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On the evening of February 23rd, at the launch of Geely's new energy brand strategy, Geely officially launched its new Galaxy series brand and its latest brand LOGO, bringing two new cars of the brand, the first mass-produced model "Galaxy L7" and the Galaxy Series prototype car "Galaxy Light".

At the press conference, Geely Galaxy series also released a new LOGO logo, which is different from Geely Star and Geometry series shield-shaped LOGO. Geely Galaxy series LOGO logo uses the overall rounded rectangular hexagonal design.

At present, the Galaxy L7 has made its debut, the new car is the first mass production model of the Galaxy series, based on the e-CMA intelligent superelectric structure, positioning compact SUV, the exterior design uses a new family design and the new LOGO of the Galaxy series, the size is slightly larger than the Boyue L, and the power is equipped with a four-cylinder 1.5T plug-in hybrid system.

In terms of subdivision, the front face adopts the popular closed grille design of Xinneng car, with split headlamps on both sides, the upper lamp belt is connected by bright black strips, and the lower vertical lamp belt is integrated with the headlamp group, which is very young and fashionable as a whole. On the side of the body, the new car adopts slip-back shape and suspended roof design, and the wheel hub is five-spoke design. In the rear part, the new car is equipped with spoiler, and the breakpoint runs through the center of the lamp group is a lightable brand English logo with a high degree of recognition. In terms of body size, the length, width and height of the new car is 4700/1905/1605mm and the wheelbase is 2785mm. As a comparison, the length, width and height of Boyue L is 4670/1900/1705mm and the wheelbase is 2777mm.

In the interior part, the new car is equipped with a 10.25inch full liquid crystal meter and a 13.2inch vertical central control screen. The difference is that the co-driver adds a 16.2inch embedded screen with the new Galaxy NOS system. In terms of power, the new car is equipped with a new Raytheon 1.5T four-cylinder hybrid engine with a zero acceleration of only 6.9s and an extreme speed of more than 200km.

Officials say the new car will be delivered in the second quarter of this year and will compete with comparable models such as the BYD Song PLUS DM-i. In addition to the Galaxy L7, which is about to be put into mass production, the "Galactic Light" of the pure electric medium and large sedan prototype car is also unveiled at the same time. From the pictures currently unveiled, the new car has the same brand-new design style, which will also enter the stage of mass production. The front face of the new car uses a closed front grille, with sharp broken-line LED headlights on both sides, the visual effect is very fashionable.

The side of the body uses a split-door body design and exaggerated three-spoke rims, which also looks more avantgarde. The rear part of the new car adopts through-type LED taillights, which form a layered visual effect between the lamp belt and the rear cover. Interior part, the new car is equipped with a receptive widescreen large screen, and with the left and right door panel LED screen, rear flexible screen to form a full sense of science and technology through the "Galactic Ring screen".

It should be noted that with the release of Geely Galaxy series, Geely's brand structure has also changed significantly. Geely CEO Gan Jiayue said that the middle and high-end new energy series Galaxy will form the three sub-series product matrix of Geely brand with Geely and Geometry series, of which Chinese Star, Bo, Color and Dihao will form a "Geely" product series with a solid base; Geometry brand will return to Geely brand to form a popular pure electrical product series under Geely brand. Lin Jie, senior vice president of Geely Automobile Group, revealed: "Galaxy mainly targets a price range of more than 150000 yuan and less than 300000 yuan, of which 250000 yuan may be the more important main price level." And geometry, the next will focus on the new energy car market of less than 150000 yuan. " The two sub-brands may cover about 65% of the market segment in the future.

Different from the general brand press conference, in addition to the above two models, Geely Galaxy announced seven new cars in one breath, of which three will be listed this year, three next year and one in 2025. According to the brand plan, Geely Galaxy series will be divided into two product camps: intelligent electric hybrid series (large mileage PHEV) and intelligent pure electric series, covering mainstream new energy products (A00 to D-class cars). In the next two years, Geely Galaxy will launch seven products, among which Galaxy Intelligent Electric Mixer L series will launch L5, L6, L7, L9 altogether. The first SUV Galaxy L7 and the first electric hybrid car Galaxy L6 will be delivered in the second and third quarters of this year, respectively. Galaxy Intelligent Pure Electric E series will launch E6, E7, E8 a total of three products, of which the first pure electric product E8 will be delivered in the fourth quarter of this year. "it's easier to name new energy products," Lin said. "Pure electricity is the E series, Raytheon Intelligent Mixer is the L series, the even number is the car, and the odd number is the SUV."

For Geely Galaxy to announce seven new cars in one breath, the industry believes that under the background of the strong rise of new energy car companies such as BYD, Geely cars with the lack of new energy product matrix are gradually losing the first-mover advantage of their own brands, putting pressure on its overall sales.

At present, Geometry and Polar Krypton are the main supporting points of Geely in the field of new energy, among which the Polar Krypton brand has a total of ZEEKR 001 and ZEEKR 009 models, which sold 72000 vehicles in 2022, an increase of 1098% over the same period last year. In addition, the cumulative sales of Geometry brands in 2022 increased by 170% to 149000 vehicles. From the analysis of sales data, Geely's sales performance on the new energy track is very mediocre, and Geely, which has fallen behind a lot of homework, obviously needs to spend more time and effort to catch up with new energy car companies such as BYD, and pushing new brands may boost its market share.

According to the data, Geely sold 1.433 million vehicles in 2022, up 8 per cent from a year earlier, but failed to meet its annual sales target of 1.65 million, with a completion rate of only 86.7 per cent. For this year's annual sales target, Geely has set a sales target of 1.65 million vehicles in 2023, 220000 more than the 1.43 million in 2022 and a year-on-year increase of 15.4 per cent. As for whether the sales of Geely cars can be boosted after the launch of the new Galaxy brand models, we might as well look forward to it.

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