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On March 1, the price of the Teng Teng D9 EV model was raised by 6000 yuan. It is understood that Teng Teng D9 officially launched on August 23, 2022, the new car launched DM-i hybrid version and EV pure electric version of a total of 7 models, the price of 32.98-459800 yuan.

In fact, as early as December 31, 2022, Tencent Automobile announced that affected by the rise in global raw material prices, the price of its products will be adjusted from 00:00 on January 1, 2023, of which the price of Teng Teng D9 DM-i model will rise by 6000 yuan, while Teng Teng D9 EV model is not within the scope of this price adjustment, and the specific price adjustment notice will be announced on March 1, 2023. According to the latest notice, after adjusting the selling price, the official instruction price of Tengli D9 EV is 39.58-465800 yuan, while that of Tengli D9 DM-i is 33.58-445800 yuan.

In early February, Tencent released sales figures for January 2023, with sales of 6439 vehicles that month, up 7.28% from a month earlier. Since delivery began in October 2022, the Tengli D9 has delivered a total of 16242 vehicles.

In the four months since its delivery, monthly sales of the Tengli D9 have risen from 350 in October 2022 to 6439 in January 2023, and the ranking has risen from 391 to 63, according to the Tramway report. In January 2023, for example, Tengli D sold 6439 vehicles in September, second only to Toyota Sena in the MPV market, which sold 6621 vehicles, a gap of less than 200.

Teng Teng D9 is the first model launched after Tengli's refurbishment. When it comes to brand refurbishment, we have to mention the arduous course of Tengli's development.

In May 2010, BYD and Daimler jointly established BYD Daimler New Technology Co., Ltd. in Shenzhen, each holding 50%. At the beginning of the brand's birth, Wang Chuanfu, chairman of BYD, said: "as the child of Daimler and BYD, momentum is a brand born on the shoulders of giants."

Two years later, BYD Daimler launched a "momentum" brand focused on the new energy vehicle market, and the first concept car was unveiled at the 2012 Beijing International Auto Show. According to the agreement between the two sides, the Tengli brand will be provided by BYD with Sandian technology, while Daimler will be responsible for the production and manufacture of the whole vehicle. In September 2014, Tencent 300, the first volume production car, was officially listed, and BYD Daimler New Technology Co., Ltd. changed its name to Shenzhen Tengli New Energy Automobile Co., Ltd.

Immediately, the momentum also ushered in several years of brand upgrade plan. Driven by Daimler, the metal logo of "Engineered with Daimler Group Daimler Joint Design" is embedded in the bodywork, which also smoothly enters the sales channel of Mercedes-Benz. In the external promotion of the products, Tengli is also emphasized as a joint venture brand under Daimler's century-old automotive technology and China's leading electric vehicle technology.

However, the development of momentum is not satisfactory, relying on Daimler and BYD has gradually become the "outcast" of the market. According to the data, the trend sales from 2015 to 2019 were 2800, 2287, 4713, 1974 and 2089 respectively, with a cumulative sales of 13863 vehicles in four years and a cumulative loss of more than 3.5 billion yuan over a five-year period.

In order to reverse the booming market situation, BYD and Daimler have also made efforts, with Beijing Mercedes-Benz sales and Service Co., Ltd. directly responsible for the operation of the brand, including sales, marketing and brand communication, customer service, etc., while BYD is in charge of manufacturing. In November 2019, Tengli X officially appeared on the market, the price of pure electric model is 31.98-357800 yuan, and the price of plug-in model is 28.98-319800 yuan. At that time, Daimler Chairman and CEO Kanglinsong said of the future of Tengli: "the success of Tengli X, a crossover model launched by Tengli, will determine the future of the brand. Daimler's cash investment in Tencent has been completed, and we will continue to monitor its development before making a decision." However, Tengli X still failed to reverse the disadvantage, with sales of 4175 vehicles in 2020 and 4783 in 2021, still not as Daimler had hoped.

In July 2022, Tencent completed a new round of enterprise change. The chairman of Tencent Automobile was changed from Hubertus Troska (head of Mercedes-Benz Greater China-Tang Shikai) to BYD Wang Chuanfu, and the legal representative was also changed from Hubertus Troska to Ai Fengjie. At the same time, BYD's stake in Tengli New Energy has also increased from 50% to 90%, while Daimler's stake in Tengli has fallen to 10%. At this point, BYD took full control of Tengli Automobile, and Daimler also shifted from strategic investment to financial investment that was abandoned.

In May 2022, at an one-and-a-half-hour new product launch, Wang Chuanfu personally took the stage to point out the new direction of the development of the new brand, which also completely ended the ten-year history of car-building dominated by Daimler. Yang Dongsheng, vice president of BYD Group, promised at the press conference: "BYD will inject momentum with the best new energy power and intelligent technology, and use high-end technology to interpret and lead the new definition of luxury."

As for why the booming car after leaving Daimler can achieve some success? After the brand rejuvenation, Tencent Automotive is more focused on the new energy vehicle market. The first Tencent D9 DM-i EV powertrain based on e-platform 3.0 and blade batteries for safety and battery life merger have solved many problems such as short battery life and poor power under the past trend of "changing oil to electricity". In addition, after BYD dominates Tengli cars, it has more room for development and will not be limited by the existence of Daimler, which is more conducive to the development of Tengli cars.

The next step of Tengli is even more ambitious. Tengli will continue the combination of English letters and numbers, using capital letters "N" + numbers as the naming method for SUV series models. Three new models will be launched in the first quarter, namely the big 5-seat SUV--N7 and the 6-big 7-seat optional large SUV. Since then, Tengli will continue to plan car models, plus the Tengli D9, which is already on sale, plans to sell 20-300000 cars in 2023.

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