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The official picture of momentum N7 is released! New car positioning hunting and running SUV

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)03/06 Report--

Today, Tencent Automobile released its first SUV momentum N7 official chart. Officials call it Hunt run SUV in promotional pictures, breaking boundaries and ushering in a new era. It is understood that the new car is positioned as a medium-sized SUV with a five-seat layout and is expected to go on sale in the first half of this year. According to officials, the Tengli N7 is equipped with a unique brand-new battery temperature control technology to optimize the low-temperature driving experience of pure trams and achieve unlimited battery temperature control and energy replenishment, which can solve the pain points of slow charging at low temperature and serious attenuation of battery life of new energy vehicles.

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Appearance: Teng Teng N7 adopts the latest family design concept of Teng Teng brand and is based on INCEPTION concept car. The front face uses a closed forward air grille, with sharp headlights on both sides, and the fog lights on both sides are also equipped with two lidars, which are designed and integrated with black crystal material, making the overall shape of the vehicle highly recognizable. The rear part uses through-type taillights, and the extended design on both sides stretches the lateral visual width of the vehicle as a whole. There is a large vent under the taillight to effectively improve the aerodynamic efficiency of the rear, and the rear part is equipped with a similar rear diffuser design, and the bottom is decorated with a diversion groove shaped like "C" to enhance the sports atmosphere of the vehicle.

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Car body: the use of smooth lines of long wheelbase short front suspension of the low-lying design, the overall bias towards the sliding back sedan SUV shape. According to officials, the roof of the new car is designed according to the golden section of 0.618 rig. Double waistline position with the front and rear raised wheel eyebrow lines, with hidden door handles to further reduce the wind resistance of the whole vehicle. Silver decorative strips are added to the window to increase the sense of vehicle grade, while the rear window is designed with privacy glass. There is an upward waistline in the middle of the door, together with the prominent rear wing, which enhances the sense of strength of the whole vehicle. In terms of size, according to official sources, the new car is about 4.9 meters long and has a wheelbase of about 2.9 meters. In terms of naming, Tengli will continue the combination of English letters and numbers, using capital letters "N" + numbers as the naming method of SUV series models. Interior part and power, there is no relevant information has been exposed, waiting for the official follow-up announcement.

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It is worth mentioning that Zhao Changjiang, general manager of the Tengli sales department, said in a post on Weibo yesterday: you can see the appearance of the mass production car of the Tengli N7 on Monday! Leading the industry two generations of 5-seat SUV models, will create new categories and new experiences! As for the two-generation leading standard asked by netizens, Zhao Changjiang responded that it is the standard in the electric platform and driving control experience.

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According to the product plan announced earlier, the Teng Teng N7 will be officially launched this year, while the 7-seat SUV Teng Teng N8 will also be unveiled later. In addition, Tengli's models will use the letters D, E, N, Z and A to build more than five series of models, of which the MPV category will continue the D series led by D9, while the SUV series will be named after N plus numbers, and then cars and coupe series will be built.

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Data show that Tengli Automobile was established in 2010 and is a new energy vehicle brand jointly created by BYD and Daimler. Shenzhen Teng Teng New Energy Automobile Co., Ltd. was established in February 2011, with BYD and Daimler each holding 50%. The establishment of Teng Teng Automobile is highly expected. Wang Chuanfu, chairman of BYD, once said: "as the child of Daimler and BYD, momentum is a brand born on the shoulders of giants." However, the sales performance of the momentum since its inception has not been satisfactory.

The data show that from 2015 to 2020, the sales of Tengli cars were 2800 2287, 4713, 1974, 2089 and 4175 respectively. The equity of Tengli changed in 2021, with Daimler and BYD holding 10% and 90% of Tengli respectively. This also means that the strategic development of Teng Teng is mainly led by BYD and supported by Mercedes-Benz. According to the plan, BYD will be responsible for the strategic planning of the brand, including technology research and development, product planning, etc.; the brand will have three independent attributes, including an independent brand, operated by an independent team, and an independent product matrix and design language.

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At present, Tengli D9, the first model of Tengli Automobile, was officially launched last year. The new car is located in a large MPV, which offers two power versions: DM-i super hybrid and pure electric EV, with a price range of 329800 yuan to 459800 yuan. According to Teng Teng Auto official news, the Teng Teng D9 received more than 3000 orders in 30 minutes of pre-sale. As for the future development direction of Tengli, BYD has said: the strategic development of Teng will be led by BYD, supported by Mercedes-Benz, and will unswervingly take the luxury route in the future. However, whether the high-end trend can reverse the decline in sales, the auto industry is concerned that it ultimately depends on the product.

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