiler" design, it is expected that the overall design of the new car appearance will be dominated by young dynamic style.

According to the rhythm of product launch, Xiaomi really needs to start marketing sales, brand communication and other aspects of construction, and if Zhou Wei's departure news is true, as Xiaomi car marketing director departure may also affect Xiaomi car progress.

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