AutoBeta(AutoBeta.net)03/14 Report--

On March 13, Porsche released its 2022 results, the first since the Porsche IPO. According to the financial report, Porsche's operating revenue in 2022 was 37.6 billion euros, an increase of 13.6 percent over the same period last year; a sales profit of 6.8 billion euros, an increase of 27.4 percent; a return on sales of 2 percentage points to 18 percent; and a net cash flow of 3.9 billion euros, an increase of 5.4 percent over the same period last year.

From a regional perspective, Porsche's sales revenue in China in 2022 was 9.013 billion euros, an increase of 27.72 percent from 7.057 billion euros in 2021. Sales in North America, Europe except Germany, other regions and Germany were 7.049 billion euros, 6.507 billion euros, 3.92 billion euros and 3.828 billion euros respectively. Overall, sales revenue in North America and China are very bright, with year-on-year increases of 37.92% and 27.72%, respectively.

As for the reasons for getting this high score in 2022, the vice chairman and member of Porsche's global executive board and responsible for finance and information technology attributed it to "mature price positioning, strong product portfolio, growth in new car sales, positive impact of exchange rates and strict cost control".

Good performance also brings enough confidence to the follow-up development of Porsche. At the results conference, Porsche put forward the "road to 20" strategy, that is, the long-term strategic return on sales target of more than 20%. This is the goal of Porsche in the next stage, this strategy does not focus on cost reduction, but on optimizing products to make them more competitive and luxurious.

In terms of sales, Porsche delivered 309884 vehicles worldwide in 2022, up 2.6 per cent from a year earlier. In terms of specific models, the Cayenne is the most popular model of Porsche, delivering 95604 new cars worldwide in 2022, followed by the Macan with 86724 deliveries. 40410 vehicles were delivered on 9 / 11 and 34142 new cars were delivered by Panamera. In addition, the Taycan delivery volume of pure electric vehicles was 34801, down 16% from the same period last year.

In the Chinese market, Porsche has been the world's largest single market for eight years in a row, but it is the only market in the world that has declined. According to the data, total delivery in the Chinese market was 93286 in 2022, down 2.5 per cent from a year earlier.

Data show that Porsche entered the Chinese market in 2001 and became the largest single market in the world in 2015, refreshing its sales performance in China for 20 consecutive years and reaching an all-time high in 2021. According to relevant data, Porsche's sales in China from 2015 to 2021 were 58000, 65200, 71500, 80100, 86800, 89000 and 95700 respectively. In other words, 2022 is Porsche's first decline in nearly 20 years. Detlev von Platen, a member of Porsche's sales and marketing executive committee, said: "the war in Ukraine, supply chain disruptions and the ongoing semiconductor crisis have created many challenges that pose great challenges for us."

In other markets, the European market (excluding Germany) delivered 62685 new cars throughout the year, up 7.0 per cent from 58576 in 2021. Germany is Europe's largest market, delivering 28565 new cars in 2022, up 3.3 per cent from a year earlier. In addition, Porsche delivered 79260 new cars in the North American market, roughly the same as the 79166 in 2021.

On September 29, 2022, Porsche, a German luxury car brand, was officially listed on the Frankfurt Stock Exchange under the symbol P911, with an opening price of 83.10 euros. It rose to 86.78 euros in intraday trading and finally closed at 82.58 euros per share, down 1.69% from the opening price. It is understood that this is the third ultra-luxury brand to land in the capital market after Ferrari and Aston Martin. It is the second largest IPO in German history and the third largest IPO in European history. According to the latest market capitalization list, Porsche has a market capitalization of US $101.6 billion, which is the third most valuable car company in the world after Tesla and Toyota.

At present, China has become the world's largest automobile market, but also the world's largest new energy vehicle market, is the top priority of the global automobile brand layout. Relatively speaking, Musk has the deepest understanding of this sentence. Musk not only attaches importance to the Chinese market, but also directly builds a Tesla factory in Shanghai, which is also a key factor in Tesla's rapid development.

Next, the next trump card in luxury car competition will be new energy vehicles, especially those who attach importance to the electric car market will take the initiative. Porsche mentioned that the goal is that by 2025, more than 50% of new cars delivered will be electric vehicles; by 2030, more than 80% of new cars delivered will be pure electric vehicles. It is understood that the 2023 Panamera may usher in a replacement, the Macan will usher in a pure electric version, and in 2024 718 will also be replaced, which is also a pure electric version.

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