AutoBeta(AutoBeta.net)03/16 Report--

On the evening of March 15, after the problem of the "cyber water army" was exposed on CCTV's "315th Gala" in 2023, Great Wall Motor quickly followed suit, saying in its official Weibo post that it firmly supported the exposure of the "cyber water army" on CCTV's 315th gala.

Great Wall Motor said that in order to eliminate the unhealthy atmosphere as soon as possible, a special team has been set up, which has spent nearly a year, collected a large number of relevant information, mastered a complete chain of evidence, and all immoral behavior has been recorded. The relevant evidence will be released to the public at an appropriate time! At the same time, Great Wall Motor also launched the "10 million reward Program", the first full disclosure of online reporting channels, with practical actions to attack the "Internet Water Army". On Weibo, Great Wall Automobile pointed out the phenomenon of "network water army" that has been active on various social platforms for a long time, and said that these "network water army" have shown the characteristics of specialization, cooperation and industrialization, and continue to destroy the network communication environment.

Although the water army exposed by CCTV is not related to the automobile field, on the 10th of this month, at the Great Wall Automobile Intelligent New Energy dry goods Conference, Great Wall Automobile first announced a reward of 10 million yuan to crack down on the "network water army." and launched the "industry initiative on purifying the network communication environment" to the whole industry. At the meeting, Fu Xiaokang, vice president of Great Wall Automobile, said that on all kinds of social media platforms, the specialized, collaborative and industrialized "Internet Water Army" used a large number of online accounts to spread rumors, divert and manipulate public opinion, and cover up all kinds of scandals. Organized and rhythmic slander and abuse of consumers and media who ask questions, and undifferentiated and bottomless attacks on peers of automobile companies. The above actions not only destroy the original fair and honest market competition environment, but also run counter to the socialist core values.

In fact, this is not the first time Great Wall Motor has declared war on the navy. According to reports, as early as November 2018, Great Wall Motor issued a statement saying that it had suffered continuous and massive malicious attacks and smear for a long time, and that some enterprises had organized a large number of articles and comments to smear Great Wall Motors and its products. There are obvious signs of organized, premeditated and targeted "black public relations". Great Wall Motor finally called the police and exposed the "Water Army" to reprint relevant articles on various platforms, making negative comments and home page screenshots of malicious attacks through its official social account.

At present, car companies, including Great Wall Motor and Geely Motor, have also set up online reporting centers, which they hope to deal with the reporting of online false information that affects the brand image. In March 2022, Great Wall Motor launched an online reporting center to crack down on online rumors, malicious slander and defamation, and offered a maximum reward of 1 million yuan to those who provided clues; in June of the same year, Geely also went online to report false information online, offering a reward of up to 1 million yuan to providers of online false clues that damage Geely's brand image.

According to the data, Great Wall car sales in January and February 2023 were 61500 and 68200 respectively, down 44.96% and 3.65% respectively from the same period last year. The cumulative sales from January to February in 2023 were 129728, down 28.94% from the same period last year. According to its annual sales target of 1.6 million vehicles, Great Wall Motor was only 8% of the annual sales target in the first two months.

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