AutoBeta(AutoBeta.net)03/09 Report--

On March 6, unprecedented subsidies from the government of Hubei Province attracted market attention, with the highest discount of 90,000 yuan for enterprise subsidies + government subsidies for some models. According to the recent report of "Automobile Industry Concern," Dongfeng Honda, Dongfeng Peugeot, Dongfeng Citroen, Dongfeng Lantu, Dongfeng Fengshen and other brands under Dongfeng Group participate in car purchase subsidies, and the market response is far more than expected.

According to incomplete statistics of "Auto Industry Concern," in addition to Hubei region to launch local car purchase subsidies, including Sichuan, Chengdu, Anhui, Jilin, Guangdong, Yunnan and other provinces also began similar subsidy preferential policies. In addition, SAIC Volkswagen, SAIC GM Buick, SAIC GM Chevrolet, SAIC Roewe, FAW-Volkswagen and other brands have also followed suit to launch large-scale discounts.

Dongfeng series: Dongfeng Honda, Dongfeng Nissan, Dongfeng Citroen, Dongfeng Peugeot, Dongfeng Fengshen, Dongfeng Lantu, Dongfeng Fukang, a total of 7 brands 58 models participate in car purchase subsidies. It is understood that this round of subsidies is limited to Hubei Province, valid until March 31.

Dongfeng Citroen, a legal joint venture brand, has the largest preferential treatment. The original guidance price of Citroen C6 co-creation model reaches 90,000 yuan. In addition to purchase tax, licensing fee and insurance, Citroen C6 may finally land at about 140,000 yuan. The price is quite tempting and powerful. In addition, Citroen C3-XR Zhishang version discount 56,000 yuan, the price dropped to 57,900 yuan. The latest news said, At present Hubei Dongfeng Citroen C6 has stopped receiving orders, Sales personnel said: "The manufacturer's production capacity has not kept up with, Not sure when can continue to order cars."

In the eyes of many consumers, although Citroen brand in the market sense of existence is not strong, there is no Japanese car value preservation, even there are many problems, but naked car only needs 120,000 yuan Citroen C6 is really fragrant. Netizens have lamented,"there is no car that cannot be sold, only the inappropriate price."

In addition to Dongfeng Citroen, Dongfeng Peugeot, which is also a legal system, has a large subsidy range. The poster shows that from March 3 to March 31, subsidies were included in Hubei Province up to 48,000 yuan, including 40,000 yuan for Peugeot 508L government subsidies and 20,000 yuan for Peugeot New 408 discounts.

As the sales pillar of Dongfeng Motor Group, Dongfeng Honda and Dongfeng Nissan subsidies basically cover all its models.

Dongfeng Honda subsidized models basically cover all its models, including subsidies up to 68,000 yuan discount. Among them, UR-V model subsidy quota is the highest, 68,000 yuan;2022 CR-V PHEV second, 60,000 yuan, 2023 CR-V PHEV to be listed on March 10 can also get 20,000 yuan subsidy, enough to see the strength of this subsidy; in addition, Ai Lishen subsidy 54,000 yuan, Civic subsidy 20,000 yuan.

Dongfeng Nissan, which is also a Japanese car, has a discount no less than Dongfeng Honda. Dongfeng Nissan's Teana, Xuanyi, Qijun and other models all participate in subsidies, government and enterprise subsidies range from 15,000 yuan to 98,000 yuan. Among them, classic Xuanyi price reduction of 25,000 yuan, starting price as low as 74,800 yuan. The price of the hacker is reduced by 35,000 yuan, and the starting price is as low as 119,900 yuan; the price of Qijun series is reduced by 35,000 - 40,000 yuan, and the starting price is as low as 139,900 yuan; the price of Loulan is reduced by 68,000 yuan, and the starting price is cheaper than that of the hacker. The largest subsidy is Dongfeng Nissan's latest electric vehicle-ARIYA, with a discount of 98,000 yuan for all models and a starting price as low as 186,800 yuan.

Dongfeng Lantu is a high-end new energy brand under Dongfeng Motor Group. You can enjoy 40,000 yuan of government subsidy for purchasing Lantu Dreamers 7-seat model. After the price reduction, the price range of dreamers is 329,900 - 399,900 yuan. In addition, Dongfeng Nano, which focuses on the small pure electric market, has preferential subsidies covering many main models such as Nano BOX and EX1 PRO under Dongfeng Nano, with a maximum discount of 7000 yuan and will last until March 31,2023.

In addition to Dongfeng Motor Group, other brands have also issued Hubei special subsidy policies, such as SAIC Roewe, covering 7 main models for sale, including Roewe i5, 2023 Roewe RX5 PLUS, Roewe RX5 MAX, Kelaiwei 311KM version, Roewe RX8 and Roewe iMAX8. The total comprehensive subsidy for government and enterprises can reach up to 50,000 yuan. The special subsidy preferential activities are limited to March 3-March 31,2023.

As a joint venture brand deeply cultivated in China for nearly 40 years, SAIC Volkswagen did not miss this preferential activity. It is understood that this SAIC Volkswagen Hubei Province special subsidy is directly formulated and issued by the manufacturer, covering not only the new Lavida, Tiguan L, Passat, Touang and other best-selling models, but also Lingdu L and Xinweiran and other popular models with high consumer attention. After subsidy, the comprehensive discount is as high as 70,000 yuan. Among them, the comprehensive discount after Lavida subsidy is up to 25,000 yuan, while the comprehensive discount after Tiguan L subsidy is up to 38,000 yuan, and the comprehensive discount after Tuang subsidy is up to 40,000 yuan.

As one of SAIC's joint ventures, SAIC GM's Buick brand also launched subsidized car purchase promotions. It is understood that Buick brand's Junwei, LaCrosse, Angkewei Plus, Angkewei S, Angkeqi and other models, all enjoy subsidy qualification, government-enterprise joint subsidy discount up to 70000 yuan, activity time from March 7 to March 31.

In addition to Hubei Province, Jilin, as a major automobile province, has also issued similar policies to promote the development of local automobile enterprises. The subsidy scope covers all independent and joint-venture brand passenger cars and light trucks owned by FAW, with a total subsidy of 150 million yuan and a maximum subsidy amount of 37,000 yuan for single vehicles.

It is understood that China FAW launched the activity of "Flag-benefiting Jilin-100 million yuan time-limited benefit subsidy" for consumers in Jilin Province. The subsidy activity lasted from March 1 to March 31. The subsidy scope covers Hongqi, Jiefang, Pentium, FAW-Volkswagen, FAW Audi, FAW Toyota, Jetta and other brand passenger cars and light truck products. All consumers who buy the above-mentioned brand cars in Jilin Province can get graded subsidies according to the invoice price and energy type of the car purchase. The subsidy amount starts from 5000 yuan and can reach 37000 yuan at most.

In order to stimulate automobile consumption, in addition to Hubei and Jilin regions, Sichuan, Chongqing, Anhui, Guangxi, Guangdong and other places have also appeared similar preferential subsidy policies, but the subsidy range is obviously smaller than Hubei. It is understood that Dongfeng Honda Anhui District has the highest discount of 85000 yuan. There is no geographical limit for car purchase, but the model with discount of 85000 yuan is only mixed CR-V, and installment payment is required. In addition, according to "Auto Industry Concern," from now until March 31, Chevrolet's Cruze, Chuangku RS, MaiRuiBao XL, Explorer and other models launched a nationwide subsidy policy, up to 70,000 yuan.

In response to government and enterprise car purchase subsidies, Cui Dongshu, secretary-general of the Association, said,"This round of government and enterprise subsidies in Hubei is a strong measure to reverse the downturn in car sales, causing great changes in consumption choices in the market." This will constitute a stable and strong support for the automobile market in the first quarter, especially some targeted replacement subsidies, which will have great significance in promoting the development of new energy vehicles and eliminating old vehicles, and can better release the consumption potential of consumers and help increase sales in the short term."

In addition, under the background of frequent incentive policies for new energy vehicle consumption, and Tesla's price cut at the beginning of the year, fuel vehicles face increasingly fierce competition. From this Hubei Province subsidy model to see, the strength is more fuel vehicles. It can be seen that the reason why the local government launched the unprecedented "preferential treatment" has a certain relationship with the current fuel vehicle inventory pressure.

Cui Dongshu pointed out that this promotion is also an enterprise in order to replace the national six emission standard models, clean up inventory, because the inventory of used cars is limited, so it is only a temporary promotion activity for March.

Passenger car market retail sales in February reached 1.390 million vehicles, up 10.4% year-on-year and 7.5% month-on-month, according to the Federation. Retail sales in February achieved a positive growth of 7.5% month-on-month, which is a reasonable trend in line with expectations under the influence of comprehensive factors such as Spring Festival and policy withdrawal. However, due to the overdraft factors brought by the earliest Spring Festival in this century and policy switching, the cumulative retail sales in January-February reached 2.679 million vehicles, down 19.8% year-on-year.

Consumers are clearly the beneficiaries, meaning they can buy their favorite models for less. Of course, copying the bottom is a good choice, but don't be carried away by large discounts.

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