AutoBeta(AutoBeta.net)03/25 Report--

On March 23, at Huawei's flagship spring launch of 2023, the remarks made by Yu Chengdong, Huawei's managing director, terminal BG CEO and smart car solution BU CEO, once again sparked heated discussion.

"QQ ranks first in quality among all brands, higher than all car companies, and the spontaneous combustion rate is 0." Yu Chengdong said passionately at the press conference: "so far, none of the AITO cars have been burned. Of course, once the mall caught fire and the rest of the mall caught fire and set our car on fire, but it was not our car. So far, it still holds a record of zero." Yu Chengdong further explained that some brands of cars are burning every day, and after they have burned them, they basically dispose of them themselves and are still shipping in large quantities, but many car companies' products are in Huawei's quality standards, and this quality simply cannot leave the factory. With regard to the quality of AITO cars, Yu Chengdong has the courage to point out: "Huawei is far ahead in quality, intelligent driving and intelligent cockpit," and shouted in a high profile: "in the field of cars, our quality should be in the first place."

More interestingly, Yu Chengdong cheered for the question at the press conference: "the net recommended value of NPS for car owners is as high as 86.4%, leading traditional luxury brands such as Mercedes-Benz and BMW." As soon as this remark came out, it also triggered hot comments from netizens on the Internet.

One Weibo blogger said: "Huawei publicly announced at yesterday's event that the net recommended value for car owners of the M5 is 86.4%. In the whole research industry, I don't think anyone will believe this is true." At the end of the article, two sets of data are attached: Tesla Model Y, 59.7%, 25.2%, 15.1%, and SAIC-Volkswagen ID.4X, 33.87%, 51.61%, 14.52%.

In addition, although no new car was unveiled at the conference, Yu Chengdong announced that the HUAWEI model will upgrade the intelligent cockpit system Hongmeng HarmonyOS 3, which will be launched in batches in the first quarter of 2023. In addition, the M5 and M5 EV high-end intelligent driving versions will be released in April. Unlike the previous Hongmeng cockpit, the two high-end smart driving versions released in April will bring an "unprecedented" intelligent driving experience. The two new cars will be equipped with the lidar developed by Huawei and its corresponding auxiliary driving system. And have the ability to pilot driving in the city without relying on high-precision maps.

At present, there are three modes of cooperation between Huawei and automobile companies, including selling soft and hard parts to automobile companies; Huawei Inside (HI) model; and Huawei smart car selection model. The main difference of these three cooperation modes lies in the depth of cooperation. Previously, only HI models have been equipped with Huawei's intelligent driving system, and the release of the M5 and M5 EV high-end intelligent driving models means that the series will gradually be equipped with Huawei's intelligent driving system.

In fact, Yu Chengdong has always been confident about building cars. In a CCTV financial program "meeting a Big Bigman", Yu Chengdong said bluntly that Huawei worked with Cyrus to build three cars in more than a year, which is unique in the world. Other people normally build one car in three years, but we build three models a year. Our team works very hard, traveling day and night and fighting in parallel.

It is understood that at present, Yu Chengdong himself is increasing investment in Huawei's smart car selection model, and has strengthened his involvement in the question and Huawei brand in brand promotion. At this press conference, Yu Chengdong also directly used the expression "Huawei ask the boundary". Prior to this, the AITO question has been renamed "Huawei question". In response to the name change, Cyrus said: "the long-term and deep cross-border cooperation relationship and cooperation model between the company and Huawei have not changed. The two sides will further deepen joint business cooperation and launch more new and competitive products that are popular with users in the future. " Huawei official replied: "HUAWEI is a Huawei eco-car brand and a new business model created by Huawei." Although Huawei has repeatedly stated that it does not build cars, the industry believes that Huawei's recent actions mean that Huawei's auto business is in the stage of high-speed acceleration.

According to the official website, at present, there are a total of M5 and M7 models on sale. According to the plan, in addition to the M5 and M7 models, a new model M9 will be launched after the meeting, and the price is not expected to be too low. Yu Chengdong said that Huawei mainly does mid-and high-end products and will not involve the market below 200000. In the future, we hope that we will work together in the market for new energy vehicles.

Data show that from January to February 2023, AITO delivered a total of 7980 vehicles, of which 4475 were delivered in January, down 55.88% from the previous month; and 3505 in February, down 21.7% from the previous month, showing a month-on-month decline for two consecutive months. By contrast, AITO has delivered more than 10,000 vehicles for many months in a row.

Although sales of QQ declined in the first two months of 2023, at this press conference, Yu Chengdong still used "far ahead" and "unprecedented" to locate the QJ model. From the remarks, it can also directly show that Yu Chengdong is quite confident about the follow-up performance of the QJ model. But self-confidence belongs to self-confidence. Auto Industry concern believes that iron still has to be hard on its own, and we don't know whether the world can be far ahead, but from the sales analysis in the first two months of this year, it obviously takes more time and effort to crush competitors of the same level.

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