AutoBeta(AutoBeta.net)03/23 Report--

On March 23rd, a group of real car pictures of Chery TJ-1 were exposed online. According to previous reports from the auto industry, the new car is a new model built by Chery, which is located between the urban SUV and the hard-line SUV. Not long ago, the official recruitment campaign was officially launched. According to the plan, the new car will be officially launched in August this year.

From the exposure of the real car picture, the overall design of the new car is quite different from the previously exposed rendering. The overall shape of the new car is more square, the front face uses a large area grille, the interior is supplemented by a mesh structure, the headlights on both sides adopt a split design, the upper part is LED daily running lights, and the lower part is a headlamp with double lenses, and gray panels are used to decorate around the lamp source, the overall visual effect is very powerful. In addition, previous renderings posted online showed that the new car hung the "CHERY" logo on the grille, but the latest exposure of the real car picture shows that the logo at the new car grille uses the conventional LOGO logo.

Real car diagram

Render graph

The side of the body, the new car line design is full, using suspended roof and hidden door handle design, so that the visual effect of the new car is more simple. In the rear part, the new taillight group also adopts the popular penetrating design, with Chery's English LOGO in the center, which looks quite fashionable. In addition, the gray panel under the new car echoes with the front face, and the exhaust is double-sided.

In terms of interior decoration, the new car adopts the minimalist design concept, except for the frameless full liquid crystal instrument and the suspended central control screen, there are almost no other redundant elements on the center console, and there are basically no physical buttons in the car, and the air conditioning outlet adopts hidden design. In terms of power, the new car may be equipped with 1.5T and 1.6T engines, while plug-in hybrid models will also be available.

According to the official website, Chery's products currently include Ruihu series, Ai Ruize series and Oumengda three major product series, of which Ruihu series have Ruihu 8, Ruihu 7, Ruihu 3X and Ruihu 5X models for sale; Erize series have Arize GX and Erize 5 PLUS models for sale; ou Mengda is the first model under Chery's new product line OMODA, positioning compact SUV, with a price range of 9.29-126900 yuan.

According to the latest show, Chery Holdings Group sold 103877 vehicles in February 2023, an increase of 71.9% over the same period last year and 2.5% month-on-month growth, with monthly sales exceeding 100000 for nine consecutive months. Cumulative sales in the first two months of 2023 were 205256 vehicles, an increase of 39.2% over the same period last year. Among them, Chery sold 74739 vehicles in February, up 68.3% from a year earlier.

In the past 2022, Chery launched a number of new cars, including Chery's new product series OMODA "Omenda", Ruihu 8 Pro, Chery Erize 5 GT, Erize 8, the new generation of Ruihu 7 PLUS, etc., but among the many new cars, except for the good sales performance of Erize 8, the performance of other models is mediocre. With the Chery TJ-1 real car picture exposed, it means that the new car will be on the market in the near future, as to whether the new car can become a popular model remains to be seen.

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