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On the evening of March 17th, Changan Ford's new generation "Ruijie L" officially opened its pre-sale, with a total of seven models, with a pre-sale range of 229800-319800 yuan. As a reference, the sharp price range of the current Ford is 229800-309800 yuan.

As a replacement model, the new car takes on a new look inside and outside, and the change can be called "earth-shaking". The appearance of the new car adopts a new design style, the size of the body is comprehensively improved, and the hybrid system is introduced for the first time. According to the plan, the fuel version of the new car will go on sale in April and the hybrid version will go on sale in July.

In appearance, the design style of the new car is more fashionable and young, and two different styles are used for the front face, one is dot matrix layout, the other is honeycomb. The headlamp group on both sides is a split design, which is connected by a slender LED lamp belt and perfectly integrated with the grille, which is quite eye-catching in visual effect. The front bumper is also decorated with black elements, stretching the visual width of the front face in the visual effect, making the whole more youthful.

On the side of the body, the shape of the new car is more square, and the visual effect is more burly and atmospheric. Specifically, the distance between the C and D columns of the new car has been increased, the roof is a suspended design, and the "L" sign is hung at the end of the rear door, which also indicates that the wheelbase of the new car is lengthened. In details, the popular hidden door handle design and chrome-plated brand-new 8-spoke rims also appear in the new car, with side skirts with bright black decorations for more athletic visual effects. In the rear part, the new taillight group does not use the popular through taillight design, but the taillight lines extending to the center with through decoration also form a penetrating visual effect, and the internal details of the lamp group are also richer than those of the previous generation. There is a "EDGE" capital English logo hanging in the middle of the new car panel, the width lamp below becomes horizontal "one" shape and the bilateral double-out rectangular exhaust is changed into a hidden exhaust layout, the overall visual effect is simple and exquisite.

In terms of size, as the literal meaning shows, the letter "L" is added at the end of the name of the new car, which means that the size of the new car is fully lengthened. The length, width and height of the new car are 5000/1961/1773mm, the wheelbase is 2950mm, and the positioning is medium-sized SUV. For comparison, the length, width and height of the models on sale are 4878/1925mm/1734mm and the wheelbase is 2850mm. By contrast, the size of the new car has been greatly increased, with an increase in the wheelbase of the 100mm, far exceeding that of its competitors, including the Hanlanda.

In the interior part, the new car also changes greatly. the new car uses the latest family design, the ordinary version uses beige and black color, and the ST-Line model uses all-black interior with a lot of red texture. Equipped, the new car is equipped with a 1.1-meter joint screen composed of a 12.3-inch full liquid crystal meter and a 27-inch central control screen, most of which are concentrated on the central control screen, reducing the appearance of physical buttons and matching the design of through-type air conditioning outlet. The visual effect is relatively outstanding. In addition, the new car is also equipped with Ford's latest sports style steering wheel and a newly designed suspension electronic retaining lever. In terms of seat layout, the new car owners play a large space and adopt two different forms of seven-seat layout: 2-2-3-3 and 2-3-3-2.

In terms of power, the new car offers two options: 2.0T fuel version and 2.0T hybrid system version, of which the 2.0T fuel version has a maximum power of 252hp, a maximum torque of 378Nm / 2.0T hybrid model with a maximum power of 275hp and a maximum torque of 405Nm.

Ruijie is the third SUV model launched by Changan Ford after the wing tiger and the wing beat. Ruijie, as a 7-seat medium-sized SUV model of Changan Ford, was once one of the strongest competitors of Hanlanda, but due to the iterative model and fierce competition in the medium-sized SUV market, Ruijie gradually opened the gap with Hanlanda. According to the insured volume, Ruijie sold only 22997 vehicles in 2022, while Hanlanda sold 87108.

Reviewing the development of the Ruijie model in the domestic market, the first generation Ford Ruijie was first launched on December 15, 2010. the car launched three models with 3.5L engine, the elite skylight version and the distinguished sharp model, with a price range of 36.98-429800. On April 18, 2015, the second generation Ruijie went on the market, with a price range of 24.98-429800 yuan, offering 2.0T and 2.7T engines, of which 2.0T engine has a maximum power of 245hp and a maximum torque of 350Nm, and 2.7T engine has a maximum power of 329hp and a maximum torque of 475Nm.

At that time, Ruijie also amazed many people after it was made in China. According to the wholesale sales of FIFA, Ford Ruijie sold 65152 vehicles, 123690 vehicles and 106956 vehicles respectively from 2015 to 2017, leading Toyota Hanlanda for three years in a row. But the good times didn't last long, and then Ruijie's sales began to decline, falling to 59892 vehicles in 2018, nearly halving compared with 2017.

In August 2019, Changan Ford's new Ruijie ST-line and new Ruijie ST are officially on the market, with a price of 26.98-389800 yuan. The ST-line version is powered by a 2.0T engine with a maximum power of 245hp; the ST version is equipped with a 2.7T V6 engine with a maximum power of 322hp. On December 22, 2020, the medium-term revamped Ford Ruijie was officially launched, and the new car was renamed "Ruijie PLUS". It was redesigned for appearance and interior, and a total of 6 models were launched, with a 2.0T turbocharged engine on the power. the price range is 22.98-309800 yuan.

According to FIFA wholesale sales, Ford's sharp sales from 2019 to 2021 were 32815, 25709 and 31091 respectively, a far cry from the 2016 peak. Considering the interior and exterior design and positioning of the new car, the new car product power has been significantly improved, but now the competition in the SUV market is very fierce, which also means that the final market pricing of the new generation Ruijie L is particularly important. After the launch of the new car, it will continue to compete with Volkswagen Tuang, Lingjing and Toyota Henlanda, Crown Lufang and other joint venture brands of the same class and the same price.

The latest insurance figures show that Ruijie sold 1016 vehicles in January and 1472 in February 2023, compared with 2488 in the previous two months. For comparison, Hanlanda sold 4512 and 4086, respectively, with a cumulative sales of 8598 in the first two months. At the new car press conference earlier, he Xiaoqing, president of Changan Ford, said that he Xiaoqing, president of the new generation of Ruijie L, was optimistic about the sales forecast of the new generation of Ruijie L, and said that the monthly sales target of the car would be 4000 to 5000 after the launch of the new car. We might as well wait and see whether the new car can push forward the waves behind the Yangtze River.

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