AutoBeta(AutoBeta.net)02/23 Report--

Today, according to Sina Science and Technology, a large number of blind bookings of Zhiji cars have been transferred, relying on water injection data to save sales. According to the article, there may be water injection in the blind order data of Zhiji LS7. At present, a large number of blind orders appear on the second-hand trading platform Xianyu, while some users are holding several orders looking for "pickup knight-errant". Some transfer users are even employees of Zhiji car experience store, saying they have "superfluous" orders.

According to the auto industry's attention to view the second-hand trading platform Xianyu software, it is true to see that there are many people online transfer Zhiji LS7 blind rights orders. According to a post from a seller in Guangzhou: Zhiji LS7 pre-listing 888 blind booking rights transfer top 10, 000, pick up the car has 5000 cash subsidy, can change the buyer's name, mobile phone number, and vehicle configuration, I am sure not to buy a car, plus 600 yuan transfer, can let Zhiji experience center user manager face-to-face transfer, for those in need, has found 2000 coupons can be given, this price includes 888 yuan blind deposit.

It is worth noting that the new car just went on sale on the 10th of this month, and a large number of new cars appeared on the second-hand platform, which inevitably made people doubt the authenticity of the order. The so-called blind deposit means that when the price of the vehicle is not announced, consumers choose to buy a car only on the basis of part of the product information announced by the car company in advance. The deposit blindly ordered by Zhiji LS7 is 888 yuan.

Relevant data show that on February 10th, Zhiji LS7, the second model of Zhiji Automobile, was officially put on the market, and the new car was positioned as a medium and large pure electric SUV with a price range of 309800 yuan to 459800 yuan. Due to the poor sales of Zhiji L7, the first model of Zhiji, Zhiji LS7 has also been highly expected after its launch. It is understood that Zhiji's sales target is 45000 vehicles in 2023 and hopes to reach the production and sales scale of 20 to 300000 vehicles by 2025. Relevant data show that the cumulative sales of Zhiji cars in 2022 is only 4811. From this point of view, the importance of LS7 is self-evident when it comes to achieving the sales target of 2023. In addition, officials also revealed that a medium-sized SUV, the Standard Tesla Model Y, will be launched this year.

On how Zhiji LS7 performed after its listing in February, Zhiji Co-CEO Liu Tao also said in a personal Weibo post that orders for the car had exceeded 12000 since the launch of Zhiji LS7. Liu Tao also said: Zhiji LS7 products have won unanimous recognition, overnight, Zhiji experience center passenger traffic ushered in explosive growth, and even appeared the phenomenon of long queues in store test driving. At present, the daily test driving batches have increased more than 10 times, and the average test driving time has been arranged after 22:00. In the end Zhiji LS7 whether there are water injection orders, this is not known.

Backed by the three-seat Zhiji cars of SAIC, Alibaba and Shanghai Zhangjiang Group, the expectation of the industry to it has never been interrupted since its establishment. In August 2022, Zhiji announced the signing of the A-round equity financing agreement, with a valuation of nearly 30 billion yuan after the completion of the first round of market-oriented financing. Recently, Zhiji Automobile successfully signed a syndicated loan of 5 billion yuan after completing the A round of equity financing. It is understood that SAIC Finance Corporation is the lead bank, ICBC is the arranging bank, and Bank of Communications is the joint lead bank, and nine financial institutions, including Bank of China, Construction Bank, Agricultural Bank, China Merchants Bank, Shanghai Bank and Pudong Development Bank, are jointly formed. It is not difficult to see that Zhiji cars are still favored by capital.

Of course, the emergence of Zhiji car has something to do with SAIC's decline in fuel vehicle sales in recent years, the rapid development of new energy vehicles and the urgent need for transformation. Relevant data show that SAIC sold 5302644 vehicles in 2022, down 2.94% from the same period last year. Among them, the sales of traditional fuel vehicles was 4.23 million, accounting for 79.77%, and both sales and share were in a decline; in December 2022, sales of new energy vehicles were 143215, an increase of 51.61% over the same period last year, and the cumulative sales in 2022 reached 1073430, an increase of 46.5% over the same period last year.

In order to break through the tight encirclement, SAIC teamed up with Zhangjiang Hi-Tech and Alibaba to build Zhiji cars and launched another high-end new energy brand, Feifan, which is slightly lower than Zhiji cars. At present, the Feifan brand has launched the SUV Feifan R7 and the car Feifan F7, the price of which is between 280000 and 400000 yuan. Like Zhiji, sales of the Feifan brand are also low. Figures show that Feifan sold only 250 cars in January, down 84.55% from the same period last year. According to SAIC's 2023 target, total sales are 6 million and new energy vehicles are 1.5 million. Under this goal, both Zhiji and Feifan brands will face great pressure, but it remains to be seen whether it can help SAIC achieve the target sales of new energy vehicles.

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