AutoBeta(AutoBeta.net)03/13 Report--

The latest data show that retail sales in the domestic narrow passenger car market were 1.389 million in February 2023, an increase of 10.3% over the same period last year and 7.4% month-on-month. Among them, sales of SUV models in February were 650000, up 10.1% from the same period last year and 4.4% month-on-month. Subdivided into specific SUV model analysis, most of the models that performed well in February came from independent brands. According to the February 2023 SUVtop15 sales list compiled by Automotive Industry concern, a total of 10 self-branded models were included in the SUVtop15 sales list in February, among which GAC Ean Aion Y entered the list for the first time. In addition, compared with the SUVtop15 list in January, a big change in February is the return of three major Japanese SUV models to the list.

First of all, let's take a look at our own brands, including BYD, Tesla China, Great Wall Motor, Changan Automobile, GAC Ean and Geely Automobile's main SUV models are all on the list, among which the Great Wall Harvard H6 is the most "outstanding". According to the data, Harvard H6 sales in February were 16489, roughly the same as in January, but down 12.2% from a year earlier, and the ranking fell to fourth from third in January, and it was the only independent brand that showed a year-on-year decline. According to data released by Great Wall, sales of the Harvard brand fell 6.7 per cent in February from a year earlier to 39162 vehicles, accounting for 42.1 per cent of total sales. As of the end of February, in the first two months of 2023, Harvard H6 sales totaled 33152, down 36.4% from a year earlier to fifth on the SUV list.

As the main source of sales of Great Wall, the "National God car" Harvard H6 has been the top seller of SUV for many times in a row, but its market share has been gradually diluted with the increase of the selectivity of the same class of models. According to previous statistics of Automotive Industry concern, the Harvard H6 became the top SUV seller in China for 11 consecutive years from 2011 to 2021, and brought excellent sales performance for Great Wall, but in 2022, the Harvard H6 (insured 242500 vehicles) lost the title and was replaced by Tesla Model Y (316500 insured vehicles).

Let's take a look at Japanese brands. Japanese car sales improved slightly in February, reversing the annihilation of SUV models in January. There are three Japanese models in the February SUV sales list, namely Dongfeng Honda CR-V, Dongfeng Nissan Xiaoke and Guangzhou Automobile Toyota Weilanda, which ranked fifth, 13th and 15th respectively. Among them, Dongfeng Honda CR-V sold 14052 vehicles, making it the highest-selling model of the three Japanese cars, but it was also the model with the biggest decline in February SUVtop15 sales list. The CR-V is the first model introduced by Dongfeng Honda and has undergone six upgrades so far. Honda CR-V, the sixth-generation model currently on sale, will go on sale on September 28th, 2022, with a price range of 16.98-276800 yuan. As a replacement model, the interior and exterior decoration of the new car is fully refreshed, the overall appearance is more square and strong, and the interior decoration adopts the layout and style of the new generation Civic at the same time. The power still provides fuel version and hybrid version, which mainly competes with Toyota RAV4 Rongfang, Nissan Qijun and other models.

In addition to Dongfeng Honda CR-V, Dongfeng Nissan Xiaoke and Guangzhou Auto Toyota Weilanda also appeared on the list in February, with Xiaoke slightly down 0.4% year-on-year to 9704 vehicles and Weilanda up 17.4% year-on-year to 9383 vehicles.

Finally, let's take a look at American and German brands. Tesla Model Y sold 25526 vehicles in February, up 37.3% from a year earlier, ranking second on the list. In terms of German brands, only the BMW X3 entered the list in February. Although the BMW X3 was complained to the top of the list of car quality complaints in February because of "inconsistencies with publicity and fuel engine problems, the number of complaints reached 268." But according to the sales list, BMW X3 sold 11317 vehicles in February, up 28.3% from a year earlier, which seems to have little impact on its sales.

Overall, the overall car companies picked up in February, in the field of SUV, domestic brands performed the best, while the Japanese joint venture vehicles with fuel economy as the main trend also showed an obvious pick-up trend compared with January. In addition, German cars are in an awkward position, with the exception of the BMW X3, which focuses on the luxury market, none of the other models are on the list.

Zooming in to January-February 2023, the data show that the cumulative retail sales of the domestic narrow passenger car market in the first two months were 2.678 million, down 19.8% from the same period last year, of which 1.272 million SUV models were sold from January to February, down 18.9% from the same period last year. The decline is mainly due to the Spring Festival holiday in January and the poor performance of the car market as a whole. Among the SUV models, a total of 11 self-branded models entered the list from January to February 2023, while the Japanese brand had only Dongfeng Honda CR-V.

Dongfeng Honda CR-V was the only Japanese car on the list of SUVtop15 sales from January to February 2023, with cumulative sales of 21690 vehicles, but down 45.6 per cent from a year earlier, according to the data. In fact, in recent months, Japanese brands have had a hard time in the car market, especially in the saturated compact SUV field, where the market share of Japanese cars has been gradually divided by independent brands, and it is difficult to reproduce the past scenery of Japanese cars.

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