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A few days ago, a group of renderings of the new Kia K5 were exposed online. It is understood that the new car is the Kia K5 medium-term modified model, as a medium-term modified model, the new car will readjust the appearance details, the power will continue to use the powertrain of the current model, and the new car is expected to be unveiled this year. As a reference, the price range of Kia K5 currently on sale in China is 16.28-206800 yuan.

In terms of appearance, from the newly exposed rendering, the appearance of the new car basically continues to use the cash model design style, but the details are redesigned, the whole is more simple and fashionable. In the front face part, the new car mainly adjusts the headlamp group, and the daily light adopts L-shaped design, which is more exquisite than the cash broken line style. The unique headlights on both sides are matched with a flat and slender upper grid to make the front face more recognizable. The front bumper uses the iconic three-stage hollowed-out decoration, the large-size trapezoidal grille and the longitudinal fog light area inlet design further enhance the sense of movement of the whole vehicle. On the side of the body, the new car is basically consistent with the cash model. The new car uses a slip-back styling design to create a dynamic posture in the visual effect.

The rear part is the place where the new car changes most. The new car cancels the breakpoint taillight design of the current model, and is replaced by a newly designed through-through LED light belt, which shows an eye-catching bifurcation structure at the end of the taillight, and the visual effect is quite moving. In addition, the new car is also aimed at the rear encirclement and the overall shape of a small adjustment, so that the new car has a stronger sense of hierarchy, exhaust for the bilateral double-out layout.

In the interior part, there is no relevant news yet, and it is expected that the new car will adopt the design concept of double large-size suspended LCD screen to enhance the sense of science and technology. In terms of power, the new car will continue the powertrain of the current model, and the overseas version will provide 1.5T, 2.0T and 2.0L hybrid power systems. In the future, it may continue the current power series with 1.5T and 2.0T engines with a maximum power of 170 horsepower and 240 horsepower.

In the automobile circle, there is a saying that "losers have three treasures, Suoba, K5, and Malibao". At that time, these three models were popular all over the country and were the three models with good sales in the B-class car market, but today, the title of "three treasures of losers" has been gradually forgotten. As one of the three treasures, the K5 went on domestic sale on March 10, 2011. it launched a total of seven models with a price range of 15.98-249800 yuan and a body size of 4845/1830/1460mm. It is powered by 2.0L and 2.4L naturally aspirated engines with maximum horsepower of 165Ps and 179Ps, and peak torque of 198N m and 231N m. According to the data of wholesale passenger car sales in a narrow sense, from 2011 to 2014, Kia K5 sales were 34220, 52745, 56377 and 55474 respectively, with more than 50, 000 vehicles sold for three consecutive years, but the Asian K5 sales began to decline in 2015. This year's sales were 38316.

Kia K5 ushered in its first replacement in 2016, with a price range of 19.98 yuan to 248800 yuan. As a replacement model, the appearance design of the new car has not changed much, but it has been upgraded in power. the car is equipped with three power options: 1.6T, 2.0T and 2.0L, 1.6T matches seven-speed double clutch gearbox, 2.0T and 2.0L match six-gear manual self-transmission, of which 2.0T model has the maximum horsepower of 245Ps, which competes directly with Japanese Accord, Camry and Teana after its launch.

Narrow passenger car wholesale sales data show that Asian K5 sales have fallen slightly again to 34623 vehicles since 2016, followed by successive declines in the following three years, with sales of 27864 and 10825 respectively from 2017 to 2018, and directly lost their former glory in 2019, with sales plummeting to 2121.

When the third generation of Kia K5 was released in September 2020, great changes have taken place in both the naming and appearance design of this generation of models. It is named Kia K5 Kaiku at home, and it is also uniformly known as Kia K5 (formerly known as OPTIMA) abroad. The price is 16.18-205800 yuan. Compared with the previous generation of models, the price has dropped significantly, and the body size has reached 4980/1860/1455mm. Compared with the same level of competitor Accord and Camry, it has more advantages. The power is equipped with 2.0T and 1.5T engines, in which 2.0T engine matches 8AT gearbox, maximum horsepower 240Ps, maximum torque 353N ·m 1.5T engine matches 7DCT double clutch transmission, maximum horsepower 170Ps, maximum torque 253N ·m.

After the update, Kia K5 Kaiku sales have improved, sales returned to the level of 10,000 in 2020, cumulative sales of 17547 vehicles, but not long, with the increase in domestic models of the same class, Kia K5 Kaiku market share has also been diluted, sales declined again in 2021-2022, of which 10561 in 2021, nearly halved in 2022, leaving only 6460.

With the growing strength of Chinese brands and the popularity of electrification, including Kia, Hyundai and other brands that focus on low-cost models have been gradually marginalized. At present, domestic Kia's models for sale include Zhirun, K3, K5, Huanchi, Jiahua and other full-product passenger cars covering cars, SUV and MPV, but the performance of the model market is very mediocre, so Kia urgently needs to launch more competitive products. According to the plan, Kia plans to have a total production and sales target of more than 4 million vehicles in China in the next decade, and six new electric vehicles will be launched in China one after another by 2027.

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