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A new generation of espionage photos of Toyota Elfa have been posted online. The new car is based on TNGA architecture, and the GR Sport sports version will not be ruled out in the future. at the same time, the configuration and power of the new car may be greatly improved. According to previous reports, the new car is expected to go into production in May this year, first launched in the Japanese market in June and introduced to the domestic market within the year. As a reference, the current selling price range of Elfa in China is 839000-928000 yuan.

This exposure of the new generation of Elfa pictures show only a partial body design, the front face styling design is not clear, but the body side and rear basic design tone have been exposed. To sum up, the new car's side waistline adopts a brand-new Z-shaped broken line design and chrome-plated decoration, and the waistline slides down the rear to show the beauty of the curve. In addition, the new car is expected to cancel the iconic B-pillar shape of the cash model, while the new side sliding door track is still hidden.

In the rear part, the change of the new car is more obvious. The taillight group is flush with the side window and the lower edge of the rear window. Media reports say that the taillight source may use OLED technology. The new car also uses a brand new black highlight panel to connect the taillights on both sides, and the tail mark is marked with the English letter "ALPHARD".

In the interior part, the new car will adopt the latest design style, the center console will adopt the embracing design, it is equipped with suspended multimedia display screen, and the air conditioning control area and central air outlet will be integrated in the lower part of the multimedia display screen. At the same time, the new car also uses a three-spoke multi-function steering wheel similar to the new generation crown style and a new miniaturized electronic shift lever, with a full sense of science and technology as a whole. In terms of seat layout, the exposed model adopts a space layout of three rows and seven seats of 2x2x3, in which the second row of double freestanding seats adopts a new design style with two independent touch screen control panels and a large panoramic skylight on the roof. On the power side, the new car is expected to carry a 2.4-liter turbocharged engine with an eight-speed automatic transmission and a 2.5-liter gas-electric hybrid system.

According to Automotive Industry concern, in the domestic market, Toyota's MPV models include Sena, Elfa, Crown Wilfa and other models, of which Alphard is a luxury MPV developed by Toyota in response to Nissan Elgrand and Honda Elysion models, the first generation model was launched in 2002, and now it has been iterated to the third generation model.

In 2002, Toyota launched the first-generation Elfa model, powered by 2.4L and 3.0L engines, matching the 5AT automatic transmission, which focuses on the Japanese domestic market and was introduced to Southeast Asia. The second generation of Elfa was launched in 2008, based on the Previa platform and formally introduced into the Chinese market. At the 2010 Beijing Auto Show, the first left rudder Elfa was officially unveiled, still powered by the previous generation's 2.4L in-line four-cylinder engine and 3.0L V-type six-cylinder engine, but four-speed and five-speed automatic transmissions were eliminated and replaced by six-speed automatic and seven-speed Super CVT-i gearboxes.

The third generation of Elfa was launched in 2015, this generation of models have been comprehensively improved in all aspects, the appearance design by a large area of grille with LED headlamp strip design, compared with the previous two generations of models more cool. In 2017, the Elfa model was unanimously praised by many consumers, and there was even a 400000 price increase before it could be purchased in China. Since then, it was once known as the "price increase magic car" and the "star nanny car."

At present, the model on sale in China is Toyota's third-generation Elfa, which was launched in Japan in January 2015 and listed in domestic imports in June. It has been on the market for seven years. As the model is "in short supply", there is also a situation of price increase in the market. at present, the price range of domestic Elfa models is 839000-928000 yuan. because there are few high-end MPV models in China, Elfa mainly competes with Mercedes-Benz V-class top matching (646800 yuan), will (83.90-920000 yuan) and Lexus LM (116.60-1.466 million yuan). For example, the new generation of Toyota Elfa in configuration and power has been improved or can bring new user attention.

According to new car traffic insurance data, domestic passenger car sales in 2022 totaled 20.577 million, down 2.9 per cent from the same period last year, of which 978000 were sold in the MPV field, accounting for about 4.8 per cent. Among the subdivided models, the top five models are Wuling Hongguang S (131600), GL8 (118300), Sena (74700), Wuling Hongguang V (73700) and Chuanqi GM8 (58700).

With the strong rise of domestic MPV models such as Geely Krypton 009, BYD Tencent D9 and Dongfeng Lanto Dreamer, Toyota Elfa's market share has also been gradually eroded. Data show that Elfa, as a location-end MPV model, sold only 21000 vehicles in 2022, down 12.23% from the same period last year.

Up to now, the information on the new generation of Toyota Elfa models in the market is still very limited, and "Automotive Industry attention" will continue to pay attention to the progress of new cars.

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