AutoBeta(AutoBeta.net)03/10 Report--

According to the latest data from the Federation of passengers, retail sales in the domestic narrow passenger car market were 1.389 million in February 2023, an increase of 10.3% year-on-year and 7.4% month-on-month. The Federation said that retail sales achieved a positive growth of 7.5% month-on-month in February, which is a reasonable trend in line with expectations under the influence of comprehensive factors such as the Spring Festival and policy withdrawal, but due to the overdraft factors brought about by the Spring Festival this year and the policy switch, the cumulative retail sales fell 19.8% in the first two months compared with the same period last year.

Although the overall market shows growth, but many car companies have declined. Judging from the list, the top 10 car companies in sales are BYD Automobile, FAW-Volkswagen, Changan Automobile, Geely Automobile, SAIC-Volkswagen, Guangzhou Auto Toyota, SAIC-GM Wuling, Dongfeng Nissan, SAIC-GM and FAW-Toyota, accounting for half of the gains and losses, with the biggest increase still being BYD and the biggest decline being SAIC-GM, with 27.4%. In addition, Great Wall fell 29.1%, the biggest drop on the list, and the only autonomous car company to show a decline.

It is a clich é topic that BYD has become the top seller of manufacturers. In February, BYD retailed 176662 vehicles, up 98.3 per cent from a year earlier, making it the only manufacturer with a market share of more than 10 per cent. In terms of car segments, the Qin family sold 30540 cars in February, topping the list of cars. The Song family sold 51592 retail vehicles, topping the SUV list. In addition, there were 22682 dolphins in the Song family, 12265 in the Han family, 20279 in the Yuan PLUS and 12029 in the Tang family.

In addition to BYD, Changan Automobile and Geely Motor both entered the top 10 and also achieved substantial growth over the same period last year, of which Changan Automobile increased by 52.9% to 92802, and Geely Motor increased by 32.9% to 91179. Yida, a new compact car owned by Changan Automobile, officially opened its pre-sale on Feb. 20, with a total of three equipped models with a pre-sale range of 8.99-110900 yuan. It is understood that the Yida model is based on the Ark architecture and is powered by Blue Whale's new generation of NE1.5T turbocharged four-cylinder engine. According to the plan, the new car will be officially launched at the end of March.

Compared with independent car companies, the performance of joint venture car companies can only be described as dismal. In addition to FAW-Volkswagen and Guangzhou Automobile Toyota, including SAIC-Volkswagen, SAIC-GM Wuling, SAIC-GM, Dongfeng Nissan, FAW-Toyota and so on, all showed sharp year-on-year declines, with the biggest decline being SAIC-GM, with a decline of 26.2%.

SAIC GM, a joint venture brand of SAIC, survived the gap, with sales falling 26.2 per cent in February from a year earlier. As a joint venture brand that once wrestled with North and South Volkswagen, SAIC GM has three major brands: Cadillac, Buick and Chevrolet, which also covers high-end, mainstream, middle and low-end markets, and has long been at the forefront of domestic passenger car sales. However, SAIC GM's influence has not been as good as it used to be in recent years.

Among Japanese car companies, only Guangzhou Auto Toyota, Dongfeng Nissan and FAW Toyota are in the top ten. Among them, Guangzhou Auto Toyota grew 26.2% year-on-year, making it the top 10 joint venture car company, while Dongfeng Nissan and FAW Toyota fell 10.8% and 17.2% respectively, especially Dongfeng Nissan, which mainly deals in Nissan, Infiniti and Qichen. Among them, the Nissan brand bears the bulk of Nissan's sales in China, with only three main models: Xuan Yi, Teana and Xiaoke. March 10, the mid-term revamped Xuanyi family listed, the price range is-10,000 yuan, Xuanyi Huanxin is very important to Nissan's future performance.

Outside of the top 10 list, the performance of all car companies is equally mixed. For example, brilliance BMW and Beijing Mercedes-Benz both achieved year-on-year growth, with the former up 33.4% and the latter 43.4% year-on-year. Honda's joint venture performed poorly, with Dongfeng Honda in the top 15, down 30.2% from a year earlier, while Guangzhou Auto Honda fell 30.0% to 35829 vehicles, falling out of the top 15.

As a member of China's local manufacturing industry, Great Wall Motor has performed worse than a joint venture. In February, Great Wall sold only 39472 cars, down 29.1% from a year earlier. At present, Great Wall plans to have four major passenger car brands: Harvard, Wei Brand, Tank and Euler, of which the Harvard brand accounts for 50% of the total sales of Great Wall cars, and the H6 model is responsible for the sales of the Harvard brand. Once upon a time, Great Wall could sell 400000 vehicles a year by relying on H6 alone, but now the H6 model has fallen off the altar, and other products such as first love, red rabbit, immortal beast and KuGou are unable to carry the banner, making Great Wall lose the ability to stabilize the market.

On March 6, the unprecedented subsidy of the Hubei provincial government attracted market attention. The maximum discount for some model enterprises plus government subsidy was 90,000 yuan. Dongfeng brands such as Dongfeng Honda, Dongfeng Peugeot, Dongfeng Citroen, Dongfeng Lantu and Dongfeng Fengshen participated in the car purchase subsidy, and the market response far exceeded expectations. According to incomplete statistics, in addition to the introduction of local car purchase subsidies in Hubei region, including Sichuan, Chengdu, Anhui, Jilin, Guangdong, Yunnan and other provinces have also begun similar preferential policies. In addition, SAIC Volkswagen, SAIC General Buick, SAIC General Chevrolet, SAIC Roewe, FAW-Volkswagen and other brands have also launched strong discounts.

With regard to government and enterprise car purchase subsidies, Cui Dongshu, secretary general of the Federation, said, "this round of large subsidies from the government and enterprises in Hubei is a strong measure to reverse the downturn in car sales, resulting in great changes in consumer choices in the market." This will provide stable and strong support to the car market in the first quarter, especially some targeted replacement subsidies, which are of great significance in promoting the development of new energy vehicles and eliminating old vehicles, and can better release the consumption potential of consumers. It will contribute to the improvement of sales in the short term. "

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