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For a long time, many consumers have been very curious about the car prices offered by automobile manufacturers to their internal employees. Will the internal discount rate be much lower than the terminal market price? Recently, Automotive Industry concern learned from relevant channels of FAW that the purchase price of Atez's employee activities is far lower than the market transaction price, basically selling at a discount of less than 30%.

Judging from the latest employee purchase price, the whole range of Atez models are basically sold at a discount of less than 30%. Take the 2.0L Blue Sky Deluxe version with a market guidance price of 189800 yuan as an example, the price paid by employees within the group is 121500 yuan, a straight drop of 68300 yuan. The official guidance price is 199800 yuan for the 2.5L Blue Sky Sports version, and the staff activity price is 127900 yuan, equivalent to a discount of 71900 yuan. The 2.5L Blue Sky revered version, which sells for 218800 yuan, costs 140000 yuan for staff activities within the group, which is equivalent to a discount of 78800 yuan.

In addition to Atz, CX-4 offers a lot of discounts. Take the 2.0L Blue Sky dynamic version with a market guidance price of 152800 yuan as an example, the activity price for employees to buy a car is 97800 yuan, equivalent to a price reduction of 55000 yuan. For the 2.0L Blue Sky Exploration version, which costs 160800 yuan, employees only need 103000 yuan to mention naked cars, which is equivalent to a price reduction of 57800 yuan.

At present, Atz's discount in the terminal market is about 20, 000 yuan, and CX-4 also has 15000 yuan of discount space, but whether it is Atz or CX-4, the discount range for employees to buy a car is huge, the higher the configuration of the model, the greater the discount range. The official price of 218800 yuan of Mazda Atz 2.5L revered version, employees only need 140000 yuan to get, it is really very attractive.

In general, consumers need to pay a license service fee and insurance to buy a car in a 4S store, and if there is a loan and financial service fee, this part of the fee is earned by the 4S store, so even in the case of preferential treatment, the final arrival price for consumers is basically higher than the manufacturer's guiding price, while the direct purchase of cars by employees within the factory may mention naked cars. Of course, the purchase price of internal employees is limited to internal employees, as others we can only envy.

It should be noted that according to the car purchase agreement, "employee purchase price" only refers to the current sales price of the vehicle, excluding insurance, shipping fees and licensing fees. Other expenses such as insurance advance, purchase tax advance and so on shall be paid by the buyer voluntarily. In addition, according to the "FAW Group employee car purchase Management regulations", it is required that the purchased vehicles will not be renamed, resold, privately traded and used for operation within two years from the date of registration.

Speaking of Atez, I have to mention Mazda 6. The first generation of Mazda 6 was launched in May 2002 and belongs to the successor model of Mazda 626/Capella/Cronos. Its Japanese name Atenza comes from the Italian "Attenzione", meaning "eye-catching". It is understood that the first generation of Mazda 6 also launched a high-performance car, the Mazda Speed Atenza, when Mazda aimed its competitors directly at the Subaru wing leopard WRX STI and Mitsubishi Lancer EVO.

In April 2003, FAW introduced Mazda 6 through technical cooperation, only 2.3L model entered China for the first time, and 2.0L model was introduced in July 2004. In April 2009, FAW Mazda introduced the second generation Mazda 6 into China and named it "Rui Yi". It is worth mentioning that when the second-generation Mazda 6 was listed in China, consumers' enthusiasm for the first-generation Mazda 6 continued unabated in the Chinese market. At that time, FAW Mazda chose to retain the first-generation Mazda 6 to continue to sell, which is the only country in the global market where Mazda sells in the same room.

In May 2014, FAW Mazda released the third-generation Mazda Atenza based on the Takeri concept car, and named it "Atez". With the blessing of the "Soul Motion" design concept, Atez looks particularly dynamic, and even in the current market, it is definitely a fashionable sports medium-sized car. In August 2019, the new Atez launch, the new car for the appearance, interior upgrade, the overall shape is more athletic young, the power is still equipped with 2.0L, 2.5L naturally aspirated engines.

FAW Mazda's new compact SUV-- Mazda CX-4 went on sale in China in June 2016. the new car is equipped with 2.0L and 2.5L naturally aspirated engines with a price range of 14.08-215800 yuan. This is a special model developed by FAW Group based on Mazda products, not a prototype car imported by Mazda. In fact, FAW Mazda has only one original Mazda model since its establishment, and it has not introduced new products for many years in a row. Since 2016, FAW Mazda has successively stopped production of CX-7, first-generation Mazda 6, second-generation Mazda Ruiyi and Mazda 8 models. FAW Mazda, which has not introduced new cars, will simultaneously aggravate business difficulties.

In the domestic market, although Atez was incorporated into Changan Mazda, but driven by various problems such as the abnormal sound of Attaz and the merger of dealer channels, the sales of Atz remained depressed. According to the insurance figures, Changan Mazda sold 107602 vehicles in 2022, of which Onksera was 62478, Atez 7314 and CX-4 6580.

Previously, foreign media have reported that the new Mazda 6 may be unveiled in the first half of 2022, the new car will be from the RWD rear-drive platform, based on the Mazda VISION COUPE concept car, but so far, there is no news of the new Mazda 6.

According to the plan, Mazda will launch four models of CX-60, CX-70, CX-80 and CX-90 between 2022 and 2023, of which CX-50 and CX-90 will be made in China by the end of this year. Earlier, Joachim Kunz, Mazda's head of engineering and development in Europe, said: "while it is a good idea to create a sports sedan with a front six-cylinder engine and rear wheel drive as a successor to the Mazda 6, for Mazda, the focus on the SUV is a top priority." In other words, the development of the new Mazda 6 may have been shelved, if the Japanese Mazda does not plan to launch the next generation of Mazda 6 models, the domestic Mazda 6 will naturally not have a chance to upgrade, and Atez will face production and sales suspension.

At present, new products can not be introduced into the domestic market quickly, and product updates are lagging behind, coupled with the fact that Mazda can no longer come up with any better countermeasures to deal with the market, and Mazda's situation in China has reached the brink of "life and death." if Mazda can't change the status quo, it will be the next car company to show a "red light" in the Chinese market.

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