AutoBeta(AutoBeta.net)03/08 Report--

On March 8, Automotive Industry concern learned from Ford officials that from now on to April 30, 2023, Ford Electric Horse will launch a full range of model clearance, giving a special discount of RMB 40,000 to a small number of vehicles in stock with a production date of December 31, 2022 (including) and prior to the date on which the production date is earlier than the customer's deposit date.

In other words, Ford Electric Horse launched the clearance time-limited preferential policy, more to tie in with the launch of new models. After the adjustment, the price of the Ford electric horse rear drive version (standard battery life) is reduced to 209900 yuan, which is more than 50,000 yuan lower than the entry version Tesla Model Y (261900 yuan); the price of the Ford electric horse boundless hindquarters deluxe version (long range) is reduced to 248900 yuan; and the price of the Ford electric horse GT is reduced to 329900 yuan.

The above time-limited offer is applicable to Ford Electric Horse users who pay a deposit on their vehicles from March 8 to April 30, 2023. In addition, Ford officials said that for users who buy cars in stock through the time-limited preferential policy, the first car owners before March 31 can enjoy the following rights: 4 years or 100000 kilometers full car warranty, 8 years or 160000 kilometers electric warranty, road rescue during the vehicle warranty period, 8 years monthly 5G audio and video entertainment flow, Ford Co-Pilot 360th driving assist upgrade package LITE 90-day trial benefit There are multiple rights and interests such as additional purchase, replacement, brand-new recommended purchase, as well as a variety of financial products. In addition, from now on, the first retail owner (non-operating) who has completed vehicle delivery by March 7, 2023 will present a new upgrade "Ford Electric Horse worry-free Service package" to be launched in June 2023. The service pack will be bound to the user's vehicle after launch. If the user has other service packages already bound or to be bound at that time, the Ford Electric Horse worry-free service package will automatically bind and take effect after the expiration of the previous service package. At the same time, users will also receive an equivalent electricity value of 15000 yuan, which is expected to be distributed to the owner's account of the car purchase order in March 2023, valid until December 31, 2025.

Mustang Mach-E is Ford's intelligent pure electric SUV, officially listed in China on April 23, 2021, positioning medium-sized SUV, is the first pure electric model of Ford Electric vehicle Division, produced by Changan Ford, there are four models on sale at present, the official price range is 24.99-369900 yuan.

In terms of appearance, the car basically continues to use the overseas version of the vehicle design style, the front face is blackened with a closed grille design, the interior of the grille is filled with horizontal decorative strips, and the central "Mustang" LOGO is lit with a very high degree of recognition, three-stage LED daytime driving is similar to the Mustang sports car, the side of the body adopts slip-back design, the rearview mirror, windows and roof are painted in black, and the door is designed without door handles. In terms of size, the length, width and height are 4739/1881/1621mm and the wheelbase is 2984mm. In the rear part, the taillight of the car adopts a similar design style of the front face, which echoes with the front face.

The interior also follows the overseas layout, with a 15.5-inch vertical central control screen and a 10.2-inch full LCD dashboard, and retains a large number of physical buttons. In terms of power, the Ford Electric Horse Mustang Mach-E provides rear drive and all-wheel drive, with a maximum power of 273hp, 305hp, 354hp and 488hp respectively. In terms of range, the four CLTC models have a range of 492km, 513km, 554km and 619km respectively.

From the positioning and price of the new car, Ford Mustang Mach-E 's main competitor is Tesla Model Y (the price is 26.19-361900 yuan), but in terms of sales volume, there is a huge gap between Ford Mustang Mach-E and Tesla Model Y.

According to the new car traffic insurance data, Ford electric horses sold a total of 6080 vehicles in 2022, with a basic monthly sales of about 500 vehicles. For comparison, Tesla Model Y sold 316500 vehicles. Unlike the sharp price cuts of Tesla's two models in China at the beginning of the year, the Ford Mustang Mach-E dropped 40, 000 yuan, more to digest inventory, in order to tie in with the launch of new models. As for the new Ford electric horse, Ford officials said they would announce the news at an appropriate time.

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