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Recently, BYD is preparing to launch a mysterious new brand, according to the Financial Associated Press. According to a minutes circulated in the industry, the BYD F brand is a personalized tide brand hybrid and, like the Great Wall Tank 300, is an off-road vehicle, it said in the article.

In response to the news, BYD said: "F Brand" is the internal code name of BYD's professional personalized brand and is expected to officially meet with you this year. The online spread of the mark "Tank 300" and so on are all false information, and the relevant information shall prevail in the subsequent release.

In fact, on the news that BYD will launch a new brand, as early as last November when BYD's 3 millionth new energy vehicle went offline, BYD Chairman Wang Chuanfu revealed that BYD will also launch a very professional and personalized brand in 2023. In addition, it also said that the birth of the new brand stems from BYD's deep insight into the development of the automobile industry and the consumption trend of users, as well as BYD's bold breakthrough in its own positioning. However, Wang Chuanfu did not reveal any other information about the "new brand" at the time. According to the plan announced at that time, BYD's multi-brand layout can be divided into five categories: BYD dynasty series, BYD ocean series, joint venture with Mercedes-Benz, high-end brands looking up to cars, and professional personalized brand.

Relevant data show that BYD Automobile currently has three major brands: BYD, Teng Teng and Wang Wang, among which the two major product series of Dynasty and Ocean Network belong to the BYD brand, mainly targeting the market of less than 300000 yuan. The dynasty brand is mainly composed of Qin, Han, Song, Tang, Yuan and other models. The ocean brand was launched at the Guangzhou auto show in November 2021, including marine life series, warship series and e-series products, including dolphins, destroyers 05 and seals.

The momentum brand is a new brand launched by BYD in May last year, and its main foray into the high-end market is in the range of 30-500000 yuan. Its first MPV model, Tengli D9, also went on sale on August 23 last year, with a price range of 32.98-660000 yuan. The brand announced in November last year that the first model, the U8, was unveiled on January 5 this year, focusing on the million-level market. As for the professional personalized brand, according to earlier media reports, BYD's new brand or focus on the high-end market in the range of 40-600000 is expected to be launched in 2023.

With regard to BYD's new professional and personalized brand, there are market rumors that the "F brand" may launch two hard-line off-road and pickup models, but BYD did not comment on the rumor. It is worth noting that recently, a group of spyware photos of BYD pickup test cars have been exposed on the Internet. According to the exposed pictures: the new car uses a split headlamp design, the front face uses a horizontal strip design of the intake grille, the overall vehicle looks like a tough style.

Of course, with the rapid development of new energy vehicles, many traditional car companies are also speeding up the transformation of electrification. BYD's launch of new brands may help it to seize more market share of new energy vehicles. In addition, after Tesla announced a sharp price reduction in January this year, the prices of Tesla Model 3 and Tesla Model Y directly reached the level of BYD Han and Tang series, and formed a direct competition with BYD Han and Tang series, which, to a certain extent, had an impact on YD's sales volume. According to relevant data, BYD's cumulative sales of new energy vehicles in January were 151300, down 35.65% from the previous month.

Earlier, it was reported that YD planned to target 4 million new car sales in 2023, more than double the 1868543 sold in 2022. With regard to the sales target, BYD responded that due to the impact of the epidemic, there were many uncertainties in the market, consumer demand and supply chain system, so it was difficult for the company to judge the 2023 sales target. According to the situation and changes of the market, BYD will give full play to its own advantages and formulate various plans flexibly to meet the needs of consumers. In a variety of backgrounds, BYD's launch of new brands can not only seize more market share of new energy vehicles, but also help to increase sales.

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