AutoBeta(AutoBeta.net)03/08 Report--

On March 7, the Harvard brand of Great Wall released the official picture of the first large-scale SUV, which is code-named P04. It is understood that the Harvard P04 is based on the tank platform and uses a non-load-bearing body structure, which is expected to provide 2.0T gasoline engine and 2.4T diesel engine.

From the official picture, Harvard P04 car shape is square and hard, the front part of the car uses a large size in the net, and the interior is also decorated with horizontal chrome trim, the center is the Harvard brand-new Logo. The shape of the headlamp is basically the same as that of the Great Wall Gun, and is equipped with "C" daytime driving lights. The front enclosure uses the same color design as the car body, and also shows the heavy feeling of the hard off-road SUV model.

On the side of the body, the waistline of the new car does not run through the whole body, but forms a corner in the front and rear doors, with pedals under the doors, and the overall design is similar to that of the Kumgang cannon. In terms of size, no official figures have been released, but combined with the positioning of the large SUV, the Harvard P04 will be about 5.2m long, 1.8m wide and 1.8m high.

In terms of interior decoration, according to previous espionage photos, the center console of the Harvard P04 is similar to the diamond cannon, equipped with a suspended central control screen, and behind the steering wheel is an LCD instrument of similar size to the central control screen. In addition, the car uses a three-spoke multi-function steering wheel similar to the Harvard beast, as well as a shift lever shape close to the tank 300, with a high degree of recognition. It can also be seen from the picture that the space in the back of the new car is regular and the floor looks flat.

On the power side, the news about the Harvard P04 is still very limited, but according to the relevant news, the gasoline version is expected to carry the 2.0T gasoline engine of the 4C20 series, while the diesel version is expected to carry the 2.4T diesel engine of the 4D24 series, and is expected to launch a plug-in hybrid version.

From the feedback of netizens, the design of Harvard P04 is quite acceptable, at the same time, many netizens beg not to use fancy names any more.

Deranged intergenerational relations? According to related sources, Harvard P04 may be named "new Harvard H5". Data show that the Harvard H5 is a model launched in June 2010, with the same positioning of the compact SUV as the Harvard H6, but unlike the Harvard H6, sales of the Harvard H6 in the end market are very poor. As early as around 2016, there was news of the launch of a new generation of Harvard H5, but in the end, it was hastily withdrawn from the market without the second generation of models. According to the official website, the Harvard H5 has been suspended from production and sale, and its models for sale include Harvard H6, Harvard M6, Harvard Dog, Harvard Cool Dog, Harvard first Love, Harvard H9 and so on. Harvard H9 is a medium and large SUV, while other models are compact SUV. In other words, if the Harvard P04 is named the new generation Harvard H5, but in fact its positioning is indeed the highest among the Harvard brand models, which is prone to product intergenerational confusion. However, in the view of many netizens, as long as they don't choose names indiscriminately, everything else is easy to say.

The future of Harvard, who should bear the responsibility, is a matter worthy of market attention. According to the production and sales data released by Great Wall Motor, the Harvard brand sold 616550 vehicles in 2022, down 19.93% from the same period last year, of which 44326 were sold in December, down 53.04% from the same period last year.

In 2011, Harvard officially launched H6, which broke through the encirclement of the joint venture brand as soon as it was listed, dominating the SUV market for ten years in a row, allowing more consumers to realize their SUV dream, while under the wave of new energy vehicles, H6 began to go unnoticed by the market, and sales fell again and again. According to data from the Federation of passengers, Harvard H6 sales totaled 250120 in 2022, down 29.1% from the same period last year, overtaken by BYD Song and Tesla Model Y, both of which are new energy models.

In recent years, Harvard has launched new models one after another, including Harvard Dog, Harvard Cool Dog, Harvard first Love and other models, but most of them are committed to the compact SUV market, which is easy to form internal friction, coupled with the accelerated introduction of other brands SUV to the market, so that the Harvard H6 market shrinks sharply and is challenged.

On February 13th, Harvard A07 and Harvard B07 DHT models were declared in the Ministry of Industry and Information Technology. According to the logo at the end of the declaration map, the Harvard A07 model may be named "Ruge" or "fierce dragon", and the Harvard B07 DHT model may be named "owl dragon MAX" or "Ruge MAX". Both models are equipped with plug-in hybrid system, the former positioning compact SUV, the latter or positioning medium-sized SUV.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat