AutoBeta(AutoBeta.net)03/12 Report--

According to data from the Federation of passengers, retail sales of new energy passenger vehicles in China in February 2023 were 439000, an increase of 61% over the same period last year and 33% from the previous year. A number of new energy manufacturers rebounded in February, achieving year-on-year growth. According to the sales list of new energy manufacturers compiled by Automotive Industry concern in February 2023, only Chery and Xiaopeng showed a year-on-year decline.

Data show that Chery sold 7999 cars in February, down 25.4% from a year earlier, ranking 10th on the list. Among them, Chery QQ ice cream and Xiao Ant are the main sources of Chery new energy sales. According to sales data, Chery QQ ice cream sales in February were 3134, down 51.4% from the same period last year, while Little Ant was only 2128, both models performed poorly. Zooming in to January-February 2023, Chery car sales are also in a year-on-year decline, and nearly halved, with cumulative sales falling 57.6% to 13293 vehicles. For reference, Chery New Energy vehicles sold 221200 units in 2022, an increase of 126.5 percent over the same period last year, including 96500 Chery QQ ice cream and 94300 Chery eQ ice cream.

It should be noted that on February 1, Chery announced that all models will enjoy a lifetime warranty policy. Starting from January 1, 2023, all models under the Chery Group's Xingtu, Chery, Jetway and Chery New Energy brands are available, but this benefit does not seem to have much impact on Chery's new energy sales. There is no denying that Chery has a good sales performance in the field of fuel vehicles, but in the field of new energy, Chery undoubtedly needs to pay more attention.

On March 11, Chery Group announced 10 billion Hui people's car purchase season activities, including Chery, Jetway, Chery New Energy and other models to launch car purchase discount activities, the scope of the activity is nationwide, the activity time is up to 24:00 on March 31. whether it can further boost the sales of Chery new energy vehicles remains to be seen.

In addition, Xiaopeng Motor is also showing a downward trend with Chery. In February 2023, Xiaopeng car sales were 6010, down 3.5% from the same period last year, which is obviously different from ideal car and Xilai car. For comparison, ideal and Lulai delivered 16620 and 12157 cars respectively in February, up 97.5 per cent and 98.3 per cent respectively over the same period last year.

In fact, Xiaopeng's delivery volume has been in a state of "lagging behind" in the past six months, although Xiaopeng has urgently carried out a series of measures such as organizational structure, model quantity optimization and personnel adjustment, but so far its delivery volume has not improved significantly. On March 9, the market reported that many of Xiaopeng's core executives had left or would leave. Among them, Liu Minghui, vice president of powertrain, has left, and his replacement is Gu Jie, a former technical executive of Delphi, a spare parts company. Gu Jie has joined Xiaopeng Automobile as the senior director of the power department, reporting directly to he Xiaopeng, chairman of Xiaopeng Automobile and CEO. Liao Qinghong, chief talent officer and vice president of sales, will also leave and is currently on leave. At the same time, the personnel shock may involve Xiaopeng Motor's two core founders, Xia Heng and he Tao. However, in response to this news, Xiaopeng Automobile responded to the media: "the news is not true."

The industry believes that the above personnel adjustment rumors may be related to the current internal organizational structure adjustment of Xiaopeng Motor. In October last year, Xiaopeng Automobile made a large-scale adjustment of its organizational structure and established five virtual committee organizations and three product matrix organizations. At the end of January this year, Xiaopeng announced a major personnel change. Wang Fengying formally joined Xiaopeng as president, taking overall charge of Xiaopeng's product planning, product matrix and sales system, and reporting to he Xiaopeng, chairman of Xiaopeng and CEO.

According to the official website, Xiaopeng car models on sale include Xiaopeng P7, P5, G3i and G9. Among them, Xiaopeng P7 mid-term modified model P7i was launched on March 10, a total of four new models were launched, with a price range of 24.99-339900 yuan. Using the "on-the-market delivery" model. According to the product listing plan, Xiaopeng Motor will launch five new cars this year, among which the Xiaopeng G6, which locates the medium-sized pure electric SUV, has appeared on the latest batch of new cars declared by the Ministry of Industry and Information Technology, and is expected to be listed in the middle of the year and marked with Tesla Model Y. with the layout of a number of models, the annual delivery target of Xiaopeng Automobile this year has been set at 200000.

In the list, including BYD, Tesla China, SAIC General Motors Wuling, Guangzhou Automobile Eian, Geely Automobile, ideal Automobile, Xilai Automobile, Nawei Automobile, Great Wall Motor, brilliance BMW, FAW-Volkswagen and SAIC General Motors all achieved year-on-year growth in February. Among them, GAC Eian sales increased by 30086 vehicles in February, an increase of 252.9% over the same period last year. On January 11 this year, GAC Eian announced that Affected by the termination of subsidies for new energy vehicles, Ean expects to raise the official guidance price of its related models by 3000 to 6000 yuan in early March this year. Changan Automobile came second, with sales of 19106 vehicles, an increase of 243.6 per cent year-on-year. According to the overall sales volume of the list, in February, new energy manufacturers were still dominated by BYD, Tesla, and traditional independent brands, while in the "Wei Xiaoli" camp, Xiaopeng Automobile gradually differentiated from ideal cars and Xilai Automobile, but the status of the main force in the new forces of car building still had an obvious downward trend, on the contrary, the performance of brands such as GAC Ean and Nahan Automobile gradually tended to be excellent.

According to the data, the domestic retail penetration rate of new energy vehicles was 31.6% in February, up 10% from 21.7% in February 2022, of which the penetration rate of new energy vehicles in independent brands was 52.9%. The penetration rate of new energy vehicles in luxury cars is 22.6%, while the penetration rate of new energy vehicles in mainstream joint venture brands is only 4.2%.

At present, domestic car companies are experiencing an unprecedented "price war". According to incomplete statistics, there have been price cuts for more than 86 models in the car market, and industry insiders say that this large-scale price reduction may be related to the clearance of inventory by car companies. Among them, the price reduction launched by Tesla in January this year triggered a huge shock in the industry, and since then Xiaopeng, Mengjie and other electric car brands have also followed suit to cut prices, but consumers are in a strong wait-and-see mood. Of course, at present, many car companies in the traditional fuel vehicle market are also carrying out price reduction and promotion activities, but compared with the high-speed growth of new energy vehicles, the traditional fuel vehicle market is facing greater growth pressure. Cui Dongshu, secretary general of the Federation of passengers, said that the market penetration of new energy vehicles is expected to increase gradually this year.

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