AutoBeta(AutoBeta.net)03/15 Report--

According to the data of the Passenger Association, the retail sales volume of domestic narrow passenger car market in February 2023 was 1.389 million vehicles, with a year-on-year growth of 10.3% and a month-on-month growth of 7.4%. Among them, the highest sales volume of cars was 656,000, up 9.0% year-on-year and 7.7% month-on-month; by contrast, SUV sales volume was 650,000 and MPV was 82,000.

Subdivided into the field of medium-sized cars, in February there are also some models with outstanding performance. According to the sales list of medium-sized cars in February 2023 according to the statistics of "Automobile Industry Attention," the top ten models in February are Camry, Accord, Mercedes-Benz C-Class, Passat, Magotan, BMW 3 Series, Model 3, Seal, Teana and Audi A4L respectively. Most of the models are mainly German and Japanese brands, among which the competition between Japanese and BBA is the most intense, and Seal is the only self-owned brand model in the Top 10 of the list.

According to the list ranking, Toyota Camry returned to the top of the mid-size sedan with sales of 14401 vehicles (overtaken by Honda Accord in January), followed by Accord with 13218 vehicles. The sales difference between the two is only more than a thousand vehicles, and the competition is still very fierce. Nissan Teana continued to be separated by Camry and Accord, but in February Teana also re-entered the list Top 10, ranking ninth with 7103 sales.

Different from January, Mercedes-Benz C-Class was shortlisted in the top three in February, becoming the only three models on the list with sales exceeding 10,000 vehicles together with Camry and Accord. Data show that Mercedes-Benz C-class sales in February for 11492 vehicles, month-on-month growth of 106.17%. By contrast, the Mercedes C-Class ranked 11th in the midsize sedan list with 5574 vehicles in January. In the BBA luxury brand camp, BMW 3 Series and Audi A4L were shortlisted in the top 10 of the list, with BMW 3 Series selling 8868 units and Audi A4L selling 6935 units.

It is understood that the Mercedes-Benz C-class price range currently on sale is 3252 - 377,300 yuan, while BMW 3 series price is 299,900 - 399,900 yuan, Audi A4L price is 321,800 - 396,800 yuan, three models as the same class models, Mercedes-Benz C-class most controversial may be its power performance, Mercedes-Benz C-class standard 1.5T engine, on the contrary BMW 3 series and Audi A4L two models are equipped with 2.0T engine.

On the 8th of this month, there is news on the market, Mercedes-Benz for Beijing area opened a new round of price reduction promotion, Among them Mercedes-Benz C 200L sports version model discount guidance price dropped to 220,000 yuan, Mercedes-Benz E price as low as 330,000 yuan. Subsequently, this news was confirmed to be false news, but Beijing Penglong Rising Mercedes Benz 4S shop sales consultant said to the media: "There is no discount for foreign licenses to buy cars in Beijing, and Beijing licenses to buy cars have discounts." At present, Mercedes-Benz C-class discounts 60,000 yuan, Mercedes-Benz E-class discounts 50,000 yuan, all 4S stores in Beijing will have discounts, but the difference between each store is at most 5000 yuan. It is impossible to discount 110,000 yuan."

In the list, German "Shuangxiong" Volkswagen Magotan and Passat sold 9531 and 8960 vehicles respectively in February, which are sister models of each other and have similar sales volume, ranking 4th and 5th respectively in the list. It should be noted that Passat models won B-class titles in 2016 and 2019 respectively, while Magotan models also won B-class titles in 2017 and 2018, when annual sales exceeded 200,000 vehicles respectively. Today, the market share of Magotan and Passat is gradually being diluted against the background of competition between models such as the Japanese Three Musketeers and the continued popularity of new energy vehicles.

Tesla sold 8397 Model 3 vehicles in China in February, ranking seventh on the list. In the domestic market, the sales performance of Model Y (sales volume of 25526 vehicles in February) is obviously better than that of Model 3. It should be noted that Tesla China has raised prices for different versions of Model Y twice in February. After the two price increases, the price of all domestic Model Y models has increased by 2000 yuan at present, while Model 3 models do not involve price increase, and the original price remains unchanged, among which the price of Model 3 rear drive version is 229,900 yuan, and the price of high-performance version is 329,900 yuan. At that time, the industry believed that the reason for the small price increase of Model Y model was to stimulate the overall purchase and delivery volume, and some analysis pointed out that the price increase of Model Y was either to enhance the attractiveness of Model 3 and promote its sales, because Model Y and Model 3 used different production lines, and insufficient demand for Model 3 would cause waste of production capacity.

In the list Top10, from the model brand point of view, seal is the only self-owned brand model on the list Top10, data shows, seal February sales of 7754 vehicles. In addition to the above models, NIO ET5, Mondeo, Red Flag H5, Asian Dragon and Chang 'an Deep Blue SL03 ranked 11th to 15th on the list respectively, and sales in February were also good.

On the whole, the overall automobile market in February has warmed up, and some models in each segment have obvious growth range. In the mid-size sedan camp, Japanese brands Accord and Camry still bear the main force in February, while Mercedes-Benz C-Class is a strong "rush" to the third place on the list.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat