AutoBeta(AutoBeta.net)03/10 Report--

On March 9, 36 Krypton's media "launch PowerOn" posted an article on Wechat about "Xiaopeng changed a number of core executives, affecting two Lianchuang", which immediately attracted a lot of attention.

According to the content of the article: a number of people familiar with the matter revealed to 36 krypton that many of Xiaopeng's core executives have left or will leave. Liu Minghui, vice president of powertrain, has left his job. He is replaced by Gu Jie, a former technology executive from Delphi, a spare parts company. Gu Jie has joined Xiaopeng Automobile as the senior director of the power department, reporting directly to he Xiaopeng. Liao Qinghong, vice president of sales, will also leave. According to sources, Liao Qinghong's follow-up schedule has been cleared and is currently on leave. The sales and marketing business it is responsible for has been taken over by Wang Tong, an old man from Xiaopeng Automobile, and Yi Han, who has just joined Geely, both of whom have reported to Wang Fengying.

In addition to the news of Liu Minghui's departure and Liao Qinghong's imminent departure, the article also revealed that Xiaopeng's two core founding members, Xia Heng and he Tao, had also changed. It pointed out that since Xiaopeng began a large-scale personnel adjustment in October last year, the business under the jurisdiction of Xia Heng and he Tao has been continuously adjusted and shrunk. In addition, according to Xiaopeng's organization adjustment email released in mid-February, Xiaopeng will adjust its core businesses such as automotive technology center, manufacturing engineering center, supply chain center and user development center. The highest responsibility for these businesses is almost concentrated in the hands of he Xiaopeng, Wang Fengying and others. There is little mention of Xia Heng and he Tao, the source said.

In response to the media report, the person in charge of Xiaopeng Automobile responded: the article is not true, we will use legal means to investigate the responsibility of the parties concerned. At present, Liao Qinghong goes to the office every day, and Wang Tong, there is no such person in the company at all.

Relevant information shows that Liu Minghui worked in China FAW Group Co., Ltd. Before joining Xiaopeng Automobile. He received a doctorate from the Technology Research Institute of China FAW Group Co., Ltd in 2016. Liao Qinghong worked at Qihoo 360 Technology Co., Ltd. before joining Xiaopeng Motor, and has been Xiaopeng's chief human resources officer and vice president of sales and service since May 2018. Both Liu Minghui and Liao Qinghong reported directly to he Xiaopeng, the CEO of Xiaopeng car. The names of both of them can also be seen on the list of senior executives listed in Xiaopeng's US stock market. He Tao and Xia Heng are the co-founders of Xiaopeng Motors. Since January 2015, they have served as directors and senior vice presidents of Xiaopeng Automobile Co., Ltd.

In fact, in May last year, there were media reports that Xiaopeng was making executive adjustments and layoffs in several departments, and a number of senior executives had changed, and individual executives had left. Among them, he Liyang, vice president in charge of Xiaopeng's overseas business, left. In October 2022, Xiaopeng Motor launched a comprehensive organizational structure adjustment due to the decline in sales and stock prices, including the establishment of five committees on strategy, product planning, technology planning, production and marketing, and OTA, and the establishment of three product platform matrixes to ensure that they are customer-oriented and market-oriented, and are responsible for the closed loop of the whole product business end-to-end.

At the end of December, according to an internal memo from Xiaopeng, organizational restructuring is continuing, with the establishment of a new financial platform, mainly used to improve the refinement of cost control and the compliance of the financial system. In addition to a comprehensive restructuring of the organizational structure, Xiaopeng Automobile in order to reverse sales. In January this year, Wang Fengying, former vice chairman of Great Wall Motor, was recruited as president of Xiaopeng Automobile, with overall responsibility for the company's product planning, product matrix and sales system.

It is worth noting that Xiaopeng's sales have not been satisfactory since the fourth quarter of 2022. Although Xiaopeng has urgently carried out a series of measures such as organizational structure, model quantity optimization and personnel adjustment, but so far, Xiaopeng's sales have not improved significantly.

Figures show that Xiaopeng delivered only 6010 cars in February, down 3.41% from a year earlier. He Xiaopeng, CEO of Xiaopeng Automobile, said at the annual wrap-up meeting: he Xiaopeng plans to become a regular member of operating profits in 2025. The goal is to sell 1.2 million cars by 2027, with fully self-driving cars reaching about 30 per cent of the market. As for the poor sales figures over the past year, he Xiaopeng said: the changes to the Xiaopeng G9 and P7 in 2022 did not stop the decline in sales, but he thought the G9 and P7 were very successful products, and the decline was only for a moment. In addition, he Xiaopeng also said that 2023, 2024, Xiaopeng G9 and Xiaopeng P7 can make Xiaopeng car return to this track through continuous changes, and become the TOP2 in the subdivision track. In the next platform cycle, each platform of Xiaopeng Automobile can produce different models, and each platform can meet the needs of different customers.

It is understood that at present, Xiaopeng car models on sale include Xiaopeng P7, P5, G3i, G9, and brand-new P7i models. Among them, Xiaopeng P7's upgraded model, Xiaopeng brand-new P7i, is officially on sale today, with a price starting from 249900 yuan. As for the arrival of Xiaopeng's new P7i, it remains to be seen whether Xiaopeng can return to the sales track as he Xiaopeng said.

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