AutoBeta(AutoBeta.net)02/25 Report--

On Feb. 24, the Harvard brand announced that its Harvard H6 DHT-PHEV will offer a limited-time discount, which is limited to the 55km model. The starting price after the discount is 144800 yuan, which is 15000 yuan lower than the official guidance price. At present, the official guide price of the Harvard H6 DHT-PHEV is 15.98-173800 yuan, and the 55km version participating in the discount is the entry-level version.

In terms of appearance, the Harvard H6 DHT-PHEV basically extends the design concept of fuel vehicles, with a more popular borderless grille layout on the front face, a honeycomb mesh decoration on the interior, and sharp LED headlights on both sides. On the side of the body, the new car has a larger window area with the help of a straight through waistline and a slightly lower window line, especially the side window behind the C-pillar. In the rear part, the new car uses a through taillight group, the interior of the taillight theme on both sides uses a feather-wing design, the bottom is the English logo with the word "HAVAL", and the "PHEV" sign on the left side represents the car's plug-in hybrid system. In terms of size, the length, width and height of the new car are 4653/1886/1730mm and the wheelbase is 2738mm.

In the interior part, the new car also continues the design style of the fuel car, using the traditional symmetrical structure, with a 10.25-inch LCD instrument and a 12.3-inch suspension central control screen. The control area on the central channel has a hollowed-out design, the simplified buttons are arranged in an orderly manner next to the center console, and the lower knob shift mechanism and electronic handbrake buttons are regularly arranged on the left. the rest of the area has plenty of storage space. At the same time, the three-spoke steering wheel and door panels also create a delicate atmosphere through the collocation of different materials and colors.

In terms of power, the Harvard H6 DHT-PHEV is equipped with a hybrid system composed of a 1.5T engine and a motor, in which the maximum power of the engine is 113kW and the peak torque is 233Nm; the maximum power of the motor is 130kW and the peak torque is 300Nm; the comprehensive maximum power of the system is 240kW and the peak torque is 530Nm.

In August 2022, Harvard officially announced the start of a new energy transformation and launched a new brand LOGO. According to the plan, the proportion of sales of Harvard new energy models will rise to 80% by 2025, and the sale of fuel vehicles will be officially suspended in 2030. At the press conference, Harvard released two models of Harvard H6 DHT/ H6 DHT-PHEV, which are different from previous new energy vehicles such as DHT. As the trump card of Harvard brand and even Great Wall, its performance will directly affect the success or failure of brand transformation.

In Harvard's view, there are three major opportunities to enter the new energy car market. First of all, the current Chinese new energy market has not yet formed a solid head pattern, so there are huge opportunities for Harvard layout HEV and PHEV market; secondly, new energy mainly penetrates in the high-priced market, and 10-200000 yuan HEV and PHEV models have yet to be fully developed; finally, independent brands in the new energy field have a high status, which lays a good brand foundation for Harvard to enter.

For Harvard, as the market landscape changes, Harvard must enter and accelerate into the race track. In particular, when the promoting effect of the double-limit policy on new energy gradually weakens and consumers' minds dominate the second half of new energy, the requirements for products will become more stringent. Not only that, the current new energy from focusing on a single power structure to the full power field infiltration, so that the competitive environment of the market has become more fierce.

Harvard H6 has a deep mass base, has won the title of SUV for many years, but in the face of today's contending and blooming Chinese brand compact SUV still can not be taken lightly. Harvard H6 DHT-PHEV 's advantage lies in the Great Wall lemon hybrid app, which was launched in 2020 and was first used in Wei Brand, but sales of Mocha, Macchiato, lattes and other models have been a mess.

In the past two years, more and more manufacturers have begun to launch the latest research results in the mixing / plug-in field, such as BYD DM-i, Changan Blue Whale iDD, Geely Raytheon, Chery Kunpeng, Chuanqi Jilang and Roewe 3.0T Green surging Power and so on. It can be predicted that more Chinese brand hybrid / plug-in models will enter the market in the future. as for the Harvard model with lemon DHT, what kind of spark will it produce? We don't know yet. According to the insurance figures, the annual sales of the Harvard brand in 2022 was 496846, down 32.65% from the same period last year, of which only 2523 new energy vehicles were sold.

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