AutoBeta(AutoBeta.net)02/23 Report--

On February 23, Changan Ford's new "Ruijie L" officially made its debut. As a new replacement model, the new car has a new design style in appearance, a comprehensive increase in body size, and the introduction of a hybrid system for the first time in power. The fuel version of the new car will go on sale in April, while the hybrid version is expected to go on sale in July, officials said. In terms of price, as a reference, the sharp price range of Ford currently on sale is 229800-309800 yuan.

In terms of appearance, the brand-new styling design of the new car is younger and fashionable than the current model, and two designs are adopted for the front face grille, one is dot matrix layout, the other is honeycomb. The headlamp groups on both sides are of split design and are connected by a slender LED lamp belt that attracts people's attention. The front bumper is also decorated with black elements, stretching the visual width of the front face in the visual effect, making the whole more youthful.

On the side of the body, the shape of the new car is more square, the distance between C and D columns is enlarged, the roof is suspended, and the word "L" is hung at the end of the rear door, which also indicates that the wheelbase of the new car is lengthened. In details, the popular hidden door handle design and chrome-plated brand-new 8-spoke rims also appear in the new car, with side skirts with bright black decorations for more athletic visual effects. In terms of size, the length, width and height of the new car are 5000/1961/1773mm and the wheelbase is 2950mm. For comparison, the length, width and height of the models on sale are 4878/1925mm/1734mm and the wheelbase is 2850mm. By contrast, the size of the new car has been greatly increased, with an increase in the wheelbase of the 100mm, far exceeding that of its competitors, including the Hanlanda.

In the rear part, the new taillight group does not adopt the current popular through-type taillight design, but the taillight lines extending to the center with through-type decoration also form a through-type visual effect. The new car trim panel is hung with a "EDGE" capital English logo, which is embellished with silver decoration, and the width lamp becomes a horizontal "one" shape and the bilateral double-out rectangular exhaust is changed into hidden exhaust.

In the interior part, the new car also adopts the latest family design, which is equipped with a large-size joint screen composed of a full LCD instrument and a penetrating central control screen, and the design style is similar to that of the Ford Explorer. The new car is also equipped with Ford's latest sports style steering wheel and a newly designed suspension electronic lever with a full sense of technology as a whole. The seat layout adopts the layout of 2x 2 + 3 seats.

In terms of power, the new car offers two options: 2.0T fuel version and 2.0T hybrid system version, of which the 2.0T fuel version has a maximum power of 252hp, a maximum torque of 378Nm / 2.0T hybrid model with a maximum power of 275hp and a maximum torque of 405Nm.

Ruijie is the third SUV model launched by Changan Ford after the wing tiger and the wing fight. The first generation of Ford Ruijie went on sale in December 2010. the new car launched three models with 3.5L engine, elite skylight and distinguished sharp, with a price range of 36.98-429800. On April 18, 2015, Changan Ford officially released the second-generation sharp boundary selling price, with the new car selling at 24.98-429800 yuan. In terms of power, Ruijie provides 2.0T and 2.7T engines, of which the 2.0T engine has a maximum power of 245 horsepower and a maximum torque of 350 Nm; the 2.7T engine has a maximum power of 329 horsepower and a maximum torque of 475 Nm. Ford's sharp sales from 2015 to 2016 were 65152 and 123690 respectively, especially in 2016, according to FIFA wholesale sales. But the good times didn't last long, and then Ford's sharp sales began to decline. Sales from 2017 to 2018 were 106956 and 59892 respectively, of which sales nearly halved in 2018.

In August 2019, Changan Ford's new Ruijie ST-line and new Ruijie ST officially went on sale at a price of 26.98-389800 yuan. In terms of power, the sharp ST-line is equipped with a 2.0T engine with a maximum power of 245hp, while the sharp ST is equipped with a 2.7T V6 engine with a maximum power of 322hp. On December 22, 2020, the medium-term revamped Ford Ruijie was officially launched, and the new car was renamed "Ruijie PLUS". It was redesigned for appearance and interior, and a total of 6 models were launched, with a 2.0T turbocharged engine on the power. the price range is 22.98-309800 yuan.

According to the wholesale sales of FIFA, Ford's sharp sales from 2019 to 2021 were 32815, 25709 and 31091 respectively. After entering 2022, affected by the epidemic and other environmental factors, Ford Ruijie sold only 20926 vehicles.

Ruijie, as a medium-sized SUV model of Changan Ford, was once one of the strongest competitors of Hanlanda, but due to the iterative model and fierce competition in the medium-sized SUV market, Ruijie gradually opened the gap with Hanlanda. Judging from the performance of the new car, the interior and exterior design, body size and power system of the new car have been improved, and it is expected that new car sales may be further boosted. New car traffic insurance data show that Ruijie sold 1016 vehicles in January 2023, compared with 4512 in Hanlanda.

During the press conference, he Xiaoqing, president of Changan Ford, said he was optimistic about the sales forecast of the new generation Ruijie L, and said that the monthly sales target of the car would be 4000-5000 vehicles after it was launched in the future. It is understood that the new generation of Ruijie L blind orders have been more than 100 cars on the day of its launch.

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