AutoBeta(AutoBeta.net)03/04 Report--

According to the Financial Associated Press, several Xiaopeng car experience stores in Beijing said that the inventory clearance of the old Xiaopeng P7 has been very common, with a superimposed discount of 35000 yuan, and now it is very appropriate to buy the old Xiaopeng P7.

Some salespeople take the old Xiaopeng P7625E with a guidance price of 249900 yuan as an example, saying that car pickup can now enjoy a cash discount of 10,000 yuan and an insurance subsidy of 7000 yuan. if you choose replacement, in addition to enjoying the newly issued policy in Beijing, the storefront also provides an additional replacement subsidy of 18000 yuan. according to this calculation, the stack discount is 35000 yuan, and the top model only needs a little more than 200000 yuan. In the other two Xiaopeng car experience stores, except for slightly different insurance subsidies, models outside 480 can offer 10, 000 yuan in cash and 18000 yuan in exchange subsidies.

Prior to this, Xiaopeng car prices have also been greatly reduced. On January 17, Xiaopeng officially announced that it would adjust the price of its G3i, P5 and P7 models. After the adjustment, the price of Xiaopeng P5 is 15.69-202900 yuan, which is 23000 yuan lower than the original 17.99-225900 yuan. The price of Xiaopeng P7 is 20.99-249900 yuan, which is 3.0-36000 yuan lower than the original 23.99-285900 yuan. The price of Xiaopeng G3i is 14.89-176900 yuan, which is 2.0-25000 yuan lower than the original 16.89-201900 yuan. From the point of view of model delivery, Xiaopeng P7 has the highest drop of 3.0-36000 yuan. As the main source of Xiaopeng car sales, the P7 price reduction is large enough to attract more consumers, thus boosting Xiaopeng's overall sales. In addition, Xiaopeng P7 is in the stage of revamping, and price cuts can better digest inventory.

The Xiaopeng P7 launched a strong discount activities or in order to digest terminal inventory more quickly. On March 1, a screenshot of a group chat appeared suspected of "Xiaopeng car salesperson notice". The content shows: "the new P7i will arrive at the store this week, the price of the new model will be announced this month, the current P7 bottom discount, G3i and P5 are also timely." It is understood that the new Xiaopeng P7 exhibition car will arrive at the store around March 10, and the new model will be sold in the form of "old and new" until the old model is sold out. Xiaopeng auto-related sources reported to the media that the new Xiaopeng P7 will be named P7i and will be officially launched next week.

As early as the beginning of this year, there is news on the market that Xiaopeng P7 will usher in a change. Xiaopeng P7 is the second product of Xiaopeng Automobile, positioning medium-sized pure electric sedan car, listed in April 2020, officially delivered in June 2020, the current price range is 20.99-249900 yuan, it has been on the market for 3 years, and it is the best-selling model among Xiaopeng car models.

As a modified model, the appearance of the new car will continue the design style of the cash model, but the details have been optimized and the power has been slightly improved. Combined with the previous declaration information, the front face of the new car still uses a closed grille design, with split headlamps and penetrating LED daily running lights on both sides, but lidar is added to the headlights and integrated with the headlight group, which makes it more scientific and technological in visual effects. The side of the car body does not change much, the dimension is 4888/1896/1450mm, the wheelbase is 2998mm. The biggest change in the rear part is the taillight group, which has a wider shape size than the current model.

In the interior part, the new car is equipped with the same new style multi-function steering wheel as the Xiaopeng G9, which is composed of metal buttons and rollers, while upgrading the electric suction door, electric tail door, heat pump air conditioner, steering wheel heating and equipped with Dana brand audio, the maximum power is 860W. The power is expected to continue to carry single-motor models and dual-motor models, of which the maximum power of single-motor models is 203kW, the maximum power of cash single-motor models is 196kW and 203kW respectively, and the power of dual-motor models is 145kW and 203kW respectively, which is consistent with the current models.

At present, Xiaopeng car models on sale include Xiaopeng P7, P5, G3i and G9 models, of which P7 plays a major role in Xiaopeng car sales, which largely determines Xiaopeng's market share. However, with the emergence of the same class models such as Tesla Model 3 and BYD seals, the product competitiveness of Xiaopeng P7 has been gradually weakened. According to the data of new car traffic insurance, a total of 120449 Xiaopeng cars were delivered in 2022, of which 58862 were delivered to the P7, down 2.01% from the previous month, accounting for 48.86% of the total sales. For reference, the Xiaopeng P5 delivered 37724, an increase of 376.55%; Xiaopeng G3i delivered 17511, down 38.82% from the previous month; and Xiaopeng G9 delivered 6332 since it went on the market.

The latest delivery data show that in February 2023, Xiaopeng delivered a total of 6010 cars, down 3.41% from the same period last year, up 15.18% from the previous month, and declining year-on-year in June. It is the only brand among the three "Wei Xiaoli" car companies that has declined compared with the same period last year. In contrast, ideal cars and Lulai delivered 16620 cars in February, an increase of 97.53 percent over the same period last year, an increase of 9.77 percent over the previous month, with delivery volume exceeding 10,000 in six consecutive months. Lulai delivered 12157 vehicles, an increase of 98.29 percent over the same period last year and an increase of 42.92 percent over the previous month.

In the past half a year, the delivery volume of Xiaopeng Automobile has obviously lagged behind that of ideal cars and Xiaopeng Motors. Although Xiaopeng Motor has urgently carried out a series of measures such as organizational structure, model quantity optimization and personnel adjustment, but so far, its delivery volume has not improved significantly. P7 as a sales pillar, under the background of more and more choices of products of the same level, its sales have gradually declined, and there is an urgent need to improve product strength through changes. It is expected that the new car will have a certain improvement in intelligent driving assistance capability and configuration, and may boost sales after the launch. Of course, the price of the modified model may also directly determine the market performance of the car.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat