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According to the interface news report, Xiaopeng Motor has completed the reform of the marketing system. After the change, the two channel teams of Auto Trade and UDS have completed the merger in the internal organization and management structure; in the sales system, the sales regions of the two major channels in the country have been removed and adjusted to a small area system. It is understood that at present, the original regional system of Xiaopeng Motor has been removed and re-divided into more than 20 sales districts across the country, and the direct stores and authorized dealers in each district are in charge of the district.

Xiaopeng Motor adopts the mixed mode of "self-built direct operation + authorized dealer to join" on the terminal network. The media reported that the change of Xiaopeng automobile marketing system is related to the internal friction of Xiaopeng auto stores and authorized franchise stores. Of course, the auto industry is concerned that the main reason is due to the recent poor performance of Xiaopeng auto market.

So far, Xiaopeng Motor has not responded to the news, but Xiaopeng Automobile CEO he Xiaopeng previously said at the annual meeting that Xiaopeng Automobile will begin to integrate Auto Trade and UDS from January this year, and adjust the organizational formation of brand, marketing, sales and other departments to form a big marketing. In fact, whether it is the internal organizational structure, marketing system, personnel management or product layout, Xiaopeng Motor has made innovations in the past six months, and the innovation may be linked to Xiaopeng's current sales.

Since October last year, Xiaopeng Motor has made a series of changes, including a comprehensive adjustment of the internal organizational structure, which Xiaopeng hopes to reverse the decline in Xiaopeng automobile products and sales. The structural adjustment includes the business unit of the organizational structure (business unit) to adjust the impact of the previously over-centralized organizational structure on operational efficiency, and the adjustment content is to plan to establish a virtual committee organization, covering strategy, production planning, technical planning, production and marketing balance and the five major committees of the OTA committee. at the same time, Xiaopeng also plans to establish three virtual product matrix organizations. They are E platform product matrix, F platform product matrix and H platform product matrix. After that, Xiaopeng also suspended the sale of some equipped models. On November 18, 2022, Xiaopeng adjusted the P7, P5 and G3i cars and streamlined the number of some models, which may be related to the adjustment of the SKU by Xiaopeng G9.

Since then, Xiaopeng has also set up a new financial platform to improve the refinement of cost control and the compliance of the financial system. The platform includes the Department of Financial and Economic BP (business partner), the platform Finance Department, the Integrated Finance Group, the tax Management Group, the Capital Management Group and the Special Project team. At that time, sources revealed: "according to the previous adjustment, the highest reporting object of the financial platform is basically he Xiaopeng." In short, he Xiaopeng began to take back the management authority on "funds".

In terms of personnel, Xiaopeng Motor has also undergone great changes. On January 10, 2023, the media reported that Yi Han, a former Geely executive, confirmed that he was appointed to Xiaopeng Automobile, responsible for marketing and public relations and communication. On January 30th, Wang Fengying, former Vice Chairman and General Manager of Great Wall Motor, officially joined Xiaopeng Motor as President, taking overall charge of Xiaopeng Automobile's product planning, product matrix and sales system, and reported to he Xiaopeng, Chairman of Xiaopeng Automobile and CEO. On February 2, Li Pengcheng, former vice president of Xiaopeng Automobile, left office and became vice president of Avita.

On March 9, it was revealed that a number of core executives of Xiaopeng had left or were about to leave. Among them, Liu Minghui, vice president of powertrain, had resigned and was replaced by Gu Jie, a former technology executive of Delphi, a parts company. Gu Jie has joined Xiaopeng as senior director of the power department, reporting directly to he Xiaopeng, chairman of Xiaopeng and CEO. In addition, Liao Qinghong, chief talent officer and vice president of sales, will also leave and is currently on leave. At the same time, the personnel shock may involve Xiaopeng Motor's two core founders, Xia Heng and he Tao. In response to this news, Xiaopeng officially said that "the news is not true."

Although Xiaopeng has urgently carried out a series of measures such as organizational structure, model quantity optimization and personnel adjustment, its delivery volume has not improved significantly so far. According to the latest figures, Xiaopeng delivered 5218 vehicles in January and 6010 in February 2023, down 59.6 and 3.45 per cent respectively from a year earlier. A total of 11228 new cars were delivered in the first two months of 2023, down 41.36 percent from the same period last year. It was the only car company in the "Wei Xiaoli" camp that showed a decline. By comparison, ideal cars delivered a total of 31761 vehicles in the first two months, an increase of 53.57 percent over the same period last year. Lulai delivered 20663 cars, an increase of 30.92 percent.

According to the official website, Xiaopeng currently sells five models: Xiaopeng P7, P5, G3i, G9 and P7i, of which the P7i went on sale on March 10. A total of four new models were launched with a price range of 24.99 yuan to 339900 yuan. The new car is the first new car released after Xiaopeng announced the adjustment of its organizational structure. as a mid-term revamped model of Xiaopeng P7, its appearance and design style is basically the same as that of P7. However, the vehicle function, comfortable configuration, three electricity system, handling performance, intelligent platform and other aspects have been upgraded. Xiaopeng P7 is currently Xiaopeng's highest-selling model, and P7i will continue the important task of boosting brand sales after the launch of P7i.

According to the plan, in addition to the Xiaopeng P7i model, Xiaopeng will also launch two new cars this year, of which the Xiaopeng G6 model has appeared in the latest declaration catalogue of the Ministry of Industry and Information Technology. The new car is located as a medium-sized pure electric SUV, which is expected to be officially launched in the middle of the year and compete with Tesla Model Y. With the blessing of a number of new cars, Xiaopeng has set an annual sales target of 200000 vehicles in 2023, but it remains to be seen whether Xiaopeng car sales can return to its glory period after a series of changes.

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