AutoBeta(AutoBeta.net)03/22 Report--

On March 22nd, the Euler brand released a poster showing the formal integration of the Euler brand and the salon brand, and the first model of the salon brand, the machine nail dragon, will be displayed in the Euler APP. At the same time, the Mechatron zone in the APP is also online.

Data show that the salon is a new energy vehicle brand of Great Wall Motors, the first model of the machine Jialong was unveiled at the Guangzhou International Auto Show in 2021, and the new car is located as a pure electric coupe. Salon Automobile said that it will become the first luxury pure electricity brand in China with 40-800000 yuan in the future. It is understood that Sharon is the sixth automobile brand under Great Wall Automobile and the second new energy vehicle brand after Euler.

On December 8, 2022, Great Wall announced that it would integrate its vehicle brand marketing system, and Euler and Sharon, Wei Brand and Tank would adopt a dual-brand operation model. Fu Xiaokang, vice president of Great Wall Automobile, once said: "after the adjustment, Euler and Sharon, Wei Brand and Tank will all adopt a dual-brand operation model, further concentrate superior resources, comprehensively improve operational efficiency and coordination, and better cope with the increasingly fierce competition in 2023. We will do a good job in the three battles of globalization, high-end technology and new energy."

Specifically, Euler and Sharon are fully integrated in organization and management to form a new organization focused on pure electricity, further enhance the operational efficiency and competitiveness of the pure electricity track, and achieve full coverage of pure electricity users at the product level. After this adjustment, the two major brands will focus on the pure electricity market, with salon brand CEO Wenfei serving as salon and Euler dual-brand CEO.

According to previous news, the salon Jialong will launch regular, reinstalled and first limited edition models, of which the limited edition will be available at the 2021 Guangzhou International Auto Show with an official suggested retail price of 488000 yuan. as for the specific time when other models are not on the market for the time being.

The declaration chart shows that the overall shape of the conventional version of the Ankylosaurus is full of hard core elements, coupled with a series of sports design elements, so that the car has a strong aggression, the shape is also relatively in line with the model name. At the same time, the car will also be equipped with active intake grille and matrix LED headlights.

In terms of interior decoration, Mechatron adopts a new layout and is equipped with an interactive ecology composed of five interactive screens, of which the full LCD dashboard is 10.25in, the 27-inch HD integrated screen is divided into three display parts, and the driver is directly in front of a 25-inch W-HUD head-up display system, which can display navigation, driving assistance and other information. In addition, there are touch screens on both sides of the steering wheel to control driving assistance or other functions.

In terms of power, Sharon officially said that the mecha will be equipped with a front and rear dual-motor four-wheel drive system, with a comprehensive power of 400 kilowatts, a peak torque of 763 Nm, and an acceleration time of up to 3 seconds at 0-100 km / hour. provide track, comfort, snow, economy and other driving modes. It will also be equipped with Breber's front four-piston aluminum alloy fixed calipers and large front brake discs, as well as CDC electronically controlled continuous adjustable damping shock absorbers. In terms of range, the Jet Dragon will match a 115kWh battery pack with a range of 802km under CLTC conditions, and will also support 800V, 480kW super fast charging technology by 2023.

As the only pure electric brand owned by Great Wall, the Euler brand sold 4475 vehicles in February, down 28.53 per cent from a year earlier. Prior to this, Euler won the favor of many female car owners in the market by relying on two low-cost models, black cat and white cat. However, due to cost pressure, Euler stopped production of two models, coupled with the previous good cat model "change core door" incident, so that the performance of the Euler brand in the market continues to shrink. After the black cat and white cat stopped receiving orders, Euler launched Lightning Cat and Ballet Cat, which are different from the previous female models. The designs of these two models are more individualized. It is thought that Euler intends to tear up the "female tag", but from the current market performance, it is not good. And the entry of Mechatron into the App community in Euler also seems to mean that the car will also release more news, but as a product priced at 400000 yuan. It is also expected to be difficult to perform well in the market.

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