AutoBeta(AutoBeta.net)03/05 Report--

Today, Xingtuo posted a statement on its official Wechat account about Xingtuo Yaoguang's false information about "employees buying cars through internal channels". According to the description, it has recently been found that some unauthorised social automobile trading companies have disturbed the market with "internal channel staff buying cars" and collected customer deposits, causing great trouble to customers and Xingdu Motor. Officials said that Yaoguang as a new model on the market, there is no internal employee car purchase policy, at this stage, all Xingtuo Yaoguang "employee car purchase" information is false information.

At the same time, it is also pointed out that "employee car purchase" is a benefit given to internal employees, and they enjoy different car purchase policies according to their working years. Of course, the car purchase policy of internal employees will also have some restrictions, such as not allowing transfer of ownership within one year, not enjoying discount interest on 10,000 yuan individual loans, not enjoying 10,000 yuan replacement of this product, and not enjoying the rights and interests of customers in the external market, such as free maintenance for six times in three years. There are also conditions for "employee car purchase", including vehicle on-site inspection, motor vehicle registration certificate and driving license on-site inspection, and the employee car purchase policy can be fulfilled only if the above two restrictions are met. The official said: the "employee car purchase" policy, as an employee welfare, is firmly not allowed to enter the market. Xingtu Marketing Center accepts reports from customers, and successful reports will be rewarded with 5000 yuan in cash per Taiwan.

Finally, officials suggest that if you need to buy Xingtuo Yaoguang, you can go to Xingtuo authorized 4S stores and authorized direct stores to buy Xingtuo Yaoguang, do not believe the so-called "internal channel staff buying cars" false information on the Internet, so as to avoid being deceived. In view of the fact that false information has been spread about automobile trade in individual societies on the Internet, Xingdu said: it will report to the industrial and commercial administration, and corresponding legal measures will be adopted to safeguard the legitimate rights and interests of Xingdu Motor and protect the interests of customers.

According to the auto industry's focus on viewing salted fish APP, a second-hand platform, it was found that a person claiming to be "Huadu Chery 4S store" posted a message in salted fish: Chery Xingtuo Yaoguang is officially on sale, Guangzhou 4S store head office specially approved the quota of two internal employees to take the car at a price, with greater discount, faster pick-up, limited quota, intention to chat in private, and support the information of 0 down payment by stages.

Relevant data show: Xingtuo Yaoguang listed on February 21 this year, the new car launched a total of 6 models, the price range is 15.28-202800 yuan. It is understood that Xingtuo Yaoguang is the first model based on M3X Mars architecture 2.0, using a new design language, positioning medium-sized SUV, power equipped with 2.0T engine, matching 7-speed wet double clutch gearbox.

Starway Motor, as a high-end brand of Chery, was founded in 2018. At present, Xingtuo Motor has a series of models, such as chasing Wind Series, TX Series, TXL Series and Moon Series. Xingtuo Yaoguang, a brand new model, is a major model launched by Xingdu brand this year, shouldering the important task of strategic transformation of Xingtu brand. Officials are also full of information about Yaoguang's listed sales, saying it has the strength of a 400000 joint venture luxury SUV. Since Yaoguang started blind bookings on December 27, 2022 and pre-sale on January 30 this year, Yaoguang has received 12900 blind bookings and 5118 Da Ding vehicles, according to official data.

Chery also has high hopes for the star brand. Yin Tongyue, chairman of Chery, has said publicly that the annual sales target of the star brand in 2019 is to reach 100000 vehicles. However, the development of Xingtu Motor is far less than Yin Tongyue expected, and it has failed to help Chery open the sales door of the middle and high-end market in the past few years. According to the data, Xingtu sold only 14200 vehicles in 2019, and then adjusted its 2020 sales target to 80, 000, but only 18500 in 2020. Yin Tongyue lowered his sales target to 50, 000 vehicles in 2021 based on the fact that Starway failed to meet its sales target for two years in a row, but even so, it failed to meet its target of 37100 units in 2021.

In 2022, in order to improve sales, Starway Motor put forward the goal of "achieving Double (double) breakthrough in the four dimensions of brand sales, channel, brand power and profit on the basis of 2021". According to the latest data, sales of Starway cars in 2022 were 51142, an increase of 37.6% over the same period last year. Although the growth has been achieved, it is still a long way from the target set in 2019. According to the official sales target of 80,000 vehicles in 2023, according to the current auto market, many car companies have started a big price reduction model, and the competition will become more and more fierce. It is still very difficult for Starway to achieve its sales target this year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat