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Today, Jaguar Land Rover and Chery Jaguar Land Rover jointly announced important personnel appointments: with effect from April 1, 2023, Mr. Chen Wu will officially serve as President of Joint Marketing sales and Services (IMSS), reporting directly to Jaguar Land Rover Global Director, Jaguar Land Rover China CEO and President Mr. Pan Qing, as well as Chery Jaguar Land Rover Board of Directors.

Starting from April 1, 2023, Mr. Wu Chen will officially become the president of the joint marketing and service organization.

After taking office, Mr. Wu Chen will be fully responsible for the promotion and development of IMSS's business, further strengthening China's important position in the five regions of Jaguar Land Rover's global marketing system.

Mr. Li Dalong, the current president of IMSS, will be appointed at the end of his term of office. In the past two terms in China, he has played a key role in the company's achievements.

In this regard, Mr. Pan Qing said: "first of all, I would like to thank Li Dalong for his contribution in China. We welcome Wu Chen to Jaguar Land Rover and join IMSS. Wu Chen has accumulated rich experience in the automotive industry and has made great achievements in brand building, sales and operation, digital business and the development of new energy. It is believed that with his arrival, it will further contribute to the sustainable development of Jaguar Land Rover's business in China and play a vital role in reshaping Jaguar Land Rover's future global strategy. "

Mr. Liu Yang, chairman of Chery Jaguar Land Rover, said: "Mr. Wu Chen is an excellent local talent in the luxury car industry. This appointment demonstrates the importance Jaguar Land Rover attaches to the Chinese market, will also help strengthen the marketing, sales and after-sales work, and promote the sincere cooperation between Jaguar Land Rover and Chery Jaguar Land Rover in China. Chery Jaguar Land Rover will do its best to support his work at IMSS. Here, I would also like to thank Mr. Li Dalong and wish him more success in his new post. "

Speaking of his new appointment, Mr. Wu Chen said: "for me, it is undoubtedly a great honor to join IMSS. Together with the team, I will continue to strengthen Jaguar Land Rover's market performance in China and create a new modern luxury customer journey for Chinese consumers. "

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