AutoBeta(AutoBeta.net)03/22 Report--

Recently, Zhao Changjiang, general manager of Tengli sales Division, said in an interview with the media: Teng Teng N7 is located between 350000 and 450000. As for the sales volume of the Tengli N7, Zhao Changjiang said that it can exceed 5000 this year, and it should not be a problem to exceed 10,000 next year. At the same time, it said that the market Teng Teng N7 really wants to grab is BBA, which will compete against Mercedes-Benz GLCs, Audi Q5, BMW X3 and other models.

It is worth noting that in the early morning of March 22nd, Zhao Changjiang, general manager of Tencent, said in his personal Weibo post: the high-end smart electric SUV in the Chinese market is too weak, how to seize more traditional SUV market, the first SUV-N7 of Tencent is imperative! However, at present, the Weibo content has been deleted.

It is understood that the Tencent N7 is the second model launched by Tencent and is positioned as a hunting SUV. The new car will be publicly unveiled at the Shanghai Auto Show in April and will be officially delivered in the third quarter. In terms of appearance, the Teng Teng N7 adopts the latest family design concept of the Teng Teng brand and is based on the INCEPTION concept car. The front face uses a closed forward air grille, with sharp headlights on both sides, making the overall shape of the vehicle highly recognizable. In the aspect of car body, the long wheelbase and short front suspension low-lying design with smooth lines is adopted, which is biased towards the SUV shape of the sedan car with sliding back as a whole. According to officials, the roof of the new car is designed according to the golden section of 0.618 rig.

In terms of power, Tengli N7 single-motor model maximum power 230kW, dual-motor model maximum power for the front 160kW + rear 230kW, two-gun charging configuration is not absent, the battery is a blade battery, the battery life information has not yet been announced. Zhao Changjiang, the general manager of Tencent N7, is also full of confidence about the arrival of Teng Teng N7, saying that Teng Teng N7 is a "world-class SUV" and "a five-seat SUV model of two generations leading the industry, which will create new categories and new experiences!"

According to the official 2023 plan, Tencent will launch two new cars this year, namely, the 5-seat medium-sized SUV Tengli N7 and the medium-and large-scale SUV Teng N8. I have to say that after the strategic development of momentum is led by BYD, it does have a better development than ever before. Relevant data show that: Tengli Automobile was established in 2010, by BYD and Daimler jointly created a new energy vehicle brand. Shenzhen Teng Teng New Energy Automobile Co., Ltd. was established in February 2011, with BYD and Daimler each holding 50%. The establishment of Teng Teng Automobile is highly expected. Wang Chuanfu, chairman of BYD, once said: "as the child of Daimler and BYD, momentum is a brand born on the shoulders of giants."

However, the sales performance of the momentum since its inception has not been satisfactory. The data show that from 2015 to 2022, Tengli sold about 32700 vehicles, while excluding the 9803 Teng Teng D9 in 2022, Daimler's dominant Teng brand sold only 22900. Daimler fell from 50 per cent to 10 per cent in 2021, while BYD held 90 per cent. This also represents that the strategic development of momentum is mainly led by BYD and supported by Mercedes-Benz.

According to the official plan, BYD will be responsible for the strategic planning of the brand, including technology research and development, product planning and so on. As for the future development direction of Tengli, BYD has said: the strategic development of Teng will be led by BYD, supported by Mercedes-Benz, and will unswervingly take the luxury route in the future. Zhao Changjiang has previously said: "2023 will be the first year when the momentum really breaks out, and it will be the first year for us to replace traditional luxury brands. We are confident that we will be the first to rush out and lead the era of luxury market transformation from fuel cars to new energy vehicles."

At present, Tengli D9, the first model of Tengli Automobile, has been launched in 2022. The new car is located in a medium-sized MPV, which offers two power versions: DM-i super hybrid and pure electric EV, with a price range of 329800 yuan to 459800 yuan. According to relevant data, Tengli D9 sold 7325 units in February, ranking first in the list of new energy luxury MPV sales of more than 350000. In recent years, with the rapid development of new energy vehicle market, users' demand for new energy vehicles is also increasing, and the domestic stock of new energy vehicle market is also transforming to high-end. The price range of 30-450000 yuan has gradually become a must for new energy car companies, but it still takes some time to seize the bba market. After all, the high-end brand image of Mercedes-Benz, BMW, Audi and other brands is not achieved overnight. Many brands achieve high-end brand image after decades or even hundreds of years.

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