AutoBeta(AutoBeta.net)03/08 Report--

On March 8, there was news on the market that Mercedes-Benz opened a new round of price reduction promotion for Beijing, with a price reduction of more than 110,000 yuan. Online news said, After the discount, Mercedes-Benz C 200L sports version model guidance price dropped to 220,000 yuan, Mercedes-Benz E price as low as 330,000 yuan.

In response to the above news, many 4S stores in Beijing said that online rumors are false, and the prices marked on some automobile websites cannot be used as a reference. As to why the concessionary strength is different from the actual situation? A 4S store salesperson said: "It may be for drainage, including replacement subsidies, financial policies and other comprehensive concessions, the actual 4S store does not have so many concessions."

In addition, Beijing Penglong Rising Benz 4S shop sales consultant said to the media: "The prices transmitted online are fake, there is no discount for foreign licenses to buy cars in Beijing, and Beijing licenses have discounts." At present, Mercedes-Benz C-class discounts 60,000 yuan, Mercedes-Benz E-class discounts 50,000 yuan, all 4S stores in Beijing will have discounts, but the difference between each store is at most 5000 yuan. It is impossible to discount 110,000 yuan."

It should be noted that yesterday, including Dongfeng Citroen, Dongfeng Honda and many other Dongfeng series automobile brands have released promotional posters, March 3-March 31 in Hubei Province on the brand of new cars will get different amounts of discount, among which Dongfeng Citroen C6 maximum discount of 90,000 directly rushed to the micro blog hot search list, at the same time, due to the great new car discount strength, but also attracted a large number of non-local consumers to Hubei to buy cars, resulting in Citroen C6 appear in short supply situation. Later that day, Hubei Dongfeng Citroen C6 has stopped taking orders.

In addition, SAIC Roewe also issued Hubei special subsidy policy, involving 7 main models for sale, including Roewe i5, 2023 Roewe RX5 PLUS, Roewe RX5 MAX, Kelaiwei 311KM version, Roewe RX8, Roewe iMAX8, etc. The total comprehensive subsidy of government and enterprise can reach 50,000 yuan, and the special subsidy preferential activity is limited to March 3-March 31,2023.

Earlier, domestic new energy vehicles also started price reduction promotion, among which Tesla took the lead in launching a large price reduction for its two models, which was unprecedented. Since then, including Wenjie and Xiaopeng Automobile, price reduction activities have also been carried out.

As for BBA, Audi should be the biggest price reduction at present. A few days ago, SAIC Audi was also exposed to the internal price of employees buying cars, with a maximum discount of 160,000 yuan. It is reported that, in addition to Audi A7L far crystal package discount only 71,000 yuan, other including Audi Q6, Audi Q5 e-tron discount is basically more than 100,000 yuan, the highest discount reached 160,000 yuan. BMW, on the other hand, raised the price of a variety of models, including BMW 2 Series, BMW i3, BMW i4, BMW 5 Series, BMW 6 Series GT, BMW 8 Series, BMW X1, BMW X3, BMW iX3, BMW X4, BMW X5 and a variety of M models, almost involving the main sales models on sale, of which the highest price rose by 20,000 yuan.

This Mercedes-Benz was exposed to a discount of 110,000 yuan, which does not rule out the possibility that some dealers 'stores may rub off heat and stimulate consumption. Therefore, consumers should pay attention to distinguishing true and false information while pursuing preferential treatment to avoid being cheated. As for whether the current purchase of Mercedes-Benz C-class discount is the largest, there are 4S store sales personnel said: "The current discount can be said to be very appropriate, continue to decline the possibility is not very large." In fact, whether it is Mercedes-Benz, Audi or BMW, born as a luxury car brand, the price reduction of the model will inevitably be reasonably controlled, but the sharp price reduction will affect the high-end brand image.

According to "Auto Industry Concern," Mercedes-Benz C-Class and Mercedes-Benz E-Class are the main sales sources of Mercedes-Benz in the domestic market. According to the data, the sales volume of Mercedes-Benz in China in 2022 was 751714 vehicles, down 0.9% year-on-year, which is the brand with the smallest decline among the three BBA automobile enterprises. Among the subdivided models, in the TOP sales list of high-end cars and high-end SUV retail, Mercedes-Benz has four models in the top 10 of the list, and all of them have achieved year-on-year growth, among which Mercedes-Benz GLC has the highest sales volume of 148,800 vehicles; Mercedes-Benz E-Class and Mercedes-Benz C-Class are 145,800 vehicles and 144,400 vehicles respectively.

According to the latest risk data, Mercedes-Benz sales volume in January 2023 was 59297 vehicles, down 36% year-on-year, among which Mercedes-Benz E-class and Mercedes-Benz GLC are the main sales sources of Mercedes-Benz, with 15757 vehicles and 14496 vehicles respectively, while Mercedes-Benz C-class has only 7166 vehicles.

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